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So far Ant Parker has created 358 blog entries.

Has Your GMB Listing Recently Been Suspended?

As we highlighted in a recent blog, there have been a number of updates to the GMB dashboard, including the option to claim a new short profile name for your listing. The transition to this new updated dashboard has not been without teething problems though and a large number of profiles were suspended (through no fault of their own).

There are a lot of rumours and suspicions that the Google My Business suspensions were due to the release of the new short-names feature but there is no official confirmation that this is anything more than a coincidence. As further evidence, there were actually many reports of suspensions well before the launch of the short-names release.

A little digging has highlighted the fact that the suspension issues spiked around June 12th and have only escalated from there there. The release of short-names was around June 20th. And Google admitted in late June the Google My Business team is facing a severe backlog in dealing with enquiries.

Google Analytics

“Update: Google My Business support delays

28 June 2019

Our support team is currently experiencing an unusually high volume of requests. We’re working as quickly as possible to address these issues.

If you want to request reinstatement for a suspended listing, please complete the reinstatement request form and we’ll get back to you as soon as we can. Current waiting times are 2–3 weeks, and longer in certain cases.

Thank you for your patience as we work through this backlog. Resolving these waiting times is a top priority for us.

Please refrain from filing multiple requests or contacting us via multiple support channels as it may only cause further delays.”

Have your had any problems?

Have you experienced any problems with your listing? Have reviews been disappearing? Has your listing disappeared completely? Let us know.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 13th, 2019|Uncategorized|Comments Off on Has Your GMB Listing Recently Been Suspended?

It’s Time To Start Loading Up GMB With Images!

We live in an age where sharing images is common place. For business already utilising platforms including Instagram, TripAdvisor and Yelp it is difficult to overestimate just how important quality images can be. Even now though, things have just been taken up a notch.

As the saying goes ‘a picture is worth a thousand words’ and the ability to visually represent your business in terms of products and services offers the chance to give potential customers a valuable insight into what they will be getting for their money before they even make contact with you.

With the recently revamped Google My Business dashboard offering greater prominence to images, it is clearly more important than ever to do all that you can to ensure that your business looks its best at all times.

Google Maps

To help back up this theory, a recent study makes for some interesting reading.

How important are Google My Business photos to local search performance?

As part of a recent Google My Business Insights Study, the insights of almost 50,000 businesses in 36 industries across 4 countries were studies to see if any common data streams could be found and the one below stands out from the crowd – Businesses which upload more photos to their GMB listings receive more clicks, calls and direction requests than businesses that don’t.

By ensuring that you continue to upload quality images on a regular basis along with following the tops below, you can take large strides towards ensuring the maximum levels of visibility for your business:

  1. Choosing The Correct Categories: Google provides an extensive list of categories from which you can choose. Simply choose the most relevant option from the available choices as your primary category and then choose as many as you can that relate to your products/services.
  2. Use GMB As A Social Media Channel: You can make your listing more attractive by adding posts, videos, images etc which can be posted through the GMB dashboard. Turning GMB into a Social Media channel, the most recent posts will be added to the bottom of your GMB listing during search results and images may also appear in Google Image search results.
  3. Encourage As Many Reviews As Possible: It is not possible to overemphasise the importance of reviews. Simply ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the greater confidence new customers will have that your services are reputable.

Further Information

If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | August 7th, 2019|Google|Comments Off on It’s Time To Start Loading Up GMB With Images!

Are You Ready For Voice Searches?

It’s almost impossible to miss the fact that more and more devices allow you to literally ask them questions. If you have ever asked Siri for the next showing of an upcoming film or asked any other device to answer a question for you, you have already taken your first steps into ‘voice searching’.

The stats below are quite the eye-opener.

Here are some voice search stats*:

  • Nearly 40 million Americans now own a smart speaker
  • By 2020, 30 percent of web browsing will be screenless
  • 50 percent of all searches will be voice searches by 2020
  • Everyday household items are the most common voice search-based purchases
  • 20 percent of mobile queries are voice search, says Google
  • Most smart-speaker owners conduct local voice searches
  • Google’s AI learned how to be more conversational by consuming 2,865 romance novels

A voice control image

A Growing Market

Clearly, the manufacturers of smartphones have been aware of the power of voice searches for some time. However, the addition of a huge variety of voice-activated personal devices to the UK market has resulted in a real explosion in the need for optimisation for voice search results.

Even if you are still wondering how this may affect you, check out the list below and see how many of these devices you are aware of being used either personally or by your customers.

  • iPhone (Siri)
  • Android Smart Phones
  • Tablets (iPads and Android)
  • Microsoft Cortana
  • Amazon Echo/Alexa
  • + Many more

Due to the variety of different devices utilising voice searching as part of their key methods of delivering results, you can be sure that each device will put its own unique spin on the results they provide.

For example – Asking a Google-powered device where the nearest Chinese restaurant is will see them taking Answer Boxes into consideration when giving voice search results. However, asking Alexa where the nearest Italian restaurant is, will very likely provide you with search results based upon postcodes.

Unlike typical SEO for a website which focuses on the search keyword phrases which are known to be typed into a computer, voice search is different.

Far more likely to take on a tone that is conversational and natural, we have a few tips to help you get a head start with your voice search results.

  • Add more Q&A pages to your site
  • Long tail keywords have never been more important
  • The same can be said for page an article headings
  • Locally based content can be key
  • Cut to the chase – answering questions that your customers may ask should always take prominence on your page
  • Don’t forget that voice search is also typically mobile and often locally focused

Further Information

If you’d like to speak to us regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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* 8 Voice Search Stats in 2019 And Why They Matter

By | July 25th, 2019|Google|Comments Off on Are You Ready For Voice Searches?

How To Create a YouTube Channel For Your Business

With or without a Google Account, you have the ability you can watch as many videos as you wish. However, as with many platforms, you are very much on the outside looking in without an account.

Creating your own Google Account will allow you to view videos and subscribe to channels. However, without a YouTube channel, you have no public presence on YouTube and it is this that can be key for businesses.

Even if you have a Google Account, you need to create a YouTube channel to upload videos, comment or make playlists. You can use a computer or the YouTube mobile site to create a new channel.

How To Create a Personal YouTube Channel

The instructions below will allow you to create a new YouTube channel which can be managed via your Google Account.

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Try any action that requires a channel, such as uploading a video, posting a comment or creating a playlist.
  3. If you don’t yet have a channel, you’ll see a prompt to create a channel.
  4. Check the details (with your Google Account name and photo) and confirm to create your new channel.

How To Create a Channel With A Business or Alternative Name

Please follow the instructions below to create a channel that can have multiple managers or owners.

You can use a Brand Account to create a channel that has a different name but that’s still managed from your Google Account.

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Go to your channel list.
  3. Choose to create a new channel or use an existing Brand Account:
    • Create a new channel by clicking Create a new channel.
    • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one – you’ll just be switched over to that channel if you select the Brand Account from the list.
  4. Fill out the details to name your new channel and verify your account. Then, click Done. This creates a new Brand Account.
  5. To add a channel manager, follow the instructions to change channel owners and managers.

How To Link YouTube To a Google + Brand Account

If you want to use a name or photo on YouTube that’s different from what you have for your Google Account, connect your channel to a Brand Account. You can do this to support your business or brand identity on YouTube without showing a connection with your personal Google Account.

  • Your Google Account is an owner/manager of the Brand Account connected with the YouTube channel. This lets you access the YouTube channel from your Google Account.
  • There’s no public association between your Google Account and the Brand Account, so viewers won’t see your name or email address (unless you publicly link them yourself).
  • You can manage multiple channels from one Google Account. This helps if you have more than one YouTube channel.
  • You can add other managers and owners to your Brand Account. You and any teammates or collaborators can manage the channel without having to share passwords.

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Further Information

If you’d like to speak to us regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 18th, 2019|YouTube|Comments Off on How To Create a YouTube Channel For Your Business

Why Are Products & Services Following Me Around The Internet???

Have you found that a product or service that you have looked at on the internet previously seems to be following you around the internet? For example, a shirt that you have been thinking of buying keeps appearing on another site, or a holiday that you have just been looking at keeps popping up on Facebook?

Thanks to an ingenious bit of technology both Google and Facebook offer the ideal way to keep your products and services in the minds of people who have visited your website. This is known as remarketing.

How Does Remarketing Work?

Facebook offers the ideal way to automatically show the right products/services to people who have already expressed interest on your website, in your app or elsewhere on the Internet. This process has been designed to continue working for you for as long as you want – finding the correct people for each product and always using up-to-date pricing and availability.

Introducing The Facebook Pixel

The Facebook pixel (and Google Analytics) is the crucial bit of coding that will allow you to reach your customers and contacts on Facebook.
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website.
You can use the pixel to:

  • Make sure that your ads are shown to the right people. Find new customers or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
  • Measure the results of your ads. Better understand the impact of your ads by measuring what happened as a direct result.

Once you’ve set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or “events”, which you can view on your Facebook pixel page in Events Manager.

From there, you’ll be able to see the actions that your customers take and have options to reach those customers again through future Facebook ads.

Online Shopping

Further Information

If you’d like to speak to us regarding remarketing, give us a call on 01883 372488 today and we’ll be happy to talk you through your options.

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By | July 11th, 2019|Social Media|Comments Off on Why Are Products & Services Following Me Around The Internet???
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