Google Optimisation Falmer
As the leading providers of Google optimisation Falmer, we believe it is our job to ensure that our customers make the most of their websites.
By now you’ll understand just how important SEO is to your online presence – but how can you ensure you’re doing everything possible to keep your website at the top of the rankings? There are a few common errors that people make when it comes to SEO Falmer. They may not seem like much, but, if you can give each of them a little bit of attention, you’ll make sure that you’re dotting all the “i”s and crossing the “t”s – this sort of detailed thinking can make a huge difference to your SEO.
Targeting Your Local Areas
Around 1 in 3 searches on Google are focused on a place or location and this number is even greater when considering searches from mobile devices – nearly a third of all searches carried out. In order for small businesses to reach their target audiences, they must ensure that they are ranking high in these local searches. There are several strategies for targeting local search, including:
- Listing your business in the relevant industry and geographical directories/listings
- Creating keywords that combine your company with your physical location (e.g. “plumbers” and “Swanley”)
- Optimising your company’s website for mobile
An Ongoing Commitment.
A successful SEO Falmer strategy is a commitment – your work is not finished just because you’ve researched keywords and optimised your website. Those tactics are the best first step to launching a small business’s SEO campaign, but from there, it is a recurrent process to generate content and build links to your content and site.
While it might seem daunting, keeping up with your SEO commitment means your company will have increased visibility, more website traffic – and more customers.
Who Are We?
Check out the following video for some further insight into Footprint Digital.
Don’t Overlook Social Media
A lack of time and resources are often the things that small businesses suffer from the most. Because of this, managing Social Media accounts is sometimes considered a bit of a waste of time. Even worse, small companies will set up their accounts, and then ignore them, leaving a trail of empty, outdated profiles.
In fact, posting on a variety of social media accounts will afford your business a wealth of opportunities for ranking. Not only are social media channels great opportunities for businesses to put out quality content, but links from social media channels are growing increasingly more important to search engine websites.
Unsure which social media channel is right for you? See where your competitors are online, and more importantly, where your customers are. Start with just one profile on the channel that is most applicable to your company, such as LinkedIn or Facebook. Refresh the content often, build quality links, and as you get more comfortable, add on channels as needed.
Taking Control
It can be difficult for small businesses to find the time to update the content on their website. However, consistent, fresh content positively increases organic search rankings as well as user experience, which is increasingly important to search engines’ ranking factors. Two of the easiest ways you can consistently publish new, quality content are:
- Create a blog for your business: Many companies will start one, but as deadlines and other work crops up, the posting and maintenance will fizzle out. Commit to posting content relevant to your industry or company twice a week. Involve co-workers, interns, and if the budget allows for it, freelance writers to help.
- Create a news feed on your company website, and update it frequently with events or news, anything that is relevant to your business and industry, and that organically uses your keywords to help boost search rankings.
Our SEO services are available to clients based throughout all areas of Kent including but not limited to Bromley, Chislehurst, Edenbridge, Orpington, Westerham and West Wickham.
Area of Coverage
Our SEO services are available to clients based throughout all areas of the South East, including but not limited Banstead, Bexleyheath, Biggin Hill, Bletchingley, Bromley, Caterham, Chessington, Chislehurst, Crawley, Crowhurst, Dorking, Dormansland, Downe, East Grinstead, East Sussex, Edenbridge, Epsom, Felbridge, Godalming, Godstone, Guildford, Hammerwood, Horley, Horsham, Ide Hill, Kent, Knockholt, Leatherhead, Limpsfield, Limpsfield Chart, Lingfield, Merstham, New Addington, Newchapel, Nutfield, Orpington, Oxshott, Purley, Redhill, Richmond, Royal Tunbridge Wells, Sevenoaks, Sidcup, Sundridge, Surrey, Sutton, Tadworth, Tandridge, Tatsfield, Tonbridge, Warlingham, Westerham & West Sussex.
Further Information
Footprint Digital have been at the forefront of web design and Google optimisation Falmer developments for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.
