Stories and Highlights are powerful tools for businesses to engage with their audience, showcase products, and reinforce their brand. Below are some of the top tips to make most of them on Facebook and Instagram:

Best Practices for Highlights 

Post Consistently – Aim for daily or frequent updates to keep your brand visible. Stories disappear after 24 hours, so regular posting helps maintain engagement.

Use High-Quality Visuals – Clear, professional images and videos grab attention. Avoid blurry, pixelated, or low-light content.

Keep It Short & Engaging – Stories should be quick and to the point. Use a mix of videos, photos, and boomerangs to keep content fresh.

Incorporate Branding – Add your logo, brand colours, and fonts to maintain consistency across all posts.

Use Interactive Features – Encourage engagement by using:

  • Polls & Questions – Get feedback from your audience
  • Quizzes – Fun way to educate and entertain
  • Countdowns – Create excitement for an event or launch
  • Swipe-Up Links (if eligible) – Direct users to your website

Tag & Mention Others – If you’re working with partners, customers, or influencers, tag them to increase reach and engagement.

Add Location Tags & Hashtags – Helps increase discoverability, especially if targeting a local audience.

Include Call-to-Actions (CTAs) – Guide viewers with prompts like:

  • “Swipe up to shop”
  • “DM us for more info”
  • “Tap to learn more”

Use Music & GIFs – Adds personality and helps create a more engaging experience.

Share User-Generated Content (UGC) – Reposting customer photos, testimonials, or reviews builds trust and social proof.

Best Practices for Highlights 

Turn Key Stories into Highlights – Save important Stories in Highlights so they remain on your profile beyond 24 hours.

Organise by Category – Group Highlights into clear themes to make it easy for visitors to navigate. Examples:
About Us – Introduce your brand
New Arrivals – Showcase latest products
Behind the Scenes – Give an insider look at your business
Customer Reviews – Feature happy clients
FAQs – Answer common questions
Events & Promotions – Highlight special offers

Use Custom Highlight Covers – Design branded icons or thumbnails for each Highlight to create a cohesive and professional look.

Keep Highlights Updated – Regularly review and refresh Highlights to keep them relevant and engaging.

Prioritise Key Information – The first few Highlights should feature your most important content (e.g. services, bestsellers, or testimonials).

Use Actionable Titles – Keep Highlight names short and clear, e.g. “Shop Now”, “Our Work”, “FAQs”, or “Reviews”.

Final Tip: Track Performance & Adjust Strategy

Use Facebook & Instagram Insights to check how your Stories and Highlights are performing. Analyse views, interactions, and responses, and adjust your content strategy accordingly.

  • High Engagement? Post similar content more often.
    Low Views? Experiment with different formats, CTAs, or posting times.

If you’d like any more information, please just give us a call and we’ll be happy to help!