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What Actually is SEO & How Can it Help You?

The term SEO is one that is used very commonly nowadays and the chances are that even if you have never received any services related to the specialist subject, if you have a website, you will have received an e-mail from some random person offering to change around the fortunes of your online venture with their all encompassing SEO services!!

However, for many people SEO remains a bit of a mystery and below we hope to fill in a few of the blanks for you.

What is SEO?

SEO stands for ‘Search Engine Optimisation’ and is the process of obtaining traffic to your website from the “free,” “organic,” “editorial” or “natural” seo-618434_1280listings which are available on search results on search engines.

The implementation of SEO techniques will help your website to become user friendly in the eyes of these search engines with the goal of obtaining the highest possible rankings for terms related to your products and services.

How Does SEO Work?

Nearly everyone is well versed on browsing the internet nowadays. Simply fire up your browser, type in your search terms and whichever search terms you are using will magically respond with a list of links to web pages which are directly related to your search term, brilliant!

Have you ever stopped to consider what’s behind those magical lists of links?

“Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.”

Thanks to the guys at Moz for this little breakdown.

There are a lot of factors that go into a search engine’s algorithm,

rank-factors-pie-2013-lrg

How Can it Help You?

That’s enough with the technical explanation! The chances are that you are not going to be overly interested in how SEO actually works and are much more likely to be interested in how it can help you!

What you have to ask yourself is how is your website performing compared to your competitors? If they are using effective SEO and you are not, there is a very high probability that your website will be left behind. If they are not using it, you have the ideal opportunity to forge ahead of your competition.

With so many people now turning to the internet when looking for any type of product or service, the question that you have to ask yourself is can you really afford to be left behind?

To find out more about how the Footprint Web Design team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

By | October 8th, 2015|Uncategorized|Comments Off on What Actually is SEO & How Can it Help You?

4 Web Design Mistakes To Avoid

With so many websites currently live, the chances of all online experiences being positive ones are pretty slim. Whilst there can be no doubt that a well designed website can make life much easier, if they are poorly designed, life can quickly become far more frustrating!

Below we have identified 4 of the most common mistakes made by web designers throughout the world (not us of course though!)

Mistake No. 1 – Providing a Poor User Experience

Navigating through a website should never difficult. If your web design makes it difficult, time-consuming or confusing for users to find their way throughout your website, there is a very strong 4 Web Design Mistakes To Avoidchange that they will not come back.

A common practice is to feature the menu in a prominent location, (typically the top of the page) to counteract this issue.

Mistake No. 2 – Don’t Hide Crucial Information!

Contact information should be easily viewable from ANY page on your website. Why would you want to miss out on a potential sale simply because your contact details are not readily available?

Mistake No. 3 – Minimise The Number of Broken Links

Broken links (a link that no longer works) is certain to make your website look outdated and in need of maintenance. Regardless of whether the destination has been deleted or moved, a broken link will leave your web visitor with nowhere to go.

Mistake No. 4 – Out of Date Content

Whether you are still running an old special offer that is significantly out of date or you simply have not updated the content on your website for years, it is all too easy to give a very poor impression about your website.

Please Note – Don’t forget that Google loves new content!!

Further Information

Footprint specialise in creating bespoke websites and providing online marketing strategies designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 1st, 2015|Uncategorized|Comments Off on 4 Web Design Mistakes To Avoid

3 Keys to a Successful Local SEO Campaign

Focusing marketing efforts on the local area is a tactic which is proven to offer rich rewards for many local businesses. With the help of the Footprint Web Design team, there is no need to be intimidated by the notion of starting a local SEO campaign as we can help to elevate your business to new levels.

Below we have highlighted 3 of the keys to building a successful local SEO campaign.

Local Citation Submission

One of the first jobs is to ensure that your business is listed correctly and appropriately on reputable areas throughout the internet.3 Keys to a Successful Local SEO Campaign

Claiming your local business profile on local directory and review websites including Yell, Yelp and Thomson Local are very important.

Just as important is ensuring that your most important business information – particularly your name, address and phone number — are accurate and formatted consistently across all of these platforms.

Any discrepancies between sources with regard to your business NAP (Name, Address and Phone Number) and your local authority could be negatively impacted

Creating Local Content

Once the local information relating to your business has been put in place and verified for accuracy, the process of adding ‘locally optimised’ content for your website can begin.

Local events and local information articles offer great opportunities for this although planning to publish content on external blogs must be investigated thoroughly first of all because Google will penalise anything it believes to be ‘black hat’.

Generating Local Reviews

The addition of genuine reviews from customers to website such as Yelp, G+ and other review website can be absolutely priceless.

However, we cannot emphasize strongly enough that you should not attempt to buy reviews or solicit them from your customers in any way. You can though let your customers know that you are on these sites and encourage them to leave their thoughts on the level of products and services available from your business.

Do all that you can to increase the number of positive reviews you receive, and always ensure that you login regularly to check and respond to any reviews that you many receive.

On-Going Strategy

We will help your business to implement a consistent ongoing local SEO strategy, and then stay committed to seeing it through to the end.

With the effects of your efforts building all of the time, once you start to see results, the there is every chance that things will begin to snowball in the best possible way.

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

 

By | September 8th, 2015|Uncategorized|Comments Off on 3 Keys to a Successful Local SEO Campaign

6 Reasons WordPress Could Be Perfect For Your Website

Although initially designed to be solely a blogging platform, WordPress how grown to become one of the most popular content managing systems (CMS) currently available.

Customisable Designs

Easy to use, WordPress is a free, web-based software program which allows web designers to build and maintain a website with relative ease. 6 Reasons WordPress Could Be Perfect For Your WebsiteCurrently, WordPress is easily the most popular CMS available because of its ability to run fully customisable websites.

Available with a wide variety of tools (often referred to as plug-ins), users have the ability to customize/edit their website with a minimum of difficulty ensuring that web management couldn’t be much easier.

What Are The Advantages of WordPress?

The increase in popularity is indisputable but it is still always good to know exactly what advantages WordPress offers to its users.

Below we have identified 6 reasons we believe that you should strongly consider putting your trust in the WordPress platform for your website.

  1. Ease of Installation and Maintenance – WordPress can be easily installed onto a server and includes an excellent Content Management System that allows you to easily upload all your content without need to know HTML code that it used in static website. You can easily edit your site with the WordPress on-line administration panel.
  2. Highly Customisable – WordPress comes with a huge number of templates ensuring that the look of a website can easily be changed. You can also customise the templates to suit your needs.
  3. Highly interactive – WordPress by default includes a “comments” feature. This feature allows easy interaction with customers who can leave feedback and comments opening up lines of communication.
  4. Highly Flexible – The flexibility offered by WordPress is far more than offered by astatic website and provides a great place to include blogs, editorials, news, reviews etc. You can also categorise all your posts and maintain things in a more organized form.
  5. Search-Engine Friendly – What use is a brilliant website if no-one can find it?? Due to the clean coding and site structure utilised by WordPress websites, they are very popular with all search engines, including Google.
  6. Enhanced Security – WordPress websites are very difficult for hackers to infiltrate meaning that your website is far more likely to stay virus free when in WordPress form.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 12th, 2015|Uncategorized|Comments Off on 6 Reasons WordPress Could Be Perfect For Your Website

5 Ways Twitter Can Help Your Business

It is highly unlikely that Twitter has not had some type of impact on your life. Whether your experience relates to using a personal Twitter account, seeing friends or family members update the world about their life via their account or seeing a story on the news, Twitter is everywhere!

But are you using it for your business; if not, why not?

Building The ‘Business/Customer’ Relationship

The relationship between a business and its clients has changed dramatically over the last few years, with a greater emphasis on the flow of Could Twitter Soon Be Taking On New Importance For SEO?information between both parties. Businesses know they can command greater loyalty from their client base if they make them feel involved; clients are more willing to trust a business if they feel that business is trust-worthy.

Twitter provides a platform to allow this flow of information. You can let your clients know about upcoming deals or events, interact with people personally (dealing with both praise and grievance) and reach an international audience.

Setting up a Twitter account is easy; follow the URL www.twitter.com, enter your details and you’re away! However, if you don’t have the time to create and maintain your Twitter presence, Footprint can do this all for you.

5 ways Twitter can work for you

  1. Microblogging. Tell the world what you’re doing, what’s coming up, success stories or ask your followers to get involved. Set quizzes and questions that’ll get people onto your website and sharing your details.
  2. Market research. Want a quick census on a product/decision? Your Twitter audience are your clients; ask their opinion directly and you’ll have the right answer (you will also have made your clients feel valued).
  3. Industry. Following your competitors and other names in your industry is a great way to keep abreast of progress, changes and market trends.Social Media For Business
  4. Dealing with praise and complaints. It’s now commonplace for businesses to allow their clients to contact them through Twitter. Praise on Twitter can reap huge benefits in terms of swelling your number of followers. Conversely, if someone complains publicly? You can deal with it instantly – letting everyone know your side of the issue and how you propose to deal with it. People who complain are generally just looking for someone to listen; do that and you’ll turn a negative into a positive every time.
  5. Increase your audience. Twitter has allowed businesses to reach a global client market. The above points will all help you work towards getting your name out there; to potential client sources you didn’t even know existed. Inciting your existing followers to share your posts and feed back using “hashtags” (which we’ll go into in the next blog) will ensure their followers become your followers.

Contact Us

If you would like to discuss this in further detail, please give our team a ring on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | June 3rd, 2015|Uncategorized|Comments Off on 5 Ways Twitter Can Help Your Business
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