To ensure that you have the ability to make the most from your website, there are 3 essential steps which must be followed:
Step No. 1 – Choosing an Attractive Design
The design of your site is crucial if you are going to make the user experience as easy as possible. All websites designed by the Footprint Web Design team will be created with the user experience at the forefront of our mind.
We will avoid unnecessary items that will make it harder for your audience to find what they are looking for whilst avoiding placing important information in graphics and on pictures, since search engines can’t read them.
Step No. 2 – Enabling Mobile Compatibility
Whilst having a website optimised for display on a mobile phone may have been considered to be an added bonus for many businesses throughout the UK, a change in policy by Google in regards to how they display search results when viewed through a mobile device could leave you lagging behind your competitors if your website is not mobile optimised.
Intricate desktop designs are unlikely to work as well on the small screen as they will on a pc and the functionality may also decrease.
Our minimalist and tailored ‘mobile ready’ designs are absolutely perfect for targeting visitors via their mobile device mobile device visitors.
Step No. 3 – Effective Search Engine Optimisation
Obtaining good search rankings are absolutely essential if you wish to draw as many visitors to your website as possible.
Search engines have been designed specifically to help guide people to the most appropriate websites based on the terms that are being searched for (your potential customers). If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.
We have been providing SEO (Search Engine Optimisation) for business services for a number of years, and really understand what it takes to get your website to the top of the search rankings. We have SEO packages to suit all business sizes and can tailor a programme for your specific needs. Click here to see what we can do for you.
For a few great examples of Footprint Web Design websites, please check out the gallery below.
For more on maximising the potential of your online venture, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.