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So far Ant Parker has created 363 blog entries.

The Right Way To Handle A Bad Online Review

We understand just how important the reputation of your business is to you. Both in regards of helping to grow your business and also for your own personal pride, the reputation of your business can prove to be one of your most powerful assets or one of your biggest liabilities depending on how positive it is.

With potential customers placing more importance on reviews than ever before, especially if they are new to your products and services, this is an area of your business which must not be overlooked.

An image of a one star review

Building Your Online Profile 

Your ‘Google My Business’ profile (which helps to generate your listing on Google Maps) is arguably the most important online profile you can establish for your business. This is in no small part due to to the fact that when someone takes the time to leave a review, it will be displayed in Google’s search results. This can be extremely positive but what should you do if someone decides to leave you a poor review?

Don’t Overreact!

The first and most important bit of advice we give is to not overreact! Whilst we the receipt of a bad review can seem to be quite personal, the facts are that so long as you don’t receive too many, a bad review is not the end of the world. In fact, it is widely acknowledged that many customers are believed to be mistrustful of businesses that have flawless 5* ratings – as it can be difficult to believe that anyone is really that good! As such, a small number of poor reviews can actually add an air of realism to your profile.

Please do not resort to drastic steps such as deleting your account, changing all of your details or setting up brand new profiles. Establishing an effective online presence can be tricky enough once, never mind twice!

An image of a lady who is mad

Always Respond To The Review

Always take the time to respond to a negative review but just importantly, always remember to ‘take the high road’ wherever possible. However tempting it may be to give people a piece of your mind, this is very unlikely to be constructive and is very likely to damage your reputation far more than the review will. Just as the review can be viewed by everyone, so can your response.

It’s really important to answer in a professional way. If you feel that an apology is necessary, then, by all means, include one in your response. Try and provide some type of context to the original review as a benefit for future readers and wherever possible, encourage whoever left the review to continue the conversation privately (via phone, e-mail, DM etc) in an effort to resolve the situation rather than continuing the conversation in public.

Use The Review To Help You Improve

Whilst it is not certain that all negative reviews will be warranted, it is possible that they have some merit. Can you use the negative comments as a way to improve your service? If similar comments keep appearing from different people, perhaps a particular area of your business could do with refining. It’s important to keep a level of perspective and whilst we fully understand that no-one will ever enjoy receiving a poor review, don’t worry too much if one appears on your profile.

Need Some More Help

Would like to find out more about dealing with bad reviews? Give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | June 18th, 2019|Reviews|Comments Off on The Right Way To Handle A Bad Online Review

How To Create a Google My Business Listing

To add your business information to Google Maps, Search and other Google properties, create a Google My Business listing (or get access to one, if it exists). Use Google My Business for free to manage how your business information appears across Google, including Search and Maps.

Follow the steps below to add or claim your business listing:

Using A Desktop or Laptop

To add or claim your business profile, follow these steps:

  1. Open Google My Business.
  2. In the top right-hand corner, click Start now.
  3. Sign in to your Google Account, or create one if you don’t already use Google services.
  4. Enter the name of your business and click Next.
  5. Choose whether you want your business location to appear on Google Maps.
    • If you serve customers at your business address:
      1. Choose Yes, then click Next.
      2. Enter your business address, then click Next.
        Note: If you also serve customers outside your business address, you’ll have the option to list your service areas as well.
    • If you don’t serve customers at your business address:
      1. Choose No, then click Next.
      2. List your service areas, then click Next.
  6. Use the search field to select a business category, then click Next.
  7. Enter a phone number or website URL for your business, then click Next.
    Note: You’ll also have the option to create a free website based on your information.
  8. To complete sign-up and verify your connection to this business, click Finish.
  9. Select a verification option.
    • To verify at another time, under ‘Verify later’, click Later. If you’re not authorised to manage the business, find the person in your organisation who’s authorised and continue the process.

Note: If you see a page that says ‘This listing has already been claimed’, click Request access and follow the directions to claim your business. Learn more about how to request ownership.

The Google Street View Car

Using A Mobile or Smart Device

  1. Open the Google My Business app.
  2. Sign in with the Google Account that you’d like to use to manage your business.
    • If this is your first time adding a business to Google, sign in with the Google Account that you’d like to use to manage your business and tap Continue.
    • If you’ve added a business before, tap More, then tap the name of your business to reveal a list of all listings in your account. Scroll to the bottom of the page and select + Create new business.
  3. If you see a dialogue letting you know that someone else has verified the business, follow these steps.
  4. Enter your business name and information and agree to the Terms of Service. Tap Continue when you’re ready to create a listing for your business.

Note: Use a computer to use more advanced editing features, including adding service areas to your Google My Business listing.

Use Google Maps to claim your business

To claim your business on Google Maps, follow these steps:

  1. Open the Google My Business app.
  2. Search for your business.
  3. Open the business information panel, then scroll down and tap Claim this business.

Further Information

If you’d like to speak to us regarding this or any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | June 11th, 2019|Google Maps|Comments Off on How To Create a Google My Business Listing

Have You Updated Your Whatsapp App Yet?

If you have seen the news today, you will know that WhatsApp has urged its 1.5 billion users to ensure they have the latest update of their incredibly popular app installed after a security breach by hackers resulted in the development of software which allowed them to listen in on your phone.

Once the software has been installed on your phone, the Pegasus spyware has the ability to turn on the phone’s camera and microphone, read emails and messages and collect information about the location of the person using the phone.

In a statement, WhatsApp said: “This attack has all the hallmarks of a private company known to work with governments to deliver spyware that reportedly takes over the functions of mobile phone operating systems.”

WhatsApp logo

How do I update WhatsApp on my phone?

The good news is that you can easily update WhatsApp from your phone’s application store. Please note if you received a message that isn’t supported by your version of WhatsApp, these are the steps which you must follow to update WhatsApp.

  • Android: Go to Play Store, then tap Menu  > My apps & games. Tap UPDATE next to WhatsApp Messenger.
    • Alternatively, go to Play Store and search for WhatsApp. Tap UPDATE under WhatsApp Messenger.
  • iPhone: Go to App Store, then tap Updates. Tap UPDATE next to WhatsApp Messenger.
    • Alternatively, go to App Store and search for WhatsApp. Tap UPDATE next to WhatsApp Messenger.
  • Windows Phone 8.1: Go to Store, then tap Menu  > my apps > WhatsApp > update.
    • Alternatively, go to Store and search for WhatsApp. Tap WhatsApp > update.
  • Windows Phone 10: Go to Microsoft Store, then tap Menu  > My Library. Tap Update next to WhatsApp.
    • Alternatively, go to Microsoft Store and search for WhatsApp. Tap WhatsApp > Update.
  • KaiOS: Press JioStore or Store on the apps menu. Scroll to the side to select Social, then select WhatsApp. Press OK or SELECT > UPDATE.

We encourage you to always use the latest version of WhatsApp. Latest versions contain the newest features and bug fixes.

Have you been hacked?

It’s too early to say. WhatsApp believes only a handful of people, including human-rights activists and a UK-lawyer, were targeted. Citizen Lab, a research group at the University of Toronto, said: “We believe an attacker tried (and was blocked by WhatsApp) to exploit it as recently as yesterday to target a human rights lawyer.”

Further Information

If you’d like to speak to us regarding this or any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | May 14th, 2019|Uncategorized|Comments Off on Have You Updated Your Whatsapp App Yet?

Becoming A Google Local Guide

The creation of the ‘Google Local Guides’ programme offers a great way of being able to review local businesses on a regular basis whilst also developing a level of trust with Google.

In order to become a ‘Local Guide’, you will need to sign up at maps.google.com and then take a proactive approach in regards to uploading images, reviewing local businesses, updating business details which you know to be incorrect and many more.

Earning Perks As a Local Guide

Google Local Guides unlock Google perks like access to new features as they earn points.

As a Local Guide, you earn points for sharing reviews, photos and knowledge on Google Maps. Those points lead to higher levels of the programme as well as benefits such as early access to Google features and special perks from partners. At Level 4, you also unlock your first Local Guides badge, which helps your contributions to places get noticed.

Make sure you’ve signed up for updates by reviewing your email preferences on your Local Guides settings page.

Points, Levels and Badges

Earn points by contributing content to Google Maps. Score a place with ratings, describe your experience with reviews, share photographs and videos, provide insights with answers, respond to questions about a place, update information with place edits, add missing places or verify the information by checking facts.

Maps contributionPoints earned
Review5 points per review
Review with more than 200 characters5 bonus points per review
Rating1 point per rating
Photo5 points per photo
In-stream video7 points per video
Answer1 point per answer
Respond to Q&As3 points per response
Edit5 points per edit
Place added15 points per place added
Fact checked1 point per fact-checked

Local Guides levels

Reach higher levels as you earn points for your contributions.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Please Note – Points and levels can take up to 24 hours to be updated. Points do not expire, though they may decrease if the content is removed for violating Google’s policies. Remain an active contributor on Google Maps to be eligible for perks and early access to new features.

Contact Us

If you would like any further information regarding becoming a Google Local Guide, Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | May 21st, 2019|Google, Google Maps|Comments Off on Becoming A Google Local Guide

Can WhatsApp Help Your Business?

WhatsApp Business is a free to download app available on Android and iPhone, and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages.

It’s also intended to feel and work just like WhatsApp Messenger. You can use it to do everything that you’re used to doing, from messaging to sending photos.

Some of the features we currently offer in the app include:

  • Business profile to list important information, such as a company’s address, email and website.
  • Statistics to see how many messages were successfully sent, delivered, and read.
  • Messaging tools to quickly respond to customers.

You can learn how to download it from the Google Play Store and the App Store.

WhatsApp can help you provide customer support and deliver important notifications to your customers.

If you’re not a business, there’s no need to download this separate app. You can continue using your WhatsApp Messenger account for free to talk to friends, family and businesses.

Whatsapp For Business

Business Profile

Create a business profile with helpful information for your customers like your address, business description, email address, and website.

Quick Replies

Quick Replies let you save and reuse messages you frequently send so you can easily answer common questions in no time.

Labels

Organize your contacts or chats with labels, so you can easily find them again.

Messaging Tools

Send your customers the information they are expecting where they want to receive it. Respond to questions and provide support.

WhatsApp Business API

For medium and large businesses, the WhatsApp Business API powers your communication with customers all over the world, so you can connect with them on WhatsApp in a simple, secure, and reliable way.

Contact Us

If you would like any further information regarding the suitability of using WhatsApp for your business, contact us today.

Footprint Web Design have been at the forefront of web design and Social Media development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.

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By | June 3rd, 2019|Whatsapp|Comments Off on Can WhatsApp Help Your Business?
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