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Is Mobile Internet Searching About to Change??

Do you use a windows phone? If so, this blog could be a big one for you.

Later this week, in San Francisco, Microsoft is scheduled to officially unveil Windows 10 to the world. Amongst many of the new features of their patented operating system, a new virtual assistance called Cortana is set to be announced.

A number of sites are now choosing to repeat evidence highlighted on a discussion on Neowin that foresees Cortana as a central feature of the brand new Windows 10 experience.

When Cortana was originally introduced earlier this year for Windows Phones Microsoft insinuated that the virtual assistance will eventually be available across all platforms and this is still believed to be the case.

What is Exactly is Cortana?

For anyone with an iPhone, an easy comparison can be made between Cortana and Siri. In Microsoft’s own words though,

“Cortana is your personal assistant on your Windows Phone. She’s there to help make things easier for you and keep you up to date on the things that matter to you.

Whether it’s to keep you in the loop with your world or to help you manage your everyday life, Cortana is there for you.”

For more on this article please visit – http://www.windowsphone.com/en-gb/how-to/wp8/cortana/meet-cortana

Conducting a Search

Windows Phone users with the new update will be able to use Cortana to do conduct their internet searches, just as iPhone users can with Siri (using Bing).

This does of course lead to the question of whether the Bing brand will be entirely subordinated to Cortana in the new OS? However, what is certain is that the technology will of course be running in the background either way.

Beginning of the End?

Virtual assistants are widely thought to be the eventual successor to conventional search methods on mobile devices due to their ability to provide a far broader array of capabilities. As Cortana makes its/her way to the PC and PC-like tablet devices does it signal the beginning of the end of the Bing brand?

For more information on the Cortana launch, please check out http://searchengineland.com/virtual-assistant-cortana-coming-windows-9-will-replace-bing-203759

Further Information

If you’d like to speak to use regarding how we can help your business to maximise its presence via mobile searches, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 22nd, 2014|Mobile|Comments Off on Is Mobile Internet Searching About to Change??

Is Your Website Mobile Friendly?

There’s no escaping the fact if you want to run a profitable business, the creation of an on-line presence is absolutely essential. The bare minimum requirement should be a professional and functional website which can be accessed via laptop and desktop computers. As technology evolves, your business must be able to evolve with it and the creation of a mobile website can play a crucial role.

With the huge increase in the use of smart phones, potential customers are finding that alternative methods of accessing the internet are available. So much so in fact that as many as 1 in 3 internet searches now take place via a mobile device and this figure is growing on a daily basis. If that figure alone is not enough to convince you of the importance of a mobile enhanced website, take a look at some of the stats below.

  • 3 out of every 4 consumers prefer a mobile friendly website (Google, 2012)Is Your Website Mobile Friendly?
  • 7 out of every 10 70% of mobile searchers act within an hour; only 30% of PC searchers do (Mobile Marketer 2012)
  • 28% of UK users have purchased a product or service using their mobile device (Google, June 2012)
  • 58% of mobile users expect mobile sites to load as quickly as or faster than desktop sites (Google 2012)
  • Mobile searches currently account for almost a quarter of all web traffic. This is a 90% increase on the previous 12 months – Walker Sands (January 2013)

If your customers are mobile, why isn’t your website?

Turn your website into a mobile friendly app style site, compatible with all smartphones.

Smartphones have rapidly become one of the most popular methods of browsing the web and it is vital to give your customers the required information in a format that is easy to read on all devices.

We can design and install your mobile website to ensure that you do not lose potential clients to your competitors. Mobile website design is an integral part of any successful business plan and you need to act fast in order to beat your competitors.

Anyone visiting your website from a smartphone will automatically be redirected to an optimised mobile version of your website presented in a layout designed specifically for a mobile device.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing Mobile web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

Currently Browsing: Is Your Website Mobile Friendly?
By | June 28th, 2013|Mobile|0 Comments
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