With search engines and social media platforms all trying to push their pay-per-click options to help boost online traffic (think Adwords and Facebook post boosts), it can be all too easy to think that SEO has fallen down the pecking order when it comes to effective online marketing methods. However, the truth is very different.
For anyone who is still undecided whether to push forward with an SEO campaign to help promote their products and services, we have drawn up a list of 5 untruths which may could your judgement.
Myth No. 1 – SEO Simply Doesn’t Work
With figures suggesting that as many as 81% of all shoppers now conduct online searches before making a purchase, choosing to ignore online marketing can be a very expensive mistake to make!
As people become more accustomed to using their computer, laptop, smart-phone and tablets to search for products and services, you simply must take steps to maximise your online presence if you wish to remain competitive in your market.
SEO works by making your making your website easy for both users and search engine robots to understand and without the implementation of effective SEO, your website is very likely to be fighting a losing battle.
Myth No. 2 – SEO is Too Expensive
One of the most common mistakes regarding SEO is viewing it as an expense rather than an investment. As opposed to pay per click advertising which disappears the moment you stop adding funds to your account, a well run SEO campaign can offer long term benefits.
When taking advantage of professional SEO services you will receive work tailored around a variety of complex tasks:
- Industry research
- Keyword analysis
- Website optimisation
- Link building
- Monitoring and results analysis.
Each of these tasks takes time and effort — and there’s just no SEO without them. So while you do need to pay for someone to implement these tasks, keep in mind that SEO keeps bringing results long after you finish a project with the person.
Myth No. 3 – Traditional Marketing Is All That’s Needed
The Office for National Statistics reported that in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
When you think about these staggering numbers, even if you estimate that a very small percentage of the users are likely to be interested in your products/services, the numbers are still going to be huge!
By not promoting your business online, you are going to be missing out on one of the biggest opportunities to grow your business. Perhaps even worse than this is the fact that forward thinking competitors may leave your business behind.
Myth No. 4 – SEO takes too long; PPC is faster.
Whilst there can be no denying that PPC offers fast results, this type of advertising is no more than a quick fix. PPC advertising will only remain visible whilst there is money in your account, the moment it dries up is the moment that you adverts will fail to show.
It is also worth considering what the initials PPC actually stand for. PPC actually means Pay Per Click, that’s right, you will get charged each time your advert is clicking upon, not each time it converts to a sale.
Myth No. 5 – SEO will require me to change my website.
Whilst we made need to change a website to improve SEO, as poor design, confusing structure or weak content is likely to act as an anchor around the neck of any SEO efforts, it doesn’t mean that your website will be blown up and started again.
There are many different factors which can effect SEO and we will look at all of them. Slow page loading time for instance can make a significant difference to conversions with data from KISSmetrics indicating that even a 1 second delay can reduce conversions by up to 7 percent!!
We will give you website a thorough audit and many of the changes we make will take place behind the scenes without altering the external look of a well loved and well performing site.