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3 Tips To Help Maximise User Experience

The success of a website is always inextricably linked to the ‘user experience’ offered. By creating a positive user experience for visitors, you give yourself a significantly better chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Don’t Confuse Usability with User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.3 Tips To Help Maximise User Experience

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2.    Less Can be More

Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

3.    Offer a Safe Browsing Experience

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Take all steps possible to ensure that your website is as secure as possible.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 4th, 2017|Web Design|Comments Off on 3 Tips To Help Maximise User Experience

4 Ways a Quality Website Can Help Your Business

Websites offer the perfect conduit to help expand your market by opening up the entire world as your marketplace. Regardless of whether you wish to target your local area or much further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.

Below we have identified 4 ways that a website can help your business.

No. 1 – Maximise The Reach of Your Business

To be recognised as a serious business, it is essential that you have some type of professional on-line presence. More and more people are looking for services and products on-line and therefore 5 Benefits of Responsive Web Designcustomers and suppliers expect businesses to have their own websites.

Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.

No. 2 – Ensure Your Business Is As Accessible As Possible

Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

No. 3 – Provide A Cost Effective Marketing Method

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expense of course!

Websites are outstanding marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.

Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.

No. 4 – Opening Up Channels of Communication

The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.

On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 8th, 2016|Web Design|Comments Off on 4 Ways a Quality Website Can Help Your Business

3 Reasons Why All Small Businesses Should Get a Website

There are still a surprising number of small businesses without a website to showcase their products/services. Whether this is because of concerns regarding expensive set-up costs or time consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why you small business MUST have a website.

Increased Local Exposure

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.3 Reasons Why All Small Businesses Should Get a Website

Without the presence of a well optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Cost Effective Marketing Solutions

Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

The Perfect Showcase For Your Business

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 1st, 2016|Web Design|Comments Off on 3 Reasons Why All Small Businesses Should Get a Website

4 Questions To Help You Find The Right Web Design Agency

We understand that finding the right agency to handle your web design needs can feel a little overwhelming.

With such a huge number of options out there, how exactly are you supposed to choose the web design agency who will provide you with the best solution for your individual needs?

For many companies, web design can be a serious investment which should have a significant impact on your business. As such this is a decision that should not be taken lightly.

With these considerations in mind, we have drawn up a list of 4 key questions. The answers to these questions can help to ensure that you choose the right agency for you.

Question No. 1 – Do They Have a Proven Track Record?

Taking a look at the portfolio of a web design agency will help to provide an accurate overview of the type of work they have completed previously.4 Questions To Help You Find The Right Web Design Agency

A track record of completing diverse projects offers an insight into the capabilities of the agency in question. It may also be helpful to see if they have created websites which have similarities to the type of website that you are looking for.

Please Note – It is always important to read between the lines. What some agencies promise may not become reality. However, the portfolio of an agency will allow you to see actual results.

Question No. 2 – How Long Have They Been Around?

Web agencies often appear and disappear very quickly. However, the ones that stand the test of time are highly likely to have done so for a reason, because they are good at what they do!

Any agency which has been around for a minimum of 10 years can clearly demonstrate an ability to keep pace with a fast moving industry. This should be a key factor for anyone looking for a reputable agency to design their website,

If an agency has been around for a significant period of time, Footprint Web Design have been working for over 20 years –  it is very likely they will be around to offer you the future support that you need once your website is up and running.

Question No. 3 – Do They Offer Custom Strategies?

Many web design agencies offer nothing other than template based web designs. Whilst for some businesses this may not be an issue, for some, having a truly bespoke web design is essential if 4 Questions To Help You Find The Right Web Design Agencythey hope to maximise the potential of their design.

Any experienced web design agency, with a proven track record for offer custom strategies will be able to recommend tailored solutions to help you achieve the goals that you have set. Regardless of your market sector, your website and business goals should never follow a predefined template for the creation of your website.

Question No. 4 – Do They Have a Commitment to Responsive Web Design

There can be little doubt that the way people (and therefore potential customers) access the internet has changed drastically over the past few years.

The majority of web users now access the internet from devices such as smart phones and tablets. This is not a trend that is going away in the near future, if at all.

A well designed website will adapt to the device that is being used in order to view the site. This is the way that it should be and under no circumstances should the website owner be penalised because of a poorly designed website.

Quality agencies fully understand the true value of a responsive design (web designs which respond to the device being used to view it), and have proven track record for implementing it for their clients.

How Can We Help?

We strongly believe that Footprint Web Design agency tick all of the right boxes for our clients. With a proven track record for providing attractive, functional and effective websites, along with 20 years in the industry, we are certain that you will be in safe hands with the Footprint team.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 1st, 2016|Web Design|Comments Off on 4 Questions To Help You Find The Right Web Design Agency

What Is AMP and How Can It Help You?

How do you access the internet? It was not too long ago that you would not have had a choice. Without a laptop or desktop, you simply could not access the internet. However, not only have the number of options available to access the ‘net’ increased dramatically, the most common method of browsing the web is now via mobile and tablet devices.

What Does This Mean?

For web developers across the globe, the need to create websites which are optimised for ease of viewing via mobile devices has been important for some time now. However, with Google introducing a new ‘AMP Project’, the question must now be asked, is a simple ‘responsive web design’ enough to ensure your client receives the best possible service.

What is AMP?

Google’s new AMP (Accelerated Mobile Pages) project has been designed to ensure that websites load via mobile devices as quickly as possible, therefore offering the best possible user experience.What Is AMP and How Can It Help You?

How Does It Work?

AMP works by requiring web developers such as ourselves to use a narrow set of web technologies to create pages. The majority of JavaScript is forbidden and as a result, web pages can now load significantly faster.

To use AMP, we will create an alternate version of your site which conforms to all of the relevant specifications which have been outlined by the AMP project. These standards share a lot of similarities with traditional HTML but are essentially stripped down to what Google considers to be the bare minimum.

For example – You will give your AMP-optimized site a separate address, for example: yoursite.com/yourpage/amp.

Sites that follow these specifications to the letter will are believed to receive special treatment from Google. Starting recently, AMP-optimised news stories now appear at the top of Google’s mobile search results and there are an increasing number of reports stating that AMP optimised sites are receiving preferable search engine rankings when compared to non-AMP optimised sites on mobile search results.

Further Information

Footprint specialise in creating bespoke websites, designed to help take your business to another level. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 8th, 2016|Mobile, Web Design|Comments Off on What Is AMP and How Can It Help You?
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