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Monthly Archives: July 2015

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Could Facebook’s New In-App Search Be a Problem For Google?

Until recently, there can be little doubt that mobile link sharing consisted of a clumsy combination of app switching along with copy & pasting.

However, in an effort to enable more people to easily post links, Facebook is testing an in-app keyword search engine that lets you find websites and articles to add to your status updates.

Alongside buttons to add photos or locations, a number of iOS users have been provided with an “Add a Link” option.

All they had to do was type in a query, and Facebook will show a list of matching links which you may wish to share, allowing you to preview what’s on Facebookthose sites, and let you tap one to add it to your status with a caption or share statement.

The results seem to be sorted by what users are most likely to share, highlighting recently published sites that have been posted by lots of people.

A Small but Important Change

Whilst some Facebook users noticed a seemingly small change to their iOS app, this ‘small’ change could be a game changer for Facebook.

While updating their statuses, in addition to options for adding an image, tagging a friend, picking just the right sticker, or sharing their locations, they saw a new icon.

“We’re piloting a new way to add a link that’s been shared on Facebook to your posts and comments,” a Facebook spokesperson confirmed to WIRED.browser-773215_1280 Simply put: This is Facebook’s in-app, in-house search engine. And it’s a potential nightmare for Google.

For more on this story, please visit – http://www.wired.com/2015/05/facebook-add-a-link-search/

Creating a Captive Audience

Whilst in the big scheme of things, the current process for sharing a link may not seem to be too bad, for Facebook this is considered to be a real problem due to the fact that much of that time is spent outside of Facebook itself. In most cases, in fact, it’s spent with Google.

It’s not very hard to see why this is a problem for Facebook. The social network would rather you not spend time anywhere else at all, except possibly on Messenger, which is still Facebook, and therefore no problem.

Losing who knows how many engaged minutes to Google, a competitor for the mobile ad revenue on which Facebook has hinged its future, presents an even more significant frustration, especially when those users are presumably just heading right back to Facebook eventually anyway. It’s throwing money away, like running the world’s most popular bar but sending people next door if they want to order an IPA.

For more information on this story, please visit – http://techcrunch.com/2015/05/09/share-without-leaving/

If you would like any more information, please contact the Footprint Web Design Surrey team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

 

By | July 17th, 2015|Social Media|Comments Off on Could Facebook’s New In-App Search Be a Problem For Google?

2 SEO Tactics To Avoid

With so many SEO companies out there promising the world, how can you know who you can trust and who should be give a wide berth?

Taking a look at some of the services on offer, provide an excellent and accurate insight into whether your SEO providers are likely to try and cut any corners or try to follow the ‘white-hat’ SEO path.

Below we take a look at 2 of the outdated SEO methods which you should seek to avoid.

Tactic No. 1 – Attempting to Use Press Releases to Improve Rankings

Google stated all the way back in 2012 that links from press releases will not help SEO rankings so there is no point in using these as part of an SEO seo-793030_1280campaign.

Factoring Press Releases into an SEO campaign is an old fashioned and outdated method of trying to obtain links back to your website.

The thought process behind this concept is to create a PR containing hypertext links back to your website. You would then use the services or a press release distribution company who would batch release your PR in the home that it would be syndicated by other news outlets who will then keep your contact fully intact (including your back link).

This is not to say sending out a PR will not benefit your business but it is important to understand the limits of those benefits.

Your content may well reach the eyes of bloggers, reporters and others, and if this is your goal it may succeed. However, Google says that they will not benefit your rankings and therefore they are ineffective as an SEO technique.

Tactic No. 2 – Submitting Guest Blogs To Irrelevant Websites

The concept of submitting guest articles to be posted on other random websites is now outdated and can even be harmful for your website.

As with many aspects of SEO, this concept is something that started out working well but begun to be abused and is now therefore considered to be seo-758264_1280black-hat.

Whilst submitting guest blogs can still have some positive impact, it is absolutely essential that your content is only posted on sites which are high quality, and relevant to your business.

For guest posts to have any chance of benefiting your website, you must ensure that your content is not over-optimised (i.e. too many links/poor anchor text either in your post or your author bio), and you must take steps to ensure that you include links to a variety of authoritative and well-respected sources.

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | July 10th, 2015|SEO|Comments Off on 2 SEO Tactics To Avoid

5 Fundamental Aspects of SEO Which Must Not Be Ignored

In an effort to forge ahead of their competitors, many SEO ‘experts’ throughout the world seek to offer a range of weird and wonderful techniques designed to guarantee the top rankings.

Whilst some experimentation is a must for a successful online marketing campaign, many of these services are offered at the expense of some of the absolute fundamental aspects of SEO and this can never be the case.

Below we have identified 5 of the most important SEO boxes which must be ticked during any Search Engine Optimisation campaign.

Box No. 1 – Mobile Optimisation

After Google’s recent “Mobilegeddon” update, the importance of ensuring that your website is optimised for viewing via a mobile device is now more5 Fundamental Aspects of SEO Which Must Not Be Ignored important than ever.

All of the websites designed by the Footprint Web Design team are fully responsive, which means that they can be viewed consistently no matter what type of device is being used to access it.

Without some level of specialist mobile optimisation, your website may be consigned to the also-rans in the mobile search results.

Please Note – Beyond enhancing search results, a well optimised website will also load quicker. The speed a website loads is a key ranking factor with Google and the quicker a site loads, the better the experience for the user.

Mobile optimisation has become more important than ever with the release of figures indicating more online searches are made using a mobile device as opposed to a desktop/laptop.

For more on this story, please visit – http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369

SEO Box No. 2 – Site Navigation

Effective website navigation is a must if you want to find yourself in Google’s good graces.ux-787980_1280

Whether the navigation helps web users’ access information, services or products, your website navigation must be optimised so that it is easy for users to find their required destination on your website.

When developing a website, we ensure that wherever possible, we use a helpful navigation bar along with interlinking content to ensure that no individual web page is ever more than a click or 2 away. This helps us to ensure that your web visitors are ideally positioned to arrive at their required destination as quickly and easily as possible.

SEO Box No. 3 – Fill Your Website With Informative Content

It is absolutely essential that each page on your website contains a significant amount of descriptive, accurate content.tablet-690032_1280

Typically, the content on your ‘Home page’ should be created to ensure that any visitor can easily understand exactly what your business offers (i.e services /products etc). Whereas the ‘About’ page, is the ideal place to list important facts about your company.

You should also ensure that each page of your website contacts your NAP (Name, Address and Phone Number). The footer of each page offers the ideal location for this information.

SEO Box No. 4 – Regular Addition of Fresh Content

Engaging with your visitors can be one of the most important ways to convert web visitors into paying customers. The addition of a blog to your website offers the perfect method of adding fresh and tailored content to your website on a regular basis.

Ideally speaking, regardless of your market sector, you should look to add at least one new article per week, although more will be great!

You should aim for any new content to be original, informative, and useful for the audience which you are targeting. Without that ongoing fresh content, your website will run the risk of falling behind forward thinking competitors.

SEO Box No 5 – Make Your Presence Felt on Social Media

Don’t be shy about using Social Media accounts to promote your business. They are easy and free to use and should be used regularly.finger-769300_1280

Creating Facebook, Twitter, Linked In and Google + accounts (to name just a few) offer a number of very popular channels which you can use to both promote your products and services. They also offer the ideal way to open lines of communication with prospective customers.

By using these channels, you will be able to build a network of contacts, connections, whilst tapping into a real online community. All the while providing your followers with new content, relevant company updates, and of course exclusive offers.

Please Note – The more established your social presence, the higher esteem will be in the eyes of Google.

If you would like any more information, please contact the Footprint team on Tel. No. 01883 372488 and we will be happy to answer any of your questions.

By | July 3rd, 2015|SEO|Comments Off on 5 Fundamental Aspects of SEO Which Must Not Be Ignored
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