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The 3 Step Guide To Creating The Perfect Website

To ensure that you have the ability to make the most from your website, there are 3 essential steps which must be followed:

Step No. 1 – Choosing an Attractive Design

The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.

We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.

Step No. 2 – Enabling Mobile Compatibility

Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.

Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.

Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.

Step No. 3 – Effective Search Engine Optimisation

Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.

Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.

We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.

For a few great examples of Footprint Web Design websites, please check out the gallery below.


For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | March 8th, 2017|Web Design|Comments Off on The 3 Step Guide To Creating The Perfect Website

3 Reasons Why Your Business Needs To Use a Digital Agency

We understand that outsourcing work which you believe can be completed in-house may not seem like a good use of valuable resources. However, the question must be asked, if you decide to keep things in-house, can you dedicate the necessary time to be successful?

Let’s be honest, digital marketing isn’t easy. In order to succeed, it takes time and effort, something that few businesses can afford on top of their core work.

Below we have outlined 4 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is a great use of your finances.

No. 1 – Reducing The Workload

All businesses are faced with one insurmountable issue – there are only so many hours in the day!3 Reasons Why Your Business Needs To Use a Digital Agency

Staying up to date with essential work can be tough enough. Adding additional work into the mix can be very time consuming and a distraction.

Outsource work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work which need your attention.

No. 2 – Reaching Areas Other Agencies Cannot Reach

Can you justify paying the money needed to access some of the more important tools relating to online marketing?

Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.

Whilst any business can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.

No. 3 – Offering a Fresh Pair of Eyes

The truth is that your own personal perspective of your business and reality may not be the same thing.

Sometimes, a fresh pair of eyes and some outside input can help to take your business in new directions which can really push things forward.

An agency such as Footprint Web Design can help deliver a clear and fresh perspective of any business.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 10th, 2017|Web Design|Comments Off on 3 Reasons Why Your Business Needs To Use a Digital Agency

3 Tips To Help Maximise User Experience

The success of a website is always inextricably linked to the ‘user experience’ offered. By creating a positive user experience for visitors, you give yourself a significantly better chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.

The creation of a website which looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.

1.    Don’t Confuse Usability with User Experience

A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.3 Tips To Help Maximise User Experience

To help break this down a little further, the fundamental difference is as follows:

User experience means that visitors to your website want to user it whereas usability means that a person can easily use it.

Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.

2.    Less Can be More

Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.

Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.

Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.

3.    Offer a Safe Browsing Experience

People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.

Customers are quite rightly vary wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.

Take all steps possible to ensure that your website is as secure as possible.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488. Alternatively, contact us via Facebook and we’ll be happy to talk you through your options.

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By | January 4th, 2017|Web Design|Comments Off on 3 Tips To Help Maximise User Experience

4 Ways a Quality Website Can Help Your Business

Websites offer the perfect conduit to help expand your market by opening up the entire world as your marketplace. Regardless of whether you wish to target your local area or much further afield, the internet offers a proven ability to reach potential customers and therefore make those all important sales.

Below we have identified 4 ways that a website can help your business.

No. 1 – Maximise The Reach of Your Business

To be recognised as a serious business, it is essential that you have some type of professional on-line presence. More and more people are looking for services and products on-line and therefore 5 Benefits of Responsive Web Designcustomers and suppliers expect businesses to have their own websites.

Establishing an on-line presence not only gives visitors to your website access to your full range of products or services, it also provides the ideal opportunity to provide detailed information designed to give an insight into your company.

No. 2 – Ensure Your Business Is As Accessible As Possible

Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn’t mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

No. 3 – Provide A Cost Effective Marketing Method

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expense of course!

Websites are outstanding marketing tools. As well as establishing brand awareness, a website offers a full-colour advertisement which runs 24 hours a day, 7 days a week! You have the opportunity to present your company and its services/products in exactly the method that you wish and when compared to many other advertising methods, this offers amazing value for money.

Simply by adding your URL to stationary, business cards and any other form of advertising, ensures that potential customers know exactly where they need to go for answers to their questions and where to send their friends to for great service.

No. 4 – Opening Up Channels of Communication

The creation of a website will open up lines of communication between your business and your customers. Generally people prefer to do business with people that they “know.” By offering the opportunity for people to get to know your business (and possibly you), comfort levels will increase and the chances of them wanting to do business with you as opposed to other similar companies whom they know little about will increase.

On-line reviews, interactions with your customers and the frequency and quality of the content on your website can all be used to form a positive impression of your company in the potential customer’s mind. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

Further Information

Footprint specialise in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 8th, 2016|Web Design|Comments Off on 4 Ways a Quality Website Can Help Your Business

3 Reasons Why All Small Businesses Should Get a Website

There are still a surprising number of small businesses without a website to showcase their products/services. Whether this is because of concerns regarding expensive set-up costs or time consuming maintenance is a bit of a mystery but the truth is, if your business does not have a website, you are missing out!

Below, we have identified 3 of the main reasons why you small business MUST have a website.

Increased Local Exposure

There are a variety of facts and figures which highlight that an increasing number of customers are searching for locally based products and services on at least a monthly basis.3 Reasons Why All Small Businesses Should Get a Website

Without the presence of a well optimised website, you are missing out on a huge amount of potential business. Even worse, not only are you not in a position to capitalise on these searches, there is every chance that your competitors will be.

Cost Effective Marketing Solutions

Websites are the form of marketing that just keeps on giving. As opposed to some forms of advertising such as flyers, newspaper ads, radio ads etc, which need a little too much luck to be effective, websites are designed to be accessible at a time when your customers actually need your services.

Providing 24/7 access to your products and services in a convenient fashion simply could not be more effective.

The Perfect Showcase For Your Business

Even if you do not wish to sell any products online, your website still offers the ideal platform to showcase all of the important pieces of information about your business.

Your website can be tailored to provide your customers with quick and easy access to an array of information including contact details, images, directions, FAQ, terms and conditions along with much more.

Further Information

If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.

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By | December 1st, 2016|Web Design|Comments Off on 3 Reasons Why All Small Businesses Should Get a Website
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