WordPress has grown to become the most popular blogging software in the market and has been around since 2003. Over the last few years, WordPress has also become the platform of choice for many non-blogging websites. There are plenty of ways a website designed in WordPress can benefit your business.
Cost Savings
The business world has become quite competitive and WordPress stands out as a platform that enables you to contribute in a great way to saving costs. Gone are the days when you need to have 
your designer add new content or posts for you or send the most basic text changes. With WordPress, you can make changes on your own, whenever you want and save the money you would have paid your web designer for more important business expenses. Owing to the technology’s simplicity, ease of use and intuitiveness, time spent on formatting is significantly reduced.
Many of WordPress’ features are also very affordable or free to use. With more than enough free plug-ins available, you can efficiently manage your website without a fat budget. Some say it’s as easy as word processing but with far more versatility including audio, graphics, animation, video and other media.
Greater Accessibility
As a cloud based content Management System (CMS), WordPress allows you to manage your site from any Internet enabled computer. This means anyone can change or add content from anywhere in the world, as long as they have Internet access and a browser. You don’t need to fix firewall settings or purchase additional software to manage your site. Moreover, there are plenty of free apps available for android and iOS mobile devices.
The ease of access also provides a way for staff with complementary skills to concurrently maintain different parts of the site. Pages and sections of your website can be independently edited by different individuals and or teams for better efficiency.
Increased Flexibility
WordPress is highly customisable in terms of features and design. You can take advantage of custom created themes to align the front end of your website to your brand. Numerous functionality features also allow it to be easily customised in an array of differ ways.
WordPress websites also have virtually unlimited scalability. This makes it ideal for business as you can add hundreds of thousands of products and pages to your website to meet its growing demands over time. Even with such additions, your sites performance will not be compromised.
Fast and easy updates enable WordPress to keep up with the latest technology and best practices. As it is open source, your WordPress website is not tied down to a specific CMS with your web design contractor. WordPress is used by thousands of skilled developers around the world; you can always count on someone out there to help you develop your site further.
Easy Administration
Administrators with access to the CMS of your website can add multiple users with different access permissions for each user as required. This is especially useful if you have members of your staff who will be responsible for different aspects of your website.
Further Information
If you’d like to speak to use regarding how we can help you to use effective web design techniques to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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