People love to over complicate SEO! Whilst there can be little doubt that there are many different factors to a success SEO campaign, it is all too easy for people to look too far into the future with their approach and miss out on some of the essential fundamentals along the way.
Before turning your attention to any type of external SEO applications, ensuring that your on-site/on-page SEO is up to scratch is absolutely essential.
The team at Footprint Web Design has an outstanding record for creating high quality websites for clients across all sectors. However, we don’t want to stop there! We also want to ensure that your website is as visible as possible so that potential customers can easily find you.
To help us along the way, we always follow 3 guidelines as a small part of the on-site SEO work that we complete.
Guideline No. 1 – Always Optimise Your META Page Titles & Descriptions
By including specific keywords in both the page title and description, you can go a long way towards tipping Google and the other search engines off regarding the content of your page.
Top Tip – Whenever you complete a Google search, pay particular attention to the snippets of information Google displays on the returned search page. These snippets of information are often drawn from the specified title and descriptions.
Guideline No. 2 – Include a Minimum of 400 Words of Text on Each Page
Writing engaging and stimulating copy is not always people’s idea of fun but there is no escaping that it plays an essential role in any SEO campaign. Whilst Google’s algorithms are extremely intuitive, they are not psychic! Don’t leave things to guess work, make sure that Google knows exactly what your page is selling or promoting by telling it!
Guideline No. 3 – Take The Time To Optimise Your Images
Our 3rd guideline is one that is often overlooked but you should always take the time to complete the META details of any image that you propose to add to your website along with ensuring you offer an appropriate ‘ALT Tag’ when prompted.
It is surprising how much traffic can be driven to your website via Google images so it is certainly worth taking the necessary time to ensure your photo is marked up accordingly to include keywords and tags.
Footprint Web Design have been at the forefront of web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at firstname.lastname@example.org.