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Making The Most From Your Google Maps Business Listing

Your business listing on Google Maps offers a highly effective method of making the important details about your business visible and searchable on the internet. You don’t even need to have a website in order to make the most of it. If you are a small business owner, you really cannot afford to overlook this excellent form of free advertising.Whilst big businesses may be able to call on a

very large marketing budget, the great news for smaller businesses is that Google maps listings offer the perfect method of promoting your business in your local area and unlike Google Adwords, the service is free to use.

Understanding How It Works

To access Google Maps, please visit the following link – https://www.google.co.uk/maps

Google Places (often referred to as Google + Business now) is a service which allows you to create a dedicated listing which will be displayed on Google Maps.

Business owners, who are listed with Google, can use their Google Places account to manage the information that they would like to display regarding their business.

Please Note – Considering the fact that Google usually blends the Google Places’ page and Maps along with the organic results for location specific searches, listing yourself in Google Places can be an excellent way to create brand awareness.

3 Step Guide To Getting Listed

Getting your business listed on Google My Business simply could not be easier and by following our 3 step guide you can be live in just a few weeks.

  • Step 1 – The first step is register with Google and then add all of the relevant business information including your business address, Tel. No., E-Mail address, opening hours, images etc.
  • Step 2 – Once you have completed your listing, the next step is to verify your account. This is done via a postcard which will be sent to your business address (it normally arrives in 2 to 3 weeks).
  • Step 3 – Once the verification postcard arrives, you can take the final step, simply log in to your account, add the code and your listing will go live within a few hours.

Perhaps one of the best parts of creating this account is the fact that Google do not charge you to use it!

Making The Most From Your Google Maps Listing

Now we have explained how the listings can be set-up, we want to help you make the most of your listing once it goes live.

  • Choose Your Categories Wisely – Google provides a choice of categories to which you can add your listing and you are not limited to one. Simply type the first few letters of your services into the category box and select the most appropriate results which are provided.
  • Add Images– You can make your listing more attractive by adding a number of photos/images to your account. You can add a logo and background image to your homepage and up to 10 images in the listing itself.
  • More Than One Location? – If your business is based in more than one place (perhaps you have more than one branch?), make sure that each branch has a separate Google Places page with the location’s address and phone number.
  • Encourage Reviews– We cannot over emphassze the importance of this tip – ask your customers to review and rate on your listing. Online reviews play a crucial role in helping to separate competing businesses and the chances are, the more positive reviews on your account, the higher your listing may rank and the more likely undecided customers may be to opt for your products and services.

Contact Us

If you have any further questions about the importance of Google Maps listings for small businesses and how they can be used to help you, please don’t hesitate to get in touch with us on Tel. No. 01883 372488.

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By | June 25th, 2018|Uncategorized|Comments Off on Making The Most From Your Google Maps Business Listing

Are You Prepared For GDPR?

The upcoming GDPR (General Data Protection Regulation) will see the introduction of a new set of regulations relating to the storage and usage of personal data that organisations within the EU must adhere to. The deadline for compliance with GDPR is 25 May 2018.

Are You Prepared For GDPR?

Should You Be Concerned??

There can be little doubt that when you first start reading about GDPR, it can seem overwhelming. However, in reality, GDPR can be viewed as an extension of the existing Data Protection act which has been around for two decades and if you are already in compliance with these, you are well on the way to compliance with GDPR already.

What Are The Main Changes?

GDPR is being implemented to regulate the way that companies obtain, store and process personal data. If you believe that this will affect you in any way, we’ll look below at some of the key areas that you need to address.

No. 1 – Understanding Your Requirements

The key 1st step towards achieving GDPR compliance is gaining an understanding of how the new regulations will impact your business. Only by learning which processes your organisation must put in place will you be able to understand the areas it will impact. Taking the required steps to ensure that all employees who collect and process personal information know about the GDPR and how it might affect their work is essential.

No. 2 – Taking Responsibility

Having someone in place who will be able to lead data protection regulations within your business is important. They will be able to oversee how your data is handled to work towards GDPR compliance as you move forward.

Please Note – There is no reason to employ someone from outside of your organisation to do this job.

No. 3 – Putting The New Processes In Place

It is very likely that you will find new processes will need to be put in place to ensure compliance and below we have identified some of the key areas to focus.

  • Current Data Audit: You must work through everything to see how you currently collect and process data to ensure that it complies with GDPR regulations. If not, you must take steps to correct this. (you may find some issues arise around whether the correct consent has been obtained to collect or use data)
  • Making The Required Corrections: If you have not obtained the required consent to use or retain data, you must take steps to do so.
  • Future-proofing Your Process: It is important to ensure that you identify an accurate and compliant way to collect and use data covered by GDPR.
  • Ensure Transparency: It is important to ensure that you have everything documented so that should you receive any queries regarding the data you have stored (either from an individual or during an official audit), you can provide all of the relevant information.

Some Official Advice On GDPR Preparation

The good news is that Information Commissioner’s Office, who will be regulating the GDPR in the UK, have produced a variety of documents designed to provide insight and information regarding all aspects of GDPR implementation.

To help guide you through the mountain of information, we have highlighted 3 of the documents that we believe help to shed some light on the key areas.

 

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By | April 18th, 2018|Uncategorized|Comments Off on Are You Prepared For GDPR?

The Number One Way To Build Trust About Your Website & Your Business

Finding a way to ensure that genuine customer reviews are left about your business on reputable 3rd party websites has never been more important. Relating to both your reputation and your Google rankings, customer reviews are now the ‘go to’ areas for new customers looking for information before making a purchase.

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Don’t Underestimate The Benefits Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

What Should You Do If Someone Leaves You a Bad Review?

Contact Us

If you would like to speak to someone about gaining more reviews for your business, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | April 18th, 2018|Uncategorized|Comments Off on The Number One Way To Build Trust About Your Website & Your Business

How To Set Up a Pinterest Account?

If you love the visual side of Social Media, Pinterest could be just for you. Offering the perfect platform to discover new ideas and find inspiration to do the things they love, Pinterest has never been more popular and is showing no signs of slowing down.

If you would like Footprint Web Design to create a Pinterest account for you today, give us a call on Tel. No. 01883 372 488.

How Does Pinterest Work?

Pins are ideas that help you get creative or try something new, whether you’re planning a new holiday or collecting home improvement tips.

Pins are saved to boards, keeping your ideas organised and easy to find. Follow other people or boards that are saving ideas you’re interested in, so you can do even more of what you love.

Easy Organisation

  • Boards – Save Pins to boards to easily organise your ideas. The Pins you save live in the boards you create. Name your boards whatever you want and arrange them in any order you like. Oh! Did we mention that you can add other people to your boards? Friends who save Pins together, stay together!
  • Board Sections – Sections are boards within boards and they make your ideas even easier to find and organise. If you have a furniture board imagine creating sections that organise your ideas to different colour, size, or occasion—there are no rules, so get inspired to create!
  • Secret Boards – We won’t tell if you won’t! Secret boards are perfect for planning surprises or collecting gift ideas. Only you (and anyone you add to the secret board) can see the Pins saved.

How To Set Up a Personal Profile

To start, go to Pinterest.co.uk.

You have three choices to sign up — with your Facebook account information, your Twitter account information, or by providing an email address and creating a new Pinterest account.

However you sign up, you’ll want a username. Your Pinterest username must be unique but you can change it later.  If you create a new account rather than using Twitter or Facebook, Pinterest will ask you to confirm your email address.

Next, go to your email inbox and look for the confirmation message that Pinterest will have sent you. It should contain a confirmation link that you must click on to go back to Pinterest.com and finish signing up.

How To Set Up A Business Profile

Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one.

We have two sets of terms—one for people and one for businesses. If you’re using Pinterest for business purposes or as part of how you make a living, you should sign up for a business profile and agree to their Business Terms of Service.

Right now, business and personal profiles have similar features, but business profiles have access to Pinterest Analytics. If you sign up as a business, you will get updates on future products and services we build for businesses as well.

  1. If you have a personal profile, log out of it
  2. Go to Pinterest for Business and click Join as a Business
  3. Fill out details about your business and the person who’ll manage the profile
  4. Read and accept our Business Terms of Service and click Create Account

Contact Us

If you would like any further information regarding Pinterest and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | March 15th, 2018|Uncategorized|Comments Off on How To Set Up a Pinterest Account?

How To Set Up a LinkedIn Account

LinkedIn is one of the world’s most powerful professional networks. With hundreds of millions of members currently, and growing rapidly, they have adopted the mission to provide an easy method of connecting with like-minded professional people.

LinkedIn can help you:

  • Establish your professional profile and control one of the top search results for your name.
  • Build and maintain your professional network.
  • Find and reconnect with colleagues and classmates.
  • Learn about other companies, and gain industry insights.
  • Find other professionals in the same industry using groups.
  • Share your thoughts and insights through LinkedIn’s long-form publishing platform.
  • Tap into the knowledge of your network.
  • Discover new career opportunities by searching for jobs.

How To Set Up a LinkedIn Profile

The good news is that if this platform sounds of some interest to you, the signing up process could not be much easier. Simply follow the

  1. Navigate to the LinkedIn sign up page.
  2. Type your first and last name, email address, and a password you’ll use.
  3. Click Join now.

Please Note – You must use your true name when creating a profile. Company names and pseudonyms are not allowed, as explained in LinkedIn’s User Agreement.

Creating a LinkedIn Company Page

LinkedIn Company Page helps others learn more about your business, brand, products and services, and job opportunities.

Note: You must first create a LinkedIn profile with your real first and last name before you can complete the below steps to create a Company Page.

To create a Company Page:

  1. Click the  Work icon in the top right corner of your LinkedIn homepage.
  2. Click  ‘Create a Company Page’.
  3. Enter your Company Name and choose a URL. All Company Page URLs will structured as linkedin.com/company/[YOUR COMPANY NAME].
    • While the name of your Company Page doesn’t need to be unique, the public URL for your page cannot be the same as one that exists on LinkedIn. LinkedIn members and search engines will use this unique URL to find your page.
    • Please review the Company Page URL requirements below.
  4. Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page.
  5. Click the Create page button.
    • If you don’t have a confirmed email address associated with your LinkedIn account, you’ll be prompted to add and verify your email address.
  6. Click Get started on the welcome screen to begin editing your Company Page.

Your Company Page URL:

  • Must contain at least one non-numeric character.
  • Can be a lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode.
  • Must not include more than one consecutive hyphen (i.e. company–name) and can’t have a hyphen at the beginning or end (i.e. -company-name or company-name-).

Any improper characters will be automatically replaced with a hyphen.

To publish your Company Page you must include a company description (250-2000 characters including spaces) and company website URL. Keep in mind that a preview of your Company Page is not available. When you publish the page, it is live on our website.

Contact Us

If you would like any further information regarding LinkedIn and how it can be perfect to help support your business, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | March 8th, 2018|Uncategorized|Comments Off on How To Set Up a LinkedIn Account
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