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So far Ant Parker has created 384 blog entries.

How Much Attention Do You Pay To Online Reviews?

Do you pay more attention to online reviews than you used to? If you are, you are far from alone.

A 2017 survey highlighted the fact that ‘84 Percent of People Trust Online Reviews As Much As Friends‘. With numbers like these, the importance of reviews cannot be overlooked.

Reviews

How Many Types of Reviews Are Available?

The addition of genuine customer reviews to your website can result in increased trust in your business. This can in turn result in higher conversion rates.

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Which Benefits Are Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

How Can You Get Reviews?

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

Further Information

Footprint specialise in all aspects of online marketing. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 8th, 2018|Reviews|Comments Off on How Much Attention Do You Pay To Online Reviews?

The Importance Of HTTPS Has Just Increased

It was reported several months ago that 30% of page-1 Google results in Moz’s 10,000-keyword tracking set were secure (HTTPS) as opposed to standard HTTP. However, as of just a few short weeks ago, this number had increased to 50%

Whilst there are no indications of a big jump, (perhaps highlighting that this is not linked to a major algorithm update, there can be no escaping the fact that these changes are significant.

What Does The Future Hold?

A crystal ball would certainly be handy on occasion but even following a low scale projection, estimates suggest that HTTPS could hit about 65% of page-1 results by the end of 2017. As with all projects, this is just an educated guess but as the image below taken from Moz suggests, the chances are strong.

HTTPS

What Should You Do About Your Website?

It’s very easy to get lost in the quest for SERPS but even if you are not too concerned about your Google rankings, it may still be worth taking a closer look at whether HTTPS may be beneficial for your website.

Whilst Google are currently denying that sites will be rewarded or penalised accordingly for using or not using HTTPS, browser updates such as Chrome warning visitors about non-secure pages can be very off putting to visitors and potential customers.

For any new website we would recommend seriously utilising secure protocols from the outset. The required security certificates are relatively inexpensive and any associated risks are low.

For existing sites though, the choices are tougher. All site wide changes carry an element of risk and therefore this decision should not be taken lightly. If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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To read more about this Moz story, please click here.

By | August 1st, 2018|Security|Comments Off on The Importance Of HTTPS Has Just Increased

The Top 4 Reason Why Your Website Must Be Responsive

We guess that you have heard the phrase ‘responsive web design’ before. Even if not, we’re pretty certain that you will have either visited a website using your mobile phone or smart device and if you have, there is a strong chance that the website you visited was responsive, if not, you would certainly have known about it!

Utilising a responsive web design seamlessly re-scales, resizes and re-flows to adapt your images and content so they display perfectly on any device. A responsive website will automatically adjust itself so it’s in perfect proportion to be engaging and usable no matter the device your site is being viewed on.

There are several reasons why responsive web design is a crucial technique that will have a huge impact on your web strategy and below we have identified 4 of the most important.

No. 1 – Consistent Branding

A responsive website is inherently designed to look pretty much the same on all devices. Your site’s images and content simply scale down or shift around to make the look and elements look essentially the same. The last thing you want is for your customers on smaller devices to feel less appreciated as compared to their desktop counterparts. With responsive web design, you can always maintain a consistent brand across multiple platforms.

No. 2 – Mobile Usage is On the Rise

Online shopping is all the rage as it is much easier than driving all the way to your local shop. People are even opting to shop on their phones while they’re watching TV on their favourite couch. Currently, more than 60 % of all website traffic is from mobile devices. And every other day, mobile usage is growing exponentially, so an increasing number of prospects will continue to view your site from a mobile device. By focusing on a site that’s more responsive on multiple platforms; you’ll see a great return on investment from your website. In the long run, a responsive design translates leads, which are increasingly coming from mobile devices, into actual sales.

No. 3 – Improved SEO Rankings On Mobile Search Results

Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organize content from a single company site than from two or more sites.  A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.

No. 4 – Longer Site Visits

Today’s consumer is well informed and empowered. He/she will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smartphones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.

 

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 15th, 2018|Mobile|Comments Off on The Top 4 Reason Why Your Website Must Be Responsive

Don’t Miss Out On Sales Because Your Website Is Too Slow

With the implementation of Google’s ‘Mobile First Indexing’ the loading speed of your website does now impact the rankings on mobile search results*.

Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??

Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.

Not only does this mean you may potentially be losing conversions from actual visitors to your site, you may even be losing on potential future custom from their friends and colleagues as well. The end result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.

Maximising Your Loading Speed

It is important to note though that the speed at which your site is ready to be used is not purely down to the actually loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.

At Footprint Web Design, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.

By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.

  • Correct implementation of Javascript and CSS
  • Image optimisation
  • Cache optimisation

Contact Us

If you would like to know how we can help to improve the loading speed of your website, please contact the Footprint Web Design team today on Tel. No. 01883 372488 and we will be happy to help you.

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By | July 8th, 2018|Uncategorized|Comments Off on Don’t Miss Out On Sales Because Your Website Is Too Slow

Browsing ‘On The Move’ – Make Sure Your Website Is Mobile

If your website is not mobile optimised (aka responsive), your business is about to be left behind. With websites optimised for mobile use becoming more important than ever before (check out the following link for Google’s recent updates).

If you have any doubt whatsoever, please check out the help back up this argument, we have identified 5 reasons why your website must be ‘mobile’.

1. Increase Your Conversion Rates!

Up to 78% of mobile searches relating to products and services available from local businesses are likely result in a purchase.
One Size Fits All: How Responsive Web Design Helps Get You More Conversions

2. Keeping Up With Changing Browsing Habits

Recent figures highlight the fact that as many as 80% of all online adults are now in possession or have easy access to a smartphone/tablet.

Source = GlobalWebIndex’s 2015 Q3 report on trends for smartphones, tablets, smart TVs and wearables.

3. Make The Most of Local Exposure

Up to 40% of all mobile users search at least once per month for services/products from a business based in their local area.

Source = BrightLocal Mobile Consumer Survey 2015

4. Increased Visibility

Whilst all local businesses are generating increasing numbers of searches, some markets are more popular than others. However restaurant / cafes (58%), general shops (32%) & doctor / dentists (27%) are the most popular.

Source = BrightLocal Consumer Mobile Survey 2015

5. Maximise User Experience

Up to 61% of customers are more likely to contact a local business if their website is user friendly and optimised for mobile use.

Source = BrightLocal Mobile Consumer Survey 2015

 

Contact Us

If you would like any further information regarding the importance of mobile optimised websites and how they can benefit your business, Footprint Web Design have been at the forefront of web design and Social Media development for over 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | July 1st, 2018|Uncategorized|Comments Off on Browsing ‘On The Move’ – Make Sure Your Website Is Mobile
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