If increasing the visibility of your business in the local area is crucial to ongoing success, creating a Google My Business listing is absolutely essential.
Google My Business (GMB) – is a rarity in today’s world because it is a FREE tool to use. Absolutely perfect for any business owner looking to manage their online profile and showcase their products and services, GMB offers a very effective method of increasing your local exposure.
If you have any questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.
Features like ‘Google’s Local Search’ results (highlighted in the screenshot below) have been created to help provide a list of nearby business offering the products/services relating to your search. This in turn helps to highlight further information relating to each specific business in the listing including addresses, business hours, categories, contact details, reviews, images + more.
Once a new listing has been created and verified (a process of confirming that your business details are correct), a Google Maps location will be generated which filters seamlessly into the traditional Google Search results for easy access and increased searchability.
Introducing The Basics of Google My Business
A few tips include:
- Choosing The Correct Categories: Google provides an extensive list of categories from which you can choose. Simply choose the most relevant option from the available choices as your primary category and then choose as many as you can that relate to your products/services.
- Use GMB As A Social Media Channel: You can make your listing more attractive by adding posts, videos, images etc which can be posted through the GMB dashboard. Turning GMB into a Social Media channel, the most recent posts will be added to the bottom of your GMB listing during search results and images may also appear in Google Image search results.
- Encourage As Many Reviews As Possible: It is not possible to overemphasise the importance of reviews. Simply ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the greater confidence new customers will have that your services are reputable.
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.