Is The Tide Turning?

For many years Google has had an inescapable stranglehold over internet searches. However, could things all be about to change?

Just before Christmas, Mozilla (the team behind the Firefox web browser) made an announcement that could have wide ranging repercussions for Google and beyond.firefox-256

Firefox users conduct over 100 billion searches per year & starting in December Yahoo! was chosen to be the default search choice in the US, under a new 5 year agreement.

Read on to see what they had to say:

“Search is a core part of the online experience for everyone — Firefox users alone search the Web more than 100 billion times per year.”

“Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options.”

“In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users and the Web. In the end, each of the partnership options available to us had strong, improved economic terms reflecting the significant value that Firefox brings to the ecosystem. But one strategy stood out from the rest.”

For more on their official statement, please check out the following link – https://blog.mozilla.org/blog/2014/11/19/promoting-choice-and-innovation-on-the-web/

Could This Effect You?

Whilst this change is currently being implemented in the US, the chances of it being introduced in the UK have obviously increased. Would this effect your browsing habits? Is the change a positive one or a negative one?

If you are unsure about the differences between search engines such as Google and Yahoo, stick with us as we will be added an article to the website shortly which will help to shed some light on why this switch may have been made.

We’d love to hear your thoughts, so please get in touch.