If you are thinking of starting a website for your small business, you might be wondering which platform to choose. You might have heard of WordPress, and want to know why it is so popular. In this blog post, we will explain the top 5 reasons why WordPress is the perfect platform for a website for a small business.
1. It’s Easy to Use
WordPress is incredibly user-friendly. Even if you have no experience with websites or coding, it is easy to learn. WordPress offers a visual editor, which means you can see what your website will look like as you create it. You do not need to know how to code to create a website with WordPress. WordPress has undergone a lot of usability testing to ensure it is as straightforward as possible. Universities and colleges around the world even use it to teach website creation.
2. It’s Highly Customisable
One of the great things about WordPress is that it is highly customisable. You can choose from thousands of themes to give your website a professional look, and there are thousands of plugins available to add functionality to your website. WordPress is also an open-source platform, which means that developers around the world are contributing to its development. This keeps WordPress up-to-date, and secure and helps keep it working with the latest technology.
3. It’s Cost Effective
WordPress is free to use. This can save small businesses a lot of money. You can download it from the WordPress website, and install it on your web server. This means you do not have to pay a monthly hosting fee. While you may choose to pay for a premium theme or plugin, it is not necessary. You can create a professional-looking website using only free resources.
4. It’s Optimised for Search Engines
WordPress is optimised for search engines. This means that your website is more likely to show up higher in search engine results pages (SERPs). WordPress is designed to maximise the performance of your website and make it easy for search engines to crawl your website. For example, it automatically generates meta tags, which help search engines understand what your website is about.
5. It’s Highly Scalable
If you are planning on growing your business, it’s important to choose a website platform that can grow with you. WordPress is highly scalable, which means that you can start with a small website and grow it over time. As your business grows, you can add new features and expand your website. You can also add new team members and give them access to your website to help manage it.
Conclusion
In conclusion, WordPress is the perfect platform for a small business looking to create a website. It is easy to use, highly customisable, cost-effective, optimised for search engines, and highly scalable. WordPress is used by millions of websites around the world for a reason. It’s user-friendly, secure, and adaptable. Whether you are starting a new small business or growing your existing one, WordPress is a great choice for your website.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
