It is possible that the loading speed of a website can impact the number of visitors to your website and ultimately, the number of sales that you? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3 seconds!
A Mistake That Cannot Be Recovered From?
Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.
Please Note – It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role.
However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.
Going The Extra Mile
At Footprint Digital, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.
By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.
- Image optimisation
- Cache optimisation
With the implementation of Google’s ‘Mobile-First Indexing’, the loading speed of your website does now impact the rankings on mobile search results*.
What actually is mobile-first indexing though? According to Google, “Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking.” Click here for more.
If you are not ticking the right boxes in Google’s eyes, not only does this mean you may potentially be losing conversions from actual visitors to your site, but you may also even be losing on potential future custom from their friends and colleagues as well. The end result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.
If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Digital team today on Tel. No. 01883 372488 and we will be happy to help you.
Currently Browsing: Is Your Website Fast Enough?