The balance of power has been on the move for many years and in 2015, Google confirmed the following:
It’s Official: Google Says More Searches Now On Mobile Than On Desktop
Whilst this change has been anticipated for a number of years, confirmation from Google regarding a change in the browsing habits of internet users is huge news for businesses.
Google stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
Whilst that statement does not officially include the UK, it is a fairly safe assumption that we will be included within this list.
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What Does This Mean For My Business?
With more and more customers using their mobile devices (either phones or tablets) to browse for products and services, taking the required steps to 
ensure that visitors to your website receive the optimum experience has never been more important.
Whilst a ‘non-mobile optimised’ website will still retain its desktop search rankings, there is every chance that it will not rank well on mobile search rankings. Although a few years ago, this would not have been an issue, with the shift in balance in browsing power, mobile marketing has become essential for all businesses, especially for small and mid-sized businesses.
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Still Have Doubts?
If you still have doubts regarding the popularity of mobile Vs desktop searching, the following facts may help to change your mind.
1. Accessing The Internet Has Never Been Easier
80% of all online adults now own a Smartphone & 47% own a Tablet.
Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.
2. Mobile Internet Usage Is More Popular Than Ever
More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
3. Mobile Usage Is Ideally Suited To Searching For Local Businesses
38% of mobile users search at least one time per month for a local business.
Source = BrightLocal Mobile Consumer Survey 2015
4. Mobile Internet Users Are Proactive Shoppers
70% of mobile searches lead to an online action within an hour (versus 1 month for 70% of PC users).
Source = Mobile Marketing Assoc. Mobile Marketing Forum 2010
5. Mobile Searches Also Lead To More ‘In-Shop’ Purchases
78% of Local Mobile searches result in offline purchases.
Source = ComScore, Neustar Localeze, 15 Miles, Local search study 2013
Further Information
Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
