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So far Ant Parker has created 390 blog entries.

How To Set Up A Flickr Account For Business?

If you love the visual side of Social Media, Flickr could be just what you have been looking for. With images playing an increasingly important role in helping to showcase products and services, Flickr offers an excellent platform to get the most from your images.

If you would like Footprint Web Design to create a Flickr account for you today, give us a call on Tel. No. 01883 372 488.

If you would like to attempt this by yourself, the guide below should hopefully prove to be helpful.

Please Note – In order to do this, you will have to set up a Yahoo account if you do not already have one.

The Flickr Logo

How to sign up for a Flickr account

Sign up for Flickr, where you can keep your entire library of pictures and share them with friends, family, or the world. All you need is a Yahoo account to join.

Create and use a new Yahoo ID

If you don’t have a Yahoo ID, don’t worry. It’s easy to create one. You can create a new Yahoo account with an existing non-Yahoo email address.

  1. Go to Flickr.
  2. Click Sign Up.
  3. Enter your name.
  4. Either enter your current email address or click I’d rather create a new Yahoo email address.
  5. Fill out your personal info.
  6. Click Continue.
  7. Verify your phone number or email address.
  8. Click Let’s get started.

Use a Yahoo ID you already have

Important – Don’t use a Yahoo ID that’s already used on another Flickr account or it’ll break that Flickr account and you’ll need to contact us to get it fixed.

  1. Go to Flickr.
  2. Click Sign Up.
  3. Next to “Already have an account,” click Sign in.
  4. Enter your Yahoo ID and password.
  5. Enter your preferred Flickr name and username.
  6. Click Next.

Set up and manage a Flickr account for business use

Set up and manage a Flickr account for business use

 Important – Using Flickr for selling purposes is not allowed.

Sign up for Flickr to promote your business with photos of company culture, events, and office fun.

While multiple employees may manage it, the individual who registered and set up the account is its true owner. Per Flickr Terms, we can only assist the account owner, even if they leave the company.

So that no one loses access, be mindful of the account’s info:

  • Login info – username and password
  • Verification details – postal code, birthdate, contact email address and mobile number

Some Extra Tips

  • Do share interesting and original photos and videos
    Upload fresh, authentic material rather than product shots or staged, over-produced content that would be more at home in your product catalogue or latest advertising campaign.Photos that show off your organisation’s culture and personality will help you build loyalty for your brand and tell your story. For example, sharing behind-the-scenes photos of your products being made or of customers engaging with your organisation will show what you stand for and more importantly that you’re interesting and human. It’s not rocket science; the more unique, interesting content you share, the more interest you’ll receive in return.Please remember, Flickr is for photo-sharing—so use your account to share photos, not to sell things.
  • Do create a transparent and authentic identity
    Being open and trustworthy encourages people to interact with you. Here’s how to start on the right path:

    • Add a buddy icon and fill out details on your profile so people know who you are and can find you on Flickr.
    • Set up a personalised URL to help identify you.
    • Add meaningful titles and descriptions (but no price information or sales-y verbiage) to your content.

Here are some examples of organisations using Flickr in neat ways:

  • A bike shop owner shares photos of happy customers in his store.
  • A clothes manufacturer shares behind-the-scenes action from their factory.
  • A tech company shares a video of their community volunteer event.
  • A government space organisation shares photos of recent satellite captures.
  • An NGO shares their photos of disaster relief efforts.

Check out the video below for some further insight into some of the recently released features:

Contact Us

If you would like any further information regarding Flickr and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | October 15th, 2018|Social Media|Comments Off on How To Set Up A Flickr Account For Business?

The Top 3 Reasons Social Media Must Not Be Ignored

Would you like to spread the word about your business? Don’t worry, if you are yet to jump onto the Social Media bandwagon, the good news is that it is never too late to get started with an effective strategy designed to promote your business.

No. 1 – It Offers FREE Advertising

The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.

Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.22

If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.

An image of Social Media icons

No. 2 – Social Media Offers The Ideal Conduit For Web Traffic

Social Media can be used to drive web traffic to your website.

By targeting the ‘right people’ via your Social Media channels and offering well thought out content, you can drive an audience to your website by encouraging them to visit your website to find out more information.

No. 3 – Social Media Offers The Easiest Possible Way of Sharing Your Content

The figures* below highlight just how significant the reach of Social Media is and there is absolutely no sign of this slowing down at all.

*Source – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/

An image of Social Media icons

Further Information

If you’d like to speak to us regarding how we can help you to use social media to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 8th, 2018|Social Media|Comments Off on The Top 3 Reasons Social Media Must Not Be Ignored

Is Your Website Ready For Mobile First Indexing?

If your website has been designed by Footprint, the good news is that it will be. However, if the necessary steps have not been taken to optimise your website for use via mobile devices, you may notice a significant change in the visibility of your website via mobile searches.

Mobile optimisation of your website was already important for the following reasons:

  • The balance has tipped with more people using mobile devices to search the internet
  • Mobile phone optimisation is crucial for targeting local areas
  • Your website will become more user-friendly if it is mobile optimised

With Google’s recent announcement, this has become even more important.

Mobile First Indexing Is Happening!

Google have announced that “after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.

To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.

We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.”

Basically, this means that if your website does not display to optimum levels via mobile and smart devices, you are very unlikely to rank as highly via search results as you do via desktop results. With more people now using mobile devices for their online browsing, this is something that you want to avoid at all costs.

An image of someone using their mobile phone to browse the internet

Google is quoted with the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”

For more on this please visit the following link – http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

What Does Mobile Optimised Actually Mean?

The mobile optimisation of a website means that your standard ‘desktop’ website will be converted into a specific user-friendly format. These can easilyMobile Optimised be read on any smart mobile device.

This conversion will ensure that all of the hard work is done for the user, ensuring they get the best possible experience when visiting your website.

The need for ‘zooming’ in order to read the content will be eliminated and the navigation will become far easier, therefore minimising the risk of hitting the wrong link.

How Can We Help?

The need to design websites which display to their optimum abilities has never been greater. This is an aspect of web design in which we possess great experience.

To achieve the best possible results, creating a responsive web design will ensure that your website is optimised for display on all platforms. These designs ensure that as well as your normal ‘desktop’ version, in an addition you will receive a ‘mobile’ version. This is where the term ‘responsive’ comes in.

Due to the way in which the designs are created the browser will be able to identify the type of device being used to view the website and will display the correct version accordingly.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | October 1st, 2018|Mobile|Comments Off on Is Your Website Ready For Mobile First Indexing?

Viva la Revolution

Is your business benefiting from the Social Media revolution? Such is the influence of Social Media channels such as Facebook, Twitter and Instagram, communicating with new and existing customers has never been easier.

72 percent of small businesses find that going social boosts website traffic*

Whether you are hoping to engagement with customers, establish and ultimately enhance your brand, increase traffic to your website, create a buzz about your products/services or simply increase sales conversions, social media can help.

What Is Social Media Marketing?

Social Media marketing is a highly effective marketing tool which allows almost unlimited levels of communication. When used correctly, there is very little Social Media cannot be used to help you to achieve.

Content creation, strategic promotions, relevant graphic design and image sourcing, Facebook pay per click, and much more are all options for getting your brand not just out there and heard but even more importantly, understood as well.

Powerful Marketing Medium

Data from the VisionCritical study shows that 25% Facebook and 34% of Twitter users reported buying tech tools or electronic devices after seeing recommendations or shares via these specific social networks. With power like this question moves from asking whether you can afford to try social media marketing to can you afford not to?

The Social Media Marketing packages available from Footprint Web Design offer a number of benefits to small businesses including:

  • Increasing Web Traffic
  • Enhancing Your Brand
  • Boosting SEO Efforts 

Who Are We?

We are a team of skilled, knowledgeable and enthusiastic SEO experts who offer a combined level of experiences and expertise enabling us to deliver truly original and powerful work to our clients.

We work towards results: we find out what it is you want to achieve and work to create an advertising campaign, a website, a social media strategy, or all of those things combined in a way that will be truly effective.

How Can We Help?

Our expert guidance regarding all aspects of Social Media marketing will allow you to utilise the very latest technology to capture and engage your target audience.

Whilst there can be no denying the potential of Social Media marketing, we understand that trying to fit another task into your already busy day is more than likely going to be a step too far.

What we at Footprint Web Design do is help release the pressure by relieving you of the burden of this task whilst offering consistent expert advice and guidance throughout your campaign.

Regardless of whether you would like an on-going service or a one off boost to get you going we will fully assess your business, understand your goals, and put together a strategy that will make it all happen. 

If you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 26th, 2018|Uncategorized|Comments Off on Viva la Revolution

Making The Most of Your Blog – 3 Top Tips

Your onsite blog can play a key role in drawing customers to your website. However, it is an unfortunate fact that many blogs are not correctly optimised for use and are therefore unlikely to fulfil their potential.

Key Blogging Benefits

Don’t underestimate just how powerful a tool your blog can be. Some of the benefits include:

  • Creating brand awareness
  • Demonstrating industry expertise
  • Engaging your potential customer base
  • Generating leads.
  • + many more

The good news though is that implementing just a few ideas can make all the difference in regards to usability and below we have highlighted 3 tips to help you along the way.

How Engaging Is Your Blog?

No. 1 – Choosing The Right Category

Categories are a key component of any blog. Along with ensuring identifying and accessing archived content becoming much easier, the use of categories for your content also helps to classify and silo your content into topically themed pages.

Please Note – It is important to ensure that you limit the number of categories your blog utilises. It can be all too easy to misuse categories, with a common mistake being the creation of a new category for each post that is added. For any small to medium sized blogs, somewhere from 10 to 15 categories are likely to be all that is needed.

No. 2 – Choosing ‘Catchy’ Titles

The vast majority of bloggers are well versed in the importance of targeting relevant keywords in their efforts to get their blog noticed. Whilst including keywords and keyword variations in your copy is good practice, don’t stop there! Varying the title of the blog post and the title tag element is another crucial step in helping to enhance the effectiveness of your blog.

Failure to do this will not negatively impact SEO but by taking the steps needed to vary your article title and title tag and working in alternative keywords, your content will be able to work even harder for you.

Top Tip – The more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but our personal favourite is the free – WordPress SEO Plugin

No. 3 – Make It Easier To Share

The additional of social sharing buttons is a proven prompt for people to share content resulting in the improved distribution of your content via social channels. This can also help to expose your content to new audiences.

From an effectiveness perspective, the more people that share your content, the greater the chances of getting mentions and all important back links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

Shareaholic is our favourite social sharing plugin for WordPress and can be easily installed.

Social Media

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 18th, 2018|Blogging|Comments Off on Making The Most of Your Blog – 3 Top Tips
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