YouTube gives creators flexibility so that you can get started filming, sharing and finding your fandoms depending on the way you like to create.

Before your first post

Before you post a single video, you’ll want to set up your channel basics. We’ll cover how to set up and dial in your settings quickly so that you can start creating right away.

Establish your voice

Before you post, think about what voice will define your channel. A good place to start is to ask yourself what you’re interested in, what unique story you’re able to tell, and the viewers who will come along for the ride.

Customise your channel branding

What you choose for your channel name, icon banner and trailer are all that we’d call branding your channel. These decisions affect how your viewers recognise you and get to know your channel, and they’re all easy to customise using our easy tools.

Get set up with a production plan

Before you press record, you’ll want to have a few boxes ticked, from choosing the right equipment to getting the lighting right and more. Choosing the right camera, microphone and even wardrobe can all make sure that filming is a success.

Getting your channel off the ground

Ok, so you’ve created amazing content. Now what? Here are some next steps for posting your videos, getting your first viewers, and planning ahead for how to grow your audience.

Upload in YouTube Studio

Creator Studio is the home base for creators. This is where you’ll post, add metadata, pull analytics, get messages from YouTube, and more. It’s also where you can track your progress towards eligibility in the YouTube Partner Programme (YPP).

Use the Studio mobile app to manage your channel on the go. It’s useful for things like checking your stats, responding to comments, and publishing and managing your videos from your phone.

Organise and create playlists

Once you upload, you can create playlists to guide your viewers through your videos and get to know your channel. Sort by format, date posted and more. Hint: Playlists can help with analytics down the road, too.

Check to see how your video is doing

YouTube Analytics (YTA) shows you the data behind your channel. Analytics can help you make sense of trends, see what’s working (and what’s not) and understand who’s watching your content so that you can plan how you post in the future.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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