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Top Tips For Generating Online Reviews

It is no longer possible to overstate the importance of online reviews for a business. More than ever, customers are taking the time to post their views (both good and bad!) and these rants and reviews have the potential to make or break your business.

With a recent survey claiming that 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews taking the time to find new ways to connect with potential customers can make significant difference to your business’ bottom line.

However, this does not mean that you have to constantly glue yourself to your computer! By putting in plan some proven tips and tricks to boost your online reputation you can take big steps towards generating some of the positive reviews that you need.

Below we have identified some of the best ways to create good will with your customers:

Tip No. 1 – Take a Close Look at Your Review Capabilities

There is simply no excuse for not taking advantage of the FREE listings which are available to you. Social Networking sites such as Facebook, Twitter and Google + offer the ideal way to open up Understanding the Importance of SEOlines of communication with customers, whilst online directories such as 118.com, Yell.com, FreeIndex and Scoot offer a great way to obtain a free listing which will allow customers to leave reviews.

Once a profile is created, you can update settings to ensure that when new reviews are posted. Monitoring existing reviews and customer feedback is also a good way to see how staff is doing across many or a few business locations.

Tip No. 2 – Pay Attention!!

Whilst there may be a very strong temptation to ignore any positive reviews, it is crucial that you respond to all reviews, regardless of whether they are complimentary or not as this can make an excellent impression on all future prospects reading reviews.

Furthermore, the addition of negative reviews to a listing is likely to stay visible for years, therefore it is important to deal with any issues quickly and provide resolution for the customer. As long as the majority of reviews aren’t negative, people will value the business’ professional approach and responsiveness.

Tip No. 3 – Make the Most of Your Reviews

Take advantage of any positive reviews by them on your website and/or Facebook page.

A great example of this would be Surrey Driving Force. Driving schools operate in a highly competitive market and therefore finding ways to stand out from the crowd greatly increase your chances of new customers opting for you over your competitors. As such, SDF choose to promote all of the online reviews that they receive by adding them to a dedicated section on their website – http://www.surreydrivingforce.co.uk/testimonials.php

Further Information

If you’d like to speak to use regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | November 8th, 2016|Reviews|Comments Off on Top Tips For Generating Online Reviews

Are Customer Reviews Important? How Do You Get Them?

Are you influenced by customer reviews whilst choosing products and services? If you are, you certainly are not alone.

A 2015 survey highlighted the fact that 67% of consumers are influenced by online reviews. With numbers like these, the importance of reviews cannot be overlooked.

Utilising Genuine Reviews

The addition of genuine customer reviews to your website can result in increased trust in your business. This can in turn result in higher conversion rates.

How Many Types of Reviews Are Available?

Basically, there are 2 types of customer review. On-site reviews and 3rd party reviews.

  1. On-Site Reviews – These reviews are usually submitted directly to the business and will then be added to the website in the form of either ‘reviews’ or ‘testimonials.Are Customer Reviews Important? How Do You Get Them?
  2. 3rd Party Reviews – These reviews are typically left on 3rd party websites (which are not controlled by the business) including Trustpilot, Google + and Yelp. These may then be displayed via the business website.

Which Benefits Are Offered By Online Reviews?

The addition of reviews to your website (both good and bad) will offer the chance to add regular unique to your website. Not only this, reviews provide new customers with an idea of the type of experience they should expect to receive.

How To Get Your Reviews

Making it as easy as possible to leave reviews is crucial if you want your customers to leave their views on your business.

Very few people will take the time to leave their thoughts without some sort of prompt. A clear guide on your website or an e-mail reminder will prove to be beneficial.

Should You Worry About Negative Reviews

The main reason many businesses do not offer their customers the opportunity to leave reviews is because of concerns about receiving bad ones!

However, the truth is that bad reviews are not necessarily a bad thing.

  • A poor review can actually prove to be useful in helping businesses identify any areas of weakness.
  • A large proportion of consumers have difficulty in believing that businesses with 100% positive reviews are completely genuine.
  • There are even some studies which suggest that the presence of the occasional negative review may actually be helpful!!

Further Information

Footprint specialise in all aspects of online marketing. If you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | July 25th, 2016|Reviews|Comments Off on Are Customer Reviews Important? How Do You Get Them?

Can Online Reviews Be Used To Improve Conversions?

For all the companies which take pride in their ability to go that extra mile to provide their clients with the best possible customer service, there are always the odd few who are more interested in making a quick profit and have no real interest in what happens after that.

What Can You Do?

One of the best ways to help separate yourself from the crowd and to prove that you are trustworthy business, is to get independent 3rd parties (i.e. past or present customers) to vouch for you in the form of online reviews.

In this piece we’ll be looking at how you can get the most out of reviews you already have. If you haven’t gathered any reviews yet, check out our article offering some top tips to help get you started and then follow our short guide below to get the cms-265128_1920maximum value.

Where Should I Display My Reviews?

If someone is prepared to take the time and effort required to say something nice and complimentary about your business, don’t be shy about shouting this from the rooftops.

Below we have highlighted a couple of the best places to display your online reviews.

Create a Dedicated Page

The reason that it is important to do this is because potential customers are very likely to search for “[Your brand name] reviews” when looking for more information about your company.

By taking the steps to ensure that you are one of the top results returned, you will receive an immediate chance to make the right impression.

Third Party Review Websites

It is important to take the time to build up a good review profile on an independent third-party site because it helps to demonstrate to customers that you can be trusted.

Third party reviews sites also have other advantages, such as Local SEO benefits (we will be exploring this further soon).

If your business relies on passing trade, being reviewed in these places can provide a critical boost.

Product Pages

Is your website an e-commerce venture? If so, allowing people to leave reviews for each product offers the perfect way to let others know that they’ll get what they’re looking for. Amazon is possibly the best example of how to implement this.

How Will This Help?

It’s all about finding a positive way to separate your business from the pack. If customers see that you have a proven track record of providing an excellent level of service, it stands to reason that this will play an important role in their decision making process and this can go a long way towards them converting from a visitor into a paying customer.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing SEO Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | February 8th, 2016|Reviews|Comments Off on Can Online Reviews Be Used To Improve Conversions?

Are Online Customer Reviews Important For a Website?

Gathering reviews and feedback from customers has always been an important part of business management but with the ease at which potential customers can switch from one company to another, generating positive reviews is now one of the key methods of creating a gap between your business and your competitors.

Never Been Easier to Express Opinions

There are a huge amount of positives attached to the growth of the internet and one of the best is the ease at which people can now express their office-625893_1920opinions and a huge variety of subjects.

If you run a business, you have the perfect opportunity to tap into this by providing your customers with the opportunity to leave feedback regarding your products and services in the form of online reviews.

These reviews can either be sent directly to your website or Social Media pages, such as Facebook, Twitter & Google +, or to one of the many online directories which aggregate online reviews, such as Yelp or Yell.

How Important Are Online Reviews?

We are now firmly in the grip of the digital age and a very strong case can be made regarding the fact that online reviews have largely taken the place of word-of-mouth referrals.

A recent article by Search Engine Land found that up to 79% of people are now prepared to put as much faith on an online review as the recommendation of a friend or family member.

Such is the ease of access that potential customers have to the internet through their smart phones, tablets, PCs and laptops, it has never been easierfacebook-715811_1920 to seek out online reviews of products and services offered by various companies all around the world — including people who have used your business in the past.

Step Up or Miss Out

Put yourself in the position of a customer using a company for the first time. If they have 2 companies offering similar services/products at similar prices, they are very likely to want to draw from another variable to help them make a decision on which company to use.

More often than not, customer feedback is now this variable. The difference between being able to view other customer’s experience and taking a virtual leap of faith can turn a potential sale into a loss of business.

To find out more about how the Footprint Web Design Surrey team can help you, please give us a call on Tel. No. 01883 372488 and we’ll be happy to talk through your options with you.

By | November 9th, 2015|Reviews|Comments Off on Are Online Customer Reviews Important For a Website?
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