Footprint Digital offers expert services to help you create and manage your Google Guaranteed campaign. In this blog, we’ll explore the top five reasons why having a Google Guaranteed account can benefit your business.
1. Build Trust and Credibility
A Google Guaranteed badge signifies that your business has undergone a thorough vetting process by Google, including background checks and licence verification. This badge is prominently displayed alongside your Google My Business listing and Local Services Ads, signalling to potential customers that your business is trustworthy and reliable.
Benefits:
- Instant Credibility: The Google Guaranteed badge acts as an endorsement from Google, instantly boosting your reputation.
- Customer Confidence: Potential clients are more likely to choose a business that has been verified by a reputable third party.
- Competitive Edge: Stand out from competitors who do not have the Google Guaranteed badge.
2. Increase Visibility in Local Search Results
Having a Google Guaranteed account can significantly improve your visibility in local search results. Your business will appear at the top of the search results page when users search for relevant services in your area. This prime positioning ensures that your business is seen by more potential customers.
Benefits:
- Top Placement: Appear above traditional organic search results and even standard Google Ads.
- Local Targeting: Reach customers who are actively searching for services in your geographic area.
- Higher Click-Through Rates: Increased visibility leads to higher click-through rates and more enquiries.
3. Gain Access to Local Services Ads
The Google Guaranteed programme allows you to run Local Services Ads (LSAs), which are specifically designed for service-based businesses. These ads connect you directly with customers who need your services, streamlining the process of acquiring new clients.
Benefits:
- Direct Leads: Receive leads directly from potential customers through phone calls or messages.
- Pay Per Lead: Only pay for the leads you receive, ensuring cost-effective advertising.
- Enhanced Control: Manage your budget, schedule, and lead preferences to optimise your ad performance.
4. Provide a Money-Back Guarantee
One of the unique features of the Google Guaranteed programme is the money-back guarantee offered by Google. If a customer is not satisfied with the quality of work provided, Google may reimburse them up to a certain amount. This guarantee further enhances consumer confidence and encourages them to choose your business.
Benefits:
- Customer Assurance: The money-back guarantee reduces the perceived risk for customers, making them more likely to hire your services.
- Differentiation: Offering a Google-backed guarantee sets you apart from competitors who do not provide such assurances.
- Increased Bookings: The added security of a money-back guarantee can lead to increased bookings and repeat business.
5. Enhance Your Online Reputation
Being Google Guaranteed helps build a strong online reputation. Positive reviews and high ratings associated with your Google My Business listing can further enhance your credibility and attract more customers. Encouraging satisfied customers to leave reviews can boost your overall rating and improve your online image.
Benefits:
- Positive Reviews: Encourage and showcase positive customer reviews to build trust and attract new clients.
- Higher Ratings: A high rating on Google can influence potential customers’ decision-making process.
- Reputation Management: Regularly monitor and respond to reviews to maintain a positive online presence.
Why Choose Footprint Digital?
Footprint Digital specialises in creating and managing Google Guaranteed campaigns, ensuring that your business reaps the maximum benefits from this powerful programme. Hereโs why you should choose us:
Expertise and Experience
Our team has extensive experience in managing Google Guaranteed accounts and Local Services Ads. We understand the nuances of the programme and can navigate the verification process smoothly.
Comprehensive Services
We offer end-to-end services, from account setup and verification to ongoing management and optimisation. Our aim is to ensure your business achieves optimal visibility and credibility.
Customised Strategies
We tailor our strategies to meet your specific business needs and goals. Our personalised approach ensures that your campaign is aligned with your objectives and delivers measurable results.
Transparent Reporting
We provide regular, detailed reports on your campaign’s performance, keeping you informed every step of the way. Our transparency ensures that you understand the value we bring to your business.
Conclusion
Securing a Google Guaranteed account offers numerous benefits, from building trust and credibility to increasing visibility and generating high-quality leads. Footprint Digital can help you navigate and maximise this programme, ensuring your business stands out in a competitive market.
Contact Footprint Digital today to learn more about how we can create and manage your Google Guaranteed campaign, helping you achieve a stronger online presence and attract more customers.
