Local SEO has always been important but with Google reducing the number of local search results from 7 to 3, the importance of employing the safest practices is now absolutely essential.
Google’s decision to reduce the number of Maps listings is linked directly to mobile search results. The “Three-pack” search results now ensure that desktop search results mirror those on mobile by providing additional space for map results and reviews, but obviously results in reducing the number of listings which can obtain these top rankings.
Please Note – It is very important to remember that these search results are often based on the location of the person making the search. Therefore these “three-pack” listings are highly likely to change very often.
Below we have outlined 2 of the most important ways to maintain those all important positions.
No. 1 – Never Underestimate The Power of Reviews
As a part of the updated algorithm, Google has removed much of the information that was previously displayed. Whilst precise addresses now rarely display, one aspect of the listing that has remained intact are the starred reviews remain. Therefore, any business hoping to crack the top three listings and enhance the traffic through them needs to make sure they’ve got a regular flow of reviews genuine reviews.
No. 2 – Focus Your Key Terms
Trying to make your business a ‘jack of all trades’ is no longer a viable option. As people become better at narrowing their searches, you no longer need to focus on all encompassing keywords in order to drive traffic. For example, rather than targeting the term ‘plumber’, ‘emergency plumber’ could be ideal.
Still a little unsure if these listings can help your business? Check out the details below for further confirmation.
What Are The Benefits of Obtaining a Google Maps Listing?
The benefits of having your business listed on Google Local include:
- Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
- Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
- Offers easy access to the impartial ratings left by current and previous customers. This can go a long way towards giving new customers confidence in your products and services.
- Potential customers visiting your listing are very likely to be local to your business. This can offer a definite advantage over businesses based further afield.
To find out more information relating to local SEO practices and how we can help to promote your business, please contact Footprint Web design on Tel. No. 01883 372488 and we will be happy to help.