An attractive and user-friendly website is a must for nearly all businesses today. However, what is the point in having a great website if no one can find it?

Finding a method of ensuring that your website becomes highly visible when prospective customers are searching for keywords and terms related to your products/services is absolutely essential if you want to make the most from your website.

Search Engine Optimisation is this method and involves the practice of implementing a variety of techniques all sharing a single common goal, to make your website as user friendly as possible for search engines such as Google, Bing and Yahoo. 

What Exactly is Search Engine Optimisation?

According to Moz, “An important aspect of Search Engine Optimisation is making your website easy for both users and search engine robots to understand”. 

Search engines are constantly striving to provide the best and most accurate results for their users. They want to ensure that when someone searches for a particular term or phrase, the websites that appear at the top of the rankings are the best and most appropriate websites.

To do this, they will only display the websites that they believe to be trustworthy and pertinent based on the search term or terms. The complex algorithms used by search engines such as Google gauge the relevancy of each webpage by evaluating a huge range of factors including, the page content, the page copy, and the quantity and quality of other pages linking to the website in question.

The Importance of SEO

75% of users never scroll past the first page of search results** 

For this reason alone, it is essential that your business appears on the first page for your most important terms or you will be missing out on a huge amount of potential business.

The statistics indicate that rather than keep scrolling through endless pages of results, three-quarters of all internet users will search for another term if they cannot find what they are looking for. Therefore it stands to reason that the higher the webpage is ranked on the search results page, the greater the exposure and traffic your website will obtain.

The Benefits of SEO

By increasing the visibility of your website through the implementation of effective SEO techniques, the team at Footprint Digital will be able to significantly improve the visitor numbers to your website and by ensuring that the visitors are as relevant as possible, your conversion rate (visitors becoming customers) has every chance of increasing accordingly.

By not taking into account the huge number of people who turn to online searches as their primary method of identifying products and services, your business will be missing out on a massive amount of potential business.

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Contact Us

Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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