Web Design

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3 Tips To Enhance User Experience

We understand that having a great looking website is really important for all of our clients, after all, this is your shop window. However, this is just the beginning of the web design process and we want to do all that we can to ensure that not only does your website look great, it also functions and performs to a high level.

Please Note – No matter how attractive your website is, poor user experience is very likely to result in their visit becoming just a one time deal!

Below we have identified 3 of our top tips to help keep your visitors happy.

No. 1 –  Sometimes Less Can Be More

Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

Take all steps possible to ensure that your website is as secure as possible.

No. 2 – Don’t Confuse Website Usability & User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to use it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

Make Your Visitors Feel Safe

No. 3 – Make Your Visitors Feel Safe

Web users are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.

Customers are quite rightly very wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | May 3rd, 2019|Web Design|Comments Off on 3 Tips To Enhance User Experience

Becoming Mobile Friendly For 2019

The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.

Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.

As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.

What Are The Advantages Responsive Web Design?

  • Associated Costs: Responsive web design ensures that you only have one website rather than many.
  • Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
  • Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.

Other important advantages include the following:

Improved Search Engine Rankings

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organise content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

SEO Tadworth

Reduced Bounce Rates

Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 17th, 2018|Mobile|Comments Off on Becoming Mobile Friendly For 2019

Keeping Things Moving Forward At Christmas

Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the most productive!

So how do you stop your website’s SEO commitments from slipping, during this festive period? We know your online presence is one of the most important aspects of your business and the time of year should make no difference.

Footprint employ a dedicated team of SEO professionals, who offer bespoke solutions to our clients – all year round! We’ll make sure that your website doesn’t suffer the dearth of activity that so many others do; keeping you on top of the game (and the rankings) into the new year.

Business doesn’t stop and, in today’s economic climate, it’s more important than ever to make sure that your website is working as hard as possible for you.

Our team have been at the cutting edge of SEO since it came into play – and have a great understanding of all the tricks of the trade to keep you at the top of Google‘s (and the other major search engines) rankings.

Amongst many others, our team specialise in the following areas:

  • Social Media presence (Twitter, Facebook, Google+, etc.)
  • Maximising Google Rankings
  • Creating Quality Content
  • Blogging
  • Maximising Online Visibility
  • Performance Monitoring & Feedback

Contact us today to arrange a bespoke solution for your business, and make sure your website is the star at the top of the tree this Christmas!

Further Information

For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk

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By | December 12th, 2018|SEO|Comments Off on Keeping Things Moving Forward At Christmas

The Top 5 Ways a Website Can Benefit Your Business

Did you know that there are still a surprisingly large number of companies who do not have any type of online presence? Even some of those that do are yet to reap the benefits of having a ‘good’ website as opposed to simply having a website.

The creation of a top notch website can benefit your business in a variety of ways and to help you identify some of the more important benefits for any business, we have identified 5 of the more important ones below:

Benefit No. 1 – Establishing a Creditable Image

The creating of a high quality website will enable you to start taking steps towards establishing an online reputation and building levels of credibility through it.

For example, by providing a great user experience for visitors, you are likely to create an positive reputation amongst your customers.

Understanding the Importance of SEO

Benefit No. 2 – Excellent Method of Advertising

A website effectively acts as an online ‘shop window’ for your products and services, which is available 24 hours a day, 7 days a week.

An attractive and effective website with good quality content (along with a bit of SEO magic) can result in new customers continuing to find your business, without you actually having to do anything!

Benefit No. 3 – Offer Easy Access For Customers

We all lead busy lives and there is a very strong possibility that many potential or existing customers may need to find out information but do not have the time to phone you to do so.

Without an effective website offering a comprehensive level of information, frustrated customers may feel as though they are being forced to go elsewhere.

Benefit No. 4 – Opening Channels of Communication

A great website offers the perfect way to interact with your customers. On the most basic of levels, you can implement easy to use forms and it a more advanced level, you could incorporate a blog or forum on your website offering a great way to communicate with customers.

Benefit No. 5 – Increasing the Reach of your Business

The creation of an effective website offers the opportunity to expand into new areas simply by promoting a new product or service, or targeting a geographic area which is covered by your business.

These are just a small number of the benefits offered by the creation of a website for your business, so if you still deciding whether a website is right for you, the time to make that decision is now!

The Footprint Guide To Attracting Visitors To Your Website

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 12th, 2018|Bespoke website design|Comments Off on The Top 5 Ways a Website Can Benefit Your Business
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