There are a variety of ways that blogs can help your website, from offering the perfect way to add fresh content to your website to get in Google’s good books, the addition of a blog to your website is all positive!
However, it is important to note that adding a blog to your website is not enough on its own, you actually have to use it! You don’t need to go crazy, a blog a week should be fine and is enough to ensure that visitors to your website know that your website is regularly updated.
To help you along the way, we have identified 3 steps to help make your blog successful.
Step 1: Put Aside Some Time
This may be the hardest part. We understand that your time is precious and you may want to do other things with your spare time (if you have any!).
Don’t forget though that blogging is a form of marketing that can keep on giving. You don’t need to dedicate 1 day a week to writing a blog, anywhere from 30 mins to an hour should be enough to write a quality blog.
Step 2: Choosing The Right Subjects
Whilst this may seem tricky, many effective blogs are written about fairly basic subjects. For example, if you are a plumber, do you know of any ways your customers could save a bit of money during the expensive winter heating months? If so, why not write a blog about it?
Do you have a new product or service you would like to promote? Have you seen a recent story in the press that you would like to tie in? Anything from 300 to 500 words will be absolutely fine and you will be amazed how quickly this can come together once you start typing away.
Pick a catchy title ‘5 ways to save money this summer’ for example and start typing!
Top Tip – If the creative juices are flowing and you have 2 or 3 good ideas, keep a note and put them aside for another day.
Step 3: Leave it to us!
If you find steps 1 and 2 a little bit too time-consuming, why not leave it to us!? We love creating fresh and interesting content for our clients and would be more than happy to create something special for you!
If you’d like to speak to us regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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