Few things evolve quicker than SEO but there are also 3 key trends from 2018 which will make their presence felt well into 2019 and beyond.
Below we have outlined 3 of the areas of continued importance relating to SEO in 2019.
No. 1 – Mobile Indexing Will Continue To Be Put First By Google
The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the continued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.
What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.
No. 2 – Does Your Website Load Quickly Enough?
It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.
One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.
Top Tip – Taking the steps to ensure your website loads quickly have never been more important.
No. 3 – Local SEO Has Never Been More Important
Google is increasingly trying to tailor search results to the location of the person making the search. When combined with the fact that nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.
Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.