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3 Factors That Are Shaping Local SEO

Local SEO is important. It has been for many years and will be for many more. If your business focuses on a local area, tapping into this can be the difference between the success and failure of your website.

However, it is essential to remember that achieving high ranking local search results requires the implementation of specific SEO strategies.

Changes in Google’s ranking algorithms are frequent and the past few months have seen the following

  • Reduction from Local 7-pack to a 3-pack
  • Increase in importance of online reviews
  • Penguin 4.0
  • Google dashboard updates
  • + Many more

This all pulls together to ensure that effective local SEO requires a varied approach and should be left to the professionals!3 Factors That Are Shaping Local SEO

Local Search Is Harder Than Before

With 7 slots up for grabs in the first page Google Maps listings it used to be fairly simple to achieve a first page ranking. However, as these numbers were reduced, finding additional ways to optimise both your website and your Google Maps listing has become harder and more important than ever before.

It was not too long ago that simply claiming and optimising your businesses ‘Google My Business’ listing would likely be enough to obtain a high ranking but with the drop from seven slots to three slots, local businesses are facing much stiffer competition.

Your Locations Is Still Hugely Important

Google knows precisely where the person making an online search is based at the moment they make their search. It is this location that impacts the specific results that show up in the Search Engine Results Pages (SERPs).

Google is now beginning to take this further by narrowing down the radius of the displayed results to ensure that locally based businesses (and therefore more relevant businesses) obtain higher rankings.

This is good news for businesses that are located away from the centre of a town/city as this is helping to level the playing field with businesses who have a prime location.

Your Reputation Is Still Crucial

This is not exactly a newsflash! There can be no doubt whatsoever that businesses have been trading off their reputations for many years. The consumers addition of reviews to your website, your Google Maps listing, your Social Media accounts and your directory listings can play a critical role in helping to shine a light on the level of service that your customers can expect to receive.

Please Note – Not only do these reviews play a pivotal role in the way your business is viewed, they are also a key signal to Google whether your business is trustworthy – or not.

Contact Us

If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.

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By | June 15th, 2017|Local SEO|Comments Off on 3 Factors That Are Shaping Local SEO

It’s Never Been More Important To Focus on Local SEO

Local SEO has always been important but with Google reducing the number of local search results from 7 to 3, the importance of employing the safest practices is now absolutely essential.

Google’s decision to reduce the number of Maps listings is linked directly to mobile search results. The “Three-pack” search results now ensure that desktop search results mirror those on mobile by providing additional space for map results and reviews, but obviously results in reducing the number of listings which can obtain these top rankings.

Please Note – It is very important to remember that these search results are often based on the location of the person making the search. Therefore these “three-pack” listings are highly likely to change very often.

Below we have outlined 2 of the most important ways to maintain those all important positions.

No. 1 – Never Underestimate The Power of Reviews

As a part of the updated algorithm, Google has removed much of the information that was previously displayed. Whilst precise addresses now rarely display, one aspect of the listing that has SEOremained intact are the starred reviews remain. Therefore, any business hoping to crack the top three listings and enhance the traffic through them needs to make sure they’ve got a regular flow of reviews genuine reviews.

No. 2 – Focus Your Key Terms

Trying to make your business a ‘jack of all trades’ is no longer a viable option. As people become better at narrowing their searches, you no longer need to focus on all encompassing keywords in order to drive traffic. For example, rather than targeting the term ‘plumber’, ‘emergency plumber’ could be ideal.

Still a little unsure if these listings can help your business? Check out the details below for further confirmation.

What Are The Benefits of Obtaining a Google Maps Listing?

The benefits of having your business listed on Google Local include:

  • Google Maps listings typically appear at the top of the search results pages. Therefore they are very likely to be the first thing that people see.
  • Accessing Google Maps listings on a mobile phone or smart device will offer customers an easy way to either call your business or get directions to your location.
  • Offers easy access to the impartial ratings left by current and previous customers. This can go a long way towards giving new customers confidence in your products and services.
  • Potential customers visiting your listing are very likely to be local to your business. This can offer a definite advantage over businesses based further afield.

To find out more information relating to local SEO practices and how we can help to promote your business, please contact Footprint Web design on Tel. No. 01883 372488 and we will be happy to help.

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By | April 3rd, 2017|Local SEO|Comments Off on It’s Never Been More Important To Focus on Local SEO

3 Ways SEO is Changing in 2017

There can be no doubt that SEO is constantly evolving. With trends and expectations updating at a lightning fast rate, ensuring that your website is keeping up is crucial if you want to ensure the maximum exposure.

Below we have outlined 3 of the most important changes that will affect SEO techniques in 2017.

Putting Mobile Indexing First

The statistics prove that more people than ever are using mobile devices to conduct their internet searches. Whilst mobile usability has often been an afterthought for many businesses, the SEOcontinued growth in mobile traffic has not gone unnoticed by Google. As such, Google has taken the inevitable step to change their index from desktop-first to a mobile-first model.

What does this mean for you though? As most people now use Google for mobile searches, it only makes sense for their intuitive ranking systems to look at the mobile version of a page instead of the desktop version. This will ensure that only the most relevant pages achieve the all important high rankings.

Website Loading Speed

It can come as no surprise that Google is increasingly acting upon something that is fairly obvious. A website that performs poorly is one that offers a poor user experience.

One of the primary factors in a poorly performing website is the speed at which it loads i.e. the slower the speed, the worse the experience. Therefore Google believes that sites offering poor user experiences deserve less promotion in search results.

Top Tip – Taking the steps to ensure YOUR website loads quickly have never been more important.SEO

The Continued Importance of Local SEO

Because nearly all modern day mobile devices can relate search results to the location of the person doing the search, local SEO has never been more important.

Understanding the way that people search can be absolutely pivotal to getting the most from local marketing and driving more enquiries and ultimately business through your website.

Further Information

If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 1st, 2017|Local SEO|Comments Off on 3 Ways SEO is Changing in 2017

Don’t Dismiss The Importance of SEO Just Because You Are a Small Business

There is still a school of thought that SEO is just for big companies who are looking to get bigger. Whilst SEO can certainly help any company wishing to maximise their online presence, the truth is that it can be at least as beneficial any small business or start up companies who are trying to get a foothold in their market sector.

A Common Misconception

One of the most common misconceptions regarding the implementation of SEO for a small business relates to expense. The most important thing to remember is that when SEO is done correctly, Don’t Dismiss The Importance of SEO Just Because You Are a Small Businessit is an investment, not an expense.

Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.

Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.

External Factors

There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.

Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.

Something For Everyone

Every business owner should have the goal of reaching page one on Google search results for terms relating to their products and services. The importance of being discoverable on the Internet cannot be overstated and whilst it will take a little time and some hard work to get there, the benefits for all small businesses greatly outweigh any negatives that you may come across.

Further Information

If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | September 2nd, 2016|Local SEO, SEO|Comments Off on Don’t Dismiss The Importance of SEO Just Because You Are a Small Business

How To Make Sure Potential Customers Know About Your Business

We’re going to let you in to a little secret. The internet has opened up a brand new world of potential for small and medium sized businesses! OK, it’s not really a secret but that does not alter the fact that it is true.

It is no longer necessary to take out a full page colour ad in your local paper to let potential customers know that you are now open for business. With a location based online marketing campaign, you can put yourself firmly on your local area business map.

Local Customers Rely on the Internet

For many small businesses, their ability to grow and be successful is linked strongly with their ability to target customers based within their local area. Landscape gardeners, plumbers, removal services and restaurants are just a few of the businesses which will live or die based on the success of their local area marketing.

Need a little more convincing? According to Google, up to 97% of all consumers are now known to search for local businesses online*.Local SEO techniques

With numbers like that, can you afford not to market yourself online?

How Do We Do This?

Understanding the local environment of a business is absolutely key to any successful marketing campaign and at Footprint Web Design, we pride ourselves on our extensive local knowledge.

By utilising a specific method of online marketing called local SEO, we can directly target the people in and around the area where your business is located.

Our success rate is absolutely tremendous and to prove this, you simply need to search for any of the following terms, amongst many others, to see some of the clients that we represent.

  • SEO Oxted
  • Web Design Oxted
  • Landscape Gardeners Oxted
  • Builders Oxted
  • Hedge Cutting Oxted
  • Tree Surgeons Oxted
  • Fencing Oxted
  • Wedding Venue Oxted
  • Artificial Grass Oxted
  • Office Removals Oxted
  • House Removals Oxted
  • Roof Repairs Oxtedlocal online seo
  • Retirement Home Oxted

Targeting the ‘Right’ Areas with Local SEO

Whilst many SEO companies try to over-complicate things by targeting keywords which may sound great initially but are not really viable, we want to help market your business in the ‘right’ areas.

By specialising in local SEO techniques, we are able to remove the guesswork from our marketing efforts. Whilst some of the more ‘old school’ marketing methods such as leaflet drops or newspaper adverts can be hit or miss at best, local SEO reaches local customers at the moment they are looking to use your services.

The Marketing That Keeps on Giving!

One of the most important aspects of local SEO is just how cost effective it is. Unlike other options such as PPC (Pay Per Click), local SEO strategies are designed to stand the test of time.

Would you like more information about how our local SEO services can be used to help promote your business in a cost effective manner? Simply give us a call on Tel. No. 01883 372488 and we will be happy to run through your options.

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*Source – http://www.forbes.com/sites/capitalonespark/2013/04/16/your-business-needs-to-get-social-local-and-mobile-fast/#2c32c6b47548

By | August 1st, 2016|Local SEO|Comments Off on How To Make Sure Potential Customers Know About Your Business
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