If you’ve ever wondered why your website isn’t generating the results you expected, you’re not alone. Many Brighton businesses face the same issue. But the good news is: Footprint is here to help.

With over two decades of experience in digital marketing, we specialise in turning underperforming websites into powerful business tools.

What Does an Underperforming Website Look Like?

Before we dive into how we can help, let’s quickly look at some tell-tale signs your Brighton website may be underperforming:

  • Low traffic from Google or other search engines

  • High bounce rates (visitors leave quickly)

  • Poor visibility in local searches (e.g., “Brighton electrician” or “web design Brighton”)

  • Few or no leads/enquiries coming in via your contact forms

  • Outdated or slow-loading pages

  • Not mobile-friendly

  • Lack of trust signals (like reviews, case studies, or secure payment options)

If any of the above rings true for you, your website likely isn’t delivering on its potential—and that’s something we can fix.

Why Brighton Businesses Need More Than Just a Pretty Website

In Brighton’s buzzing business ecosystem—full of creative startups, eco-conscious brands, and dynamic independent retailers—a beautiful website is only one part of the puzzle. You also need it to be search engine optimised, user-friendly, and aligned with your customer journey.

That’s where Footprint steps in.

How Footprint Can Transform Your Website’s Performance

We offer a full suite of services that target both the technical foundations and the user-facing elements of your site. Here’s how we can help your Brighton-based business thrive online:

1. Local SEO That Gets You Found in Brighton

Many businesses struggle with visibility on Google, especially in a city with strong competition. Our Brighton-focused SEO strategies are designed to push your site up local search results—right where your potential customers are looking.

We optimise your content, fix technical errors, and ensure your Google Business Profile and local citations are set up correctly, helping you attract more relevant traffic from within Brighton and the surrounding areas.

2. Website Redesigns That Prioritise Performance

If your website looks outdated, loads slowly, or doesn’t work well on mobile, you’re probably losing business. We create modern, responsive designs that look great and convert well, with intuitive navigation, optimised layouts, and compelling calls-to-action.

Whether you’re a Brighton hair salon or a legal firm in Hove, we tailor the design to reflect your brand and meet the needs of your users.

3. Content That Connects with Your Local Audience

We craft engaging, SEO-optimised content that’s tailored to your Brighton audience—whether you need landing pages, blog articles, service descriptions or testimonials. This content doesn’t just boost your search rankings; it builds trust and encourages action.

4. Speed and Mobile Optimisation

Google places a heavy emphasis on page speed and mobile usability. If your site is slow to load or hard to use on a phone, you’ll rank lower in search results and frustrate users. We ensure your site performs at speed across all devices.

5. Performance Tracking and Reporting

We don’t just improve your site—we track its performance and send regular reports so you know exactly what’s working. You’ll get insights into your site traffic, user behaviour, keyword rankings, and conversion data.

A Local Team That Understands Brighton

Unlike national agencies that treat clients as numbers, Footprint is proud to be based near Brighton and works closely with many local businesses across the city—from the seafront to the South Downs.

We understand what makes Brighton unique, from its tech-savvy population and creative industries to its love of ethical, eco-friendly business practices. Our strategies are rooted in local knowledge—because digital marketing should always be contextually relevant.

Results That Speak for Themselves

We’ve helped numerous Brighton businesses achieve real, measurable improvements. Here are just a few examples:

  • A boutique retailer in The Lanes saw a 67% increase in online enquiries after a site restructure and SEO campaign.

  • A Brighton-based trades company jumped from page 5 to page 1 on Google in just two months, resulting in more local job leads.

  • A restaurant in Kemptown received more table bookings and 5-star reviews after we improved mobile speed and content visibility.

Ready to Give Your Website the Footprint Advantage?

Whether you need a full site rebuild or a few strategic tweaks, Footprint has the tools, team, and local insight to deliver results.

Our process begins with a free, no-obligation website review, where we assess what’s holding your site back and suggest immediate improvements.

From there, we’ll tailor a plan based on your business goals, your audience in Brighton, and your budget.

Take the Next Step Towards Online Success

Don’t let your website hold your business back. Brighton is a fast-moving city, and your online presence needs to keep up.

Let Footprint help you turn your website into your strongest marketing asset.