For creators who are looking to take their channels to the next level but aren’t sure where to start, this is for you. We’ll take you deeper into analytics, explain search science, and more.
Want to know why your recent video is blowing up? Understanding the way in which your viewers find your videos can help. Learn how YouTube makes recommendations and what factors influence your impressions.
Your audience and the algorithm
Insider tip: The algorithm doesn’t pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that make your viewers happy.
YouTube tracks what viewers watch, how long they watch, what they skip over, and more. This helps us figure out what kind of videos they like best and what we can recommend to them next.
Plan your programming
Things like how long your videos are and how often you post are what we’d call programming. Learn some tips about what tends to work best for attracting and entertaining viewers, how to build a content calendar and more.
Use data to make decisions
Taking a closer look at your channel’s analytics can help you make it better. Use data to get to know your audience and their watching habits, spot opportunities to make money, and more.
With more filters to group and organise your videos, Advanced Mode helps you dig into trends like what type of content your viewers interact with most, what video length works best, and more.
Figure out who your viewers are
Audience analytics can tell you things like what time of day your viewers are on YouTube and if they are new or returning fans, all so that you can get strategic about when and how you post future content.
Keep your content fresh
Even if you have a loyal audience, there’s always the chance that you are missing viewers who would love your channel. Here are some tools and tips that can help you attract new viewers and more of them.
Consider collaborations
Collaborations are a great way to connect with other creators, learn new skills and find more fans for your channel. Get tips on how to choose collaborators and make the most of what you create together.
Try out YouTube Live
YouTube Live is all about connecting with fans in more meaningful ways. If you qualify, you can enable live streaming from your phone, webcam or with an encoder in order to let your fans into your life in real-time.
Keep it fun
Creative burnout is real. Prioritise your well-being by having an honest look at the things that matter most: balance, downtime, having fun and how far to push your creative genius.
Further Information
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