With or without a Google Account, you have the ability you can watch as many videos as you wish. However, as with many platforms, you are very much on the outside looking in without an account.

Creating your own Google Account will allow you to view videos and subscribe to channels. However, without a YouTube channel, you have no public presence on YouTube and it is this that can be key for businesses.

Even if you have a Google Account, you need to create a YouTube channel to upload videos, comment or make playlists. You can use a computer or the YouTube mobile site to create a new channel.

How To Create a Personal YouTube Channel

The instructions below will allow you to create a new YouTube channel which can be managed via your Google Account.

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Try any action that requires a channel, such as uploading a video, posting a comment or creating a playlist.
  3. If you don’t yet have a channel, you’ll see a prompt to create a channel.
  4. Check the details (with your Google Account name and photo) and confirm to create your new channel.

How To Create a Channel With A Business or Alternative Name

Please follow the instructions below to create a channel that can have multiple managers or owners.

You can use a Brand Account to create a channel that has a different name but that’s still managed from your Google Account.

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Go to your channel list.
  3. Choose to create a new channel or use an existing Brand Account:
    • Create a new channel by clicking Create a new channel.
    • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one – you’ll just be switched over to that channel if you select the Brand Account from the list.
  4. Fill out the details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account.
  5. To add a channel manager, follow the instructions to change channel owners and managers.

How To Link YouTube To a Google + Brand Account

If you want to use a name or photo on YouTube that’s different from what you have for your Google Account, connect your channel to a Brand Account. You can do this to support your business or brand identity on YouTube without showing a connection with your personal Google Account.

  • Your Google Account is an owner/manager of the Brand Account connected with the YouTube channel. This lets you access the YouTube channel from your Google Account.
  • There’s no public association between your Google Account and the Brand Account, so viewers won’t see your name or email address (unless you publicly link them yourself).
  • You can manage multiple channels from one Google Account. This helps if you have more than one YouTube channel.
  • You can add other managers and owners to your Brand Account. You and any teammates or collaborators can manage the channel without having to share passwords.

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