Promoted Tweets are shown when an advertiser pays for their placement on Twitter. Anyone can start a Twitter Ads campaign.

You may see different kinds of ads on Twitter, includingΒ Promoted Tweets,Β Promoted Accounts, andΒ Promoted Trends. Twitter may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a β€œPromoted” icon.

You can interact with most promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.5 Twitter Tips To Help Your Business

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Why you see certain Twitter Ads

Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you.

When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customise Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. Twitter also might customise ads using other information about you, such as your profile information; your mobile device location (if location featuresΒ are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer.

Twitter may also personalize ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).

This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Tweet about a deal or promotion from a business whose website you frequent, or email newsletter you subscribe to. You could also see this business as a Promoted Account in one of your “Who to Follow” suggestions. Learn more about your privacy controls for personalised ads.

Let Us Know What You Think

Would you like to explore the boosted post options? Let us know and we’ll be happy to help. Give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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