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Local SEO

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SEO Can Work For Businesses of All Size

There is still a school of thought that SEO is just for big companies who are looking to get bigger. Whilst SEO can certainly help any company wishing to maximise their online presence, the truth is that it can be at least as beneficial any small business or start up companies who are trying to get a foothold in their market sector.

Every business owner should have the goal of reaching page one on Google search results for terms relating to their products and services. The importance of being discoverable on the Internet cannot be overstated and whilst it will take a little time and some hard work to get there, the benefits for all small businesses greatly outweigh any negatives that you may come across.

If It’s Going To Be Done, Do It Right!!

One of the most common misconceptions regarding the implementation of SEO for a small business relates to expense. The most important thing to remember is that when SEO is done correctly, Don’t Dismiss The Importance of SEO Just Because You Are a Small Businessit is an investment, not an expense.

Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.

Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.

The Positive Impact of SEO

An increased level of online presence can result in:

  • Increased conversion rates (customers spending more money!!)
  • Creating increased trust with your clients
  • Advertising the keeps on giving (unlike some forms of advertising such as leaflet and newspaper advertising, SEO is designed to keep on giving)
  • Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)

External Factors

There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.

Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 1st, 2017|Local SEO, Uncategorized|Comments Off on SEO Can Work For Businesses of All Size

3 Key Trends Shaping Local SEO

Local SEO can prove to be the key marketing method for any business focusing on their local geographic area.

As with all areas of SEO, implementing local SEO is a constantly evolving process and factoring in these 3 key areas can be vital.

Location Is (Almost) Everything

For some time Google has tailored search results to the precise location of the person making the search.

However, Google is now taking this a step further by reducing the radius of the returned results to ensure that businesses based close to the person making the search will be given preference to those based further away.

This reduction in search radius is great news for anyone based away from the city centre as they now have a much better chance of showing up in locally based search results depending on the location of the searcher.

3 Key Trends Shaping Local SEO

Mobile is Now a Clear No. 1

Avoided mobile marketing until now has been a mistake and this mistake is only going to grow in size.

With significantly more searches being completed on mobile devices than desktops and laptops, Google is now taking this very seriously.

This is in no small part due to the fact that because Google is now to determine a mobile user’s location with accurate precision, they can take the required steps to provide the most relevant results.

Reputation Is Essential

This is really nothing new. Since the beginning of trade, the reputation of a business has played a key role in their ability to grow.

With many business owners still finding customer reviews (and in particular negative ones) an annoyance which they do not take seriously, they are making a major mistake.

Both Google and potential customers take these reviews VERY seriously and it doesn’t take much homework to realise that online reviews show up frequently for all to see.

Not only does the volume and level of reviews help to build trust with your customer base, it is also a key signal to Google regarding the level of trust they should place in your business.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | October 16th, 2017|Local SEO|Comments Off on 3 Key Trends Shaping Local SEO

3 Ways SEO Can Help Your Business

It’s easy to forget just how important SEO can be for businesses. Just ask yourself how often you find yourself looking for the best Italian restaurant in your area or a plumber in your local area? If you are making online searches like this, just imagine how many other people are doing precisely the same thing.

If your business doesn’t target its local areas, particularly if you offer a range of services designed to be available within a particular area, you are potentially missing out on a huge amount of custom. Not only that, there is a very strong possibility that your competitors are a step ahead of you.

What is Local SEO?

To tap into an audience based in and around your local area, a technique known as ‘local SEO’ can prove to be invaluable. What exactly is local SEO though?

Essentially, the premise of local SEO is based upon using specific techniques to help push your website further up Google rankings for local search results.

For example, if you are a driving instructor in Surrey, achieving a high ranking for the following terms is very likely to prove beneficial for your business:

  • Driving instructors Surrey
  • Driving school Surrey
  • Driving lessons Surrey

How Will This Help?

Whilst the more visible your business becomes the better, there are a number of other reasons why the implementation of effective SEO techniques can help your business.

Local SEO

Below we have outlined 3 of the most important.

1 – Creating Other Ways For People To Find Your Website

The creation of additional listings such as citations can play a key role in ensuring that your business gets plenty of visibility on the internet. Free business listings such as those available on Yell, Yelp, Thomson Local etc can play a key role in helping to offer additional options for people looking for your services.

2 – Increased Web Traffic

Whilst it is true that the amount of traffic coming to your website isn’t the be all and end all of SEO, it cannot be forgotten that without any visitors, your website is not going to be very productive!

The more visitors to your website = the better the chance of lead generation and revenue.

3 – Enhanced Customer Insight

Any successful business person will understand that the level of service they offer their customers is all important. Poor service will result in bad feedback, customers who do not return and no chance of recommendations.

The implementation of local SEO techniques will play a key role in opening up the channels of communication. Whilst no-one wants to hear negative comments about their business, some of the feedback which is receiving can be absolutely invaluable.

Contact Us

If you would like a chat about your website, please give the Footprint Web Design team a call on Tel. No. 01883 372488 today.

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By | August 10th, 2017|Local SEO|Comments Off on 3 Ways SEO Can Help Your Business

3 Factors That Are Shaping Local SEO

Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the difference between the success and failure of your website.

However, it is essential to remember that achieving high ranking local search results requires the implementation of specific SEO strategies.

Changes in Google’s ranking algorithms are frequent and the past few months have seen the following

  • Reduction from Local 7-pack to a 3-pack
  • Increase in importance of online reviews
  • Penguin 4.0
  • Google dashboard updates
  • + Many more

This all pulls together to ensure that effective local SEO requires a varied approach and should be left to the professionals!3 Factors That Are Shaping Local SEO

Local Search Is Harder Than Before

With 7 slots up for grabs in the first page Google Maps listings it used to be fairly simple to achieve a first page ranking. However, as these numbers were reduced, finding additional ways to optimise both your website and your Google Maps listing has become harder and more important than ever before.

It was not too long ago that simply claiming and optimising your businesses ‘Google My Business’ listing would likely be enough to obtain a high ranking but with the drop from seven slots to three slots, local businesses are facing much stiffer competition.

Your Locations Is Still Hugely Important

Google knows precisely where the person making an online search is based at the moment they make their search. It is this location that impacts the specific results that show up in the Search Engine Results Pages (SERPs).

Google is now beginning to take this further by narrowing down the radius of the displayed results to ensure that locally based businesses (and therefore more relevant businesses) obtain higher rankings.

This is good news for businesses that are located away from the centre of a town/city as this is helping to level the playing field with businesses who have a prime location.

Your Reputation Is Still Crucial

This is not exactly a newsflash! There can be no doubt whatsoever that businesses have been trading off their reputations for many years. The consumers addition of reviews to your website, your Google Maps listing, your Social Media accounts and your directory listings can play a critical role in helping to shine a light on the level of service that your customers can expect to receive.

Please Note – Not only do these reviews play a pivotal role in the way your business is viewed, they are also a key signal to Google whether your business is trustworthy – or not.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | June 15th, 2017|Local SEO|Comments Off on 3 Factors That Are Shaping Local SEO

It’s Never Been More Important To Focus on Local SEO

Local SEO has always been important but with Google reducing the number of local search results from 7 to 3, the importance of employing the safest practices is now absolutely essential.

Google’s decision to reduce the number of Maps listings is linked directly to mobile search results. The “Three-pack” search results now ensure that desktop search results mirror those on mobile by providing additional space for map results and reviews, but obviously results in reducing the number of listings which can obtain these top rankings.

Please Note – It is very important to remember that these search results are often based on the location of the person making the search. Therefore these “three-pack” listings are highly likely to change very often.

Below we have outlined 2 of the most important ways to maintain those all important positions.

No. 1 – Never Underestimate The Power of Reviews

As a part of the updated algorithm, Google has removed much of the information that was previously displayed. Whilst precise addresses now rarely display, one aspect of the listing that has SEOremained intact are the starred reviews remain. Therefore, any business hoping to crack the top three listings and enhance the traffic through them needs to make sure they’ve got a regular flow of reviews genuine reviews.

No. 2 – Focus Your Key Terms

Trying to make your business a ‘jack of all trades’ is no longer a viable option. As people become better at narrowing their searches, you no longer need to focus on all encompassing keywords in order to drive traffic. For example, rather than targeting the term ‘plumber’, ‘emergency plumber’ could be ideal.

Still a little unsure if these listings can help your business? Check out the details below for further confirmation.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • Offers easy access to the impartial ratings left by current and previous customers. This can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business. This can offer a definite advantage over businesses based further afield.

To find out more information relating to local SEO practices and how we can help to promote your business, please contact Footprint Web design on Tel. No. 01883 372488 and we will be happy to help.

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By | April 3rd, 2017|Local SEO|Comments Off on It’s Never Been More Important To Focus on Local SEO