If you’re a local business, you know how important organic search is to driving traffic and increasing visibility. Studies have shown that organic search results can bring in up to 51% of all website visits. But if you don’t know where to start, it can seem overwhelming. Here are five organic search opportunities for your local business that will help get your website seen by more people.
1. Optimise for Voice Search – Voice search is becoming increasingly popular, and optimizing your content for voice search is essential to ensure your website gets noticed. To do this, make sure that all of your content includes long-tail keywords that match natural language patterns and consider adding question-type titles or meta descriptions to increase engagement with your content.
2. Invest in Local SEO – Local SEO involves focusing on specific geographic areas so that when someone searches with location modifiers (such as “near me” or “in my city”) they are more likely to find your business. This means creating local landing pages targeting specific locations and including relevant keywords such as names of nearby cities, neighbourhoods, etc., in content across the site. It also involves ensuring all listings on online directories are consistent and up-to-date – this includes having accurate address info on Google My Business but also listings on relevant directories like Yelp or Yellow Pages.
3. Leverage Social Media – Social media platforms offer a great way to reach potential customers who might be interested in your product or service – think about using Facebook ads or Twitter-sponsored posts focused on reaching people in specific geographic areas who have expressed an interest in what you offer. Additionally, be sure to optimize each post with relevant keywords so that people can find them easily when organically searching social media networks like Twitter and Instagram (which use their own search engines).
4. Create Unique Content – Creating unique content related to the products or services you offer helps boost organic search rankings because it shows the value of what you have to offer while also increasing visibility through sharing and linking opportunities – think about writing blog posts related to topics within your industry, creating videos talking about why customers should choose you over competitors, etc. Additionally, this content should always include relevant keywords so that it can be found easily by those searching for information related to what you do best!
5. Utilise Reviews – Online reviews are a great way for customers to leave feedback about their experience with a company – not only does this help increase customer confidence but it also boosts organic search rankings because reviews often contain relevant keywords which can help improve visibility for potential customers who may not have known about your business otherwise! Encourage existing customers (or even former ones!) To leave reviews on sites like Google My Business or Yelp so that others can see how satisfied they were with their purchase/experience working with you.
Conclusion
Organic search is an invaluable tool for businesses looking to increase visibility and draw in new customers—especially local businesses! By optimizing content for voice searches, investing in local SEO strategies, leveraging social media platforms strategically, creating unique content related to the products/services offered by the business, and utilizing reviews from satisfied customers; businesses can gain a significant edge over their competition when it comes to organic search rankings. Ultimately these strategies will help drive traffic towards the site while simultaneously providing value—a win-win situation!
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
