WhatsApp Business is a FREE to download app available on Android and iPhone, and was built with the small business owner in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages.

Why choose WhatsApp?

  • Meet customers where they already are – WhatsApp’s business solutions give you the power to connect with customers through messaging.
  • Drive business outcomes – Use conversations to deliver personal experiences that accelerate the buyer journey.
  • Build long-lasting customer relationships – Keep prospects and customers on the path to purchase and satisfied with your services with rich messaging experiences. Engage and retain your customers.

The main difference between the two applications is that WhatsApp Business offers superior messaging capabilities i.e., broadcasting and automated messaging. WhatsApp Business also offers other marketing tools that are not available in the personal messenger that is meant for daily use.

Before downloading the app, please be aware of the following:
  • If you have an existing WhatsApp Messenger account, you can easily migrate your account, including chat history and media, to a new WhatsApp Business account.
  • Your chat history can’t be moved back to WhatsApp Messenger if you decide to stop using the WhatsApp Business app.
  • You can use WhatsApp Business and WhatsApp Messenger simultaneously, but the accounts must be linked to different phone numbers. It’s not possible to have one phone number linked to both apps at the same time.
To set up the WhatsApp Business app:
  • Download and launch the WhatsApp Business app: The WhatsApp Business app is free to download on the Google Play Store and the Apple App Store. Tap the WhatsApp Business icon on your home screen.
  • Review the Terms of Service: Read the WhatsApp Business Terms of Service, then tap Agree and Continue to accept the terms.
  • Register: Select your country from the drop-down list to add your country code, then enter your phone number in international phone number format. Tap Done or Next, then tap Ok to receive your 6-digit registration code via SMS or phone call. To complete registration, enter your 6-digit code. Learn how to register your phone number in this article.
  • Allow access to contacts and photos: Contacts can be added to the WhatsApp Business app from your phone’s address book. You can also allow access to your phone’s photos, videos, and files.
  • Create an account: Fill out your business name, select a business category, and choose a profile picture.
  • Build your business profile: Tap EXPLORE > Business profile. Here, you can add important business information like your business address, description, hours, and more.
  • Start a chat. Your business profile is now set up. Tap  or  , then search for or select a contact to message. Enter a message in the text field. Then, tap  or .

Further Information

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