How To Make Sure People Can Find Your Website
Finding a method of ensuring that your website becomes highly visible when prospective customers are searching for keywords and terms related to your products/services is absolutely essential if you want to make the most from your website.
Search Engine Optimisation is this method and involves the practice of implementing a variety of techniques all sharing a single common goal, to make your website as user-friendly as possible for search engines such as Google, Bing and Yahoo.
What Exactly is Search Engine Optimisation?
According to Moz, “An important aspect of Search Engine Optimisation is making your website easy for both users and search engine robots to understand”.
Search engines are constantly striving to provide the best and most accurate results for their users. They want to ensure that when someone searches for a particular term or phrase, the websites that appear at the top of the rankings are the best and most appropriate websites.
To do this, they will only display the websites that they believe to be trustworthy and pertinent based on the search term or terms. The complex algorithms used by search engines such as Google gauge the relevancy of each webpage by evaluating a huge range of factors including, the page content, the page copy, and the quantity and quality of other pages linking to the website in question.
The Importance of SEO
75% of users never scroll past the first page of search results**
For this reason alone, it is essential that your business appears on the first page for your most important terms or you will be missing out on a huge amount of potential business.
The statistics indicate that rather than keep scrolling through endless pages of results, three-quarters of all internet users will search for another term if they cannot find what they are looking for. Therefore it stands to reason that the higher the webpage is ranked on the search results page, the greater the exposure and traffic your website will obtain.
The Benefits of SEO
By increasing the visibility of your website through the implementation of effective SEO techniques, the team at Footprint Digital will be able to significantly improve the visitor numbers to your website and by ensuring that the visitors are as relevant as possible, your conversion rate (visitors becoming customers) has every chance of increasing accordingly.
By not taking into account the huge number of people who turn to online searches as their primary method of identifying products and services, your business will be missing out on a massive amount of potential business.
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Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: What Is The Point In Having A Great Website If No One Can Find It?
- Office For National Statistics: UK Internet Users*
- Search Engine Journal: 24 Eye Popping SEO Statistics**
Could Your Business Benefit From Local SEO?
Footprint Digital’s expertise in all aspects of local SEO offers the chance to receive a swift and effective ROI.
What is Local SEO?
For the uninitiated, local SEO is a tailored solution designed to achieve maximised visibility in search results in key local areas.
For businesses providing any type of service (electrician, plumber, gardener, driving school etc), we don’t believe that we are going overboard by saying that this strategy can take your business to another level or leave it lagging behind if you choose not to implement it.
Covering a wide variety of areas which must be targeted, a typical local SEO campaign will include amongst others:
- The creation of an optimised GMB listing
- Mobile friendly/first website
- Geo-focused content
- Online reputation management
- Citations and NAP consistency
- Social media campaigns
- Local link building
- Google LSAs (Local Services Ads) (possibly)
By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.
- Top of the Google’s Listings with Footprint Digital Local SEO –Footprint Digital and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
- Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
- Social Media Interactions With Customers –Social Media for business is the fastest-growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: Is Your Website Ticking The Right Boxes?
How Can YouTube Be Used To Help A Business?
You can use YouTube to promote your business. There are several different things you can do to help your videos become successful. For example, you can create a channel and add your video to it. Then you can optimize your page for SEO, host webinars, and even embed your sign-up form directly into your videos.
Create videos based on YouTube keywords
The key to creating videos that rank highly on YouTube is leveraging keywords. The best way to do this is to use a keyword research tool. These tools can show you what types of keywords drive the most traffic and give you an idea of the competition for a particular phrase.
A good keyword search tool should also show you the current trends. In addition, these tools can provide information about the average cost per click for different keywords. This information is very important. It can help you figure out which keywords are driving the most traffic and which are generating the most revenue.
Using the right keywords can also make it easier for YouTube to suggest more videos to viewers. To do this, be sure to tag your video with the appropriate keywords. Also, make sure the description is short and to the point.
Optimise your channel for SEO
When you’re trying to increase traffic to your YouTube channel, it’s important to optimize your videos for SEO. This will boost your subscriber numbers and increase your ranking.
When you create a YouTube video, make sure you add your target keywords to the title and description. You can also use keyword tools such as Ahrefs Keyword Explorer to research keywords for your video.
Once you have your targeted keywords, you should use them in your title, description, and tags. Also, you can use captions to give your video more visibility and improve your rankings.
YouTube’s suggested video sidebar can be a major source of views for most channels. Try linking similar videos to your channel for better SEO.
Creating an optimized description is the lifeblood of your YouTube SEO strategy. Make sure to include your target keyword in at least 250 words. It’s also a good idea to include variations of that keyword. If you want, you can also include links to other channels.
Host webinars
If you have a webcam and a YouTube account, you can host your own webinar. This can be a great way to promote your business and engage your audience.
However, there are a few things you should know before you try it out. First, you need to set up a YouTube account and a web page. Next, you’ll need to choose a platform and create an event. You can also try out a chatbox, which will allow you to answer questions from viewers.
Live streaming is the easiest way to create a free webinar. It can be used to reach audiences from around the world. Aside from the video, attendees can interact with you live in the webinar. They can ask questions, share their experience, and even take polls.
Embed your sign-up form directly into your videos
Videos can be a powerful tool for your business. They can be used to engage viewers, boost click-through rates, and increase conversions. However, they can also cause negative effects on your site and on your users. Here are some things to consider before deciding to include videos on your website.
First, make sure you are using the right video hosting service. Your site’s hosting platform may have restrictions on file size and format. This can negatively affect page load times. Additionally, uploading videos can be expensive and drain your server’s bandwidth.
Next, ensure you are using the proper HTML version of your page. You will need to add a special tracking code from Google Tag Manager, so you can track how many people watched your video.
Measure your channel’s views and likes
For a business looking to gain traction on YouTube, measuring your channel’s views and likes is essential. It can give you a sense of how your content is performing, and whether you are targeting the right demographic. The key is to keep track of your performance in real-time, and use a dashboard to analyze your statistics. This way, you can quickly identify issues before they snowball into major problems.
To find out which metrics are relevant for your YouTube endeavours, take a look at the analytics tabs on your dashboard. You will want to pay attention to the Engagement, Reach, and Audience tabs. These tabs aren’t just for YouTubers, though, as they provide information on various devices your viewers are using. So, you can optimize your outreach strategies for specific platforms and devices.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
