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5 Ways Twitter Can Work For Your Business

It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!

Twitter icons

But are you using it for your business; if not, why not? Below we have outlined 5 ways that Twitter can work for, and benefit, your business.

  1. Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
  2. Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
  3. Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.
  4. Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
  5. Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources, you didn’t even know existed. Inciting your existing followers to share your posts and feedback using “#hashtags” will ensure their followers become your followers.

Twitter Scrabble Tiles

Building The ‘Business/Customer’ Relationship

The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trustworthy.

Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

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By | April 27th, 2019|Social Media|Comments Off on 5 Ways Twitter Can Work For Your Business

3 Steps To Social Media Success

To help you navigate your way through the Social Media Jungle, we have drawn up our top 3 tips for success. Whether you are looking to communicate with your customers, other businesses or just to promote a chosen message, Social Media channels offer one the ideal way of getting important content out to the world.

However, despite the easy to use and free nature of modern-day Social Media, it can be all too easy to get a little lost. With our 3 tips below, we think that we can help to guide you in the right direction.

Social Media Icons

Step No. 1 – Understanding Your Options

With so many Social Media channels available, all with their own individual strengths, it’s important to see which ones may prove to be beneficial for you.

Below is a little cheat sheet for some of the strengths of the common Social Media channels.

Twitter

This is ideal for:

  • Providing to the point updates
  • Communicating with customers
  • Using hashtags to tap into relevant streams

Instagram

This is ideal for:

  • Showing the visual side of your business
  • Reaching a wide audience
  • Targeting a younger generation

Facebook

This is ideal for:

  • Engaging with customers
  • Driving traffic to your website

Please note: The paid social advertising options can be perfect if you have a particular demographic that you would like to target.

Step No. 2 – Do Your Homework

The vast majority of Social Media updates take place in public. Therefore there is absolutely nothing stop you taking a look at what your competitors are doing to see if you can take any inspiration.

Take a look around to find the following information about your competitors Social Media habits:

  • Which channels are they using (i.e. Twitter, Facebook, LinkedIn, Instagram, Pinterest)
  • Do they engage with customers &/or other business?
  • How frequently do they send out updates

Top Tip – Patience is a virtue! You may be raring to go but a little bit of homework can go a long way.

An Instagram Account

Step No. 3 – Don’t Be Shy

Now that you’re ready to go, go for it! Sitting back and waiting for things to happen is very unlikely to work!

Get your message out there. Contact potential customers to see if you can help them. What’s the worst that can happen??

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 3rd, 2019|Social Media|Comments Off on 3 Steps To Social Media Success

The Top 3 Reasons Social Media Must Not Be Ignored

Would you like to spread the word about your business? Don’t worry, if you are yet to jump onto the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

An image of Social Media icons

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

The figures* below highlight just how significant the reach of Social Media is and there is absolutely no sign of this slowing down at all.

*Source – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/

An image of Social Media icons

Further Information

If you’d like to speak to us regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 8th, 2018|Social Media|Comments Off on The Top 3 Reasons Social Media Must Not Be Ignored

Viva la Revolution

Is your business benefiting from the Social Media revolution? Such is the influence of Social Media channels such as Facebook, Twitter and Instagram, communicating with new and existing customers has never been easier.

72 percent of small businesses find that going social boosts website traffic*

Whether you are hoping to engagement with customers, establish and ultimately enhance your brand, increase traffic to your website, create a buzz about your products/services or simply increase sales conversions, social media can help.

What Is Social Media Marketing?

Social Media marketing is a highly effective marketing tool which allows almost unlimited levels of communication. When used correctly, there is very little Social Media cannot be used to help you to achieve.

Content creation, strategic promotions, relevant graphic design and image sourcing, Facebook pay per click, and much more are all options for getting your brand not just out there and heard but even more importantly, understood as well.

Powerful Marketing Medium

Data from the VisionCritical study shows that 25% Facebook and 34% of Twitter users reported buying tech tools or electronic devices after seeing recommendations or shares via these specific social networks. With power like this question moves from asking whether you can afford to try social media marketing to can you afford not to?

The Social Media Marketing packages available from Footprint Web Design offer a number of benefits to small businesses including:

  • Increasing Web Traffic
  • Enhancing Your Brand
  • Boosting SEO Efforts 

Who Are We?

We are a team of skilled, knowledgeable and enthusiastic SEO experts who offer a combined level of experiences and expertise enabling us to deliver truly original and powerful work to our clients.

We work towards results: we find out what it is you want to achieve and work to create an advertising campaign, a website, a social media strategy, or all of those things combined in a way that will be truly effective.

How Can We Help?

Our expert guidance regarding all aspects of Social Media marketing will allow you to utilise the very latest technology to capture and engage your target audience.

Whilst there can be no denying the potential of Social Media marketing, we understand that trying to fit another task into your already busy day is more than likely going to be a step too far.

What we at Footprint Web Design do is help release the pressure by relieving you of the burden of this task whilst offering consistent expert advice and guidance throughout your campaign.

Regardless of whether you would like an on-going service or a one-off boost to get you going we will fully assess your business, understand your goals, and put together a strategy that will make it all happen. 

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 26th, 2018|Uncategorized|Comments Off on Viva la Revolution
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