What Are The Main Benefits Of Online Marketing For Businesses In Surrey
Surrey, like other places, can benefit significantly from online marketing, given its ability to reach a diverse and wide range of audiences efficiently and effectively. Here are several main benefits that businesses in Surrey could realise through online marketing:
1. Enhanced Reach & Targeting
- Online marketing provides businesses in Surrey the ability to reach local, national, and international audiences, targeting specific demographics, interests, and behaviours, ensuring more relevant exposure.
2. Cost-Efficiency
- Digital advertising can be more cost-effective compared to traditional marketing methods, allowing Surrey businesses, especially SMEs, to achieve higher ROI and optimize their marketing budgets.
3. Data & Insights
- The ability to collect and analyse data enables businesses to understand consumer behaviour, preferences, and trends, allowing for more informed and strategic decision-making.
4. Improved Engagement
- Social media and other online platforms allow for direct communication and interaction with customers, fostering relationships, community, and brand loyalty.
5. SEO & Online Presence
- A strong online presence and good SEO practices can help Surrey businesses rank higher on search engine results, driving organic traffic and increasing visibility and credibility.
6. Personalization & Relevance
- Personalised marketing messages and content can be created based on user data and preferences, increasing relevance and conversion rates.
7. 24/7 Accessibility
- The internet never sleeps, and online marketing allows businesses to be accessible to potential customers around the clock, breaking the constraints of time and geography.
8. Mobile Accessibility
- With the prevalence of mobile devices, online marketing allows businesses to reach their audiences wherever they are, offering convenience and immediacy.
9. Content Marketing & Value Addition
- Through blogs, videos, and other content, businesses can provide value, educate, and entertain their audience, while also improving SEO and driving traffic.
10. Brand Development
- A well-maintained website, a blog featuring quality and useful articles, and a strong social media presence can all help in building a brand, and establishing a business as an authority in its niche.
11. E-Commerce Opportunities
- Online marketing supports e-commerce efforts, enabling Surrey businesses to sell products and services online and increase sales and revenue streams.
12. Flexible and Scalable
- Online marketing campaigns can be adjusted in real-time based on performance data, allowing businesses to optimize results and scale efforts efficiently.
Localised Approach
Businesses in Surrey should also consider leveraging localised online marketing strategies to cater to the local audience effectively. Using location-based SEO, localised content, and advertising can help in attracting customers in Surrey and the surrounding areas, meeting the unique needs and preferences of the local market.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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A Comprehensive Guide to Remarketing: Boost Your Business with Strategic Ads
Remarketing, also interchangeably referred to as retargeting, is a powerful tool in the digital marketing landscape. This guide throws light on the world of remarketing, its workings, benefits, and how you can leverage it to drive success for your business.
1. Understanding Remarketing
1.1 What is Remarketing?
Remarketing, or retargeting, is a form of digital marketing that utilises ads to re-engage individuals who have previously interacted with your business online. Whether they have visited your website, viewed specific products, or left items lingering in their shopping cart, remarketing allows you to target these potential customers with personalised ads, encouraging them to complete their purchase.
1.2 Why is Remarketing Important?
Remarketing is crucial due to its ability to keep your brand at the forefront of potential customer’s minds. The personalised nature of remarketing ads enhances the customer’s online experience, making them more likely to engage with your brand. Furthermore, it is a cost-effective marketing strategy with a high return on investment (ROI), as you’re primarily targeting individuals already interested in your offerings.
2. Remarketing and Its Workings
2.1 How Does Remarketing Work?
Remarketing works by placing a tracking code, often referred to as a pixel tag, on your website or in emails. This tracking code collects data on the people who visit your site, which is then used to generate ‘remarketing lists’. These lists are employed by platforms like Google Ads to display personalised ads to the users when they’re browsing the web or using social media platforms.
2.2 The Remarketing Process
The remarketing process begins when someone visits your website. Their browser stores a cookie that tracks which pages they visited and any items they placed in their shopping cart or wishlist. This information is then utilised to generate ads tailored specifically for that user.
3. Types of Remarketing
There are several types of remarketing strategies, each with its unique benefits and best use cases.
3.1 Standard Remarketing
Standard remarketing allows businesses to target people who have previously visited specific pages on their site or performed certain actions. This method is especially powerful for increasing conversions and sales by targeting people who have already expressed interest in your business.
3.2 Dynamic Remarketing
Dynamic remarketing takes a more personalised approach by showing ads related to the specific products or services that a user has viewed on your site. It’s a potent tool for reminding potential customers of what they were previously interested in and enticing them to return and complete their purchase.
3.3 Video Remarketing
Video remarketing targets users who have interacted with your brand’s video content. If someone watches a video about your product or service on YouTube, they will then be served ads related to that product or service when they are browsing other sites.
3.4 Email Remarketing
Email remarketing allows you to send tailored emails to past customers and potential leads. It’s a useful strategy for building relationships with customers, increasing brand awareness, and driving sales.
4. The Power of Remarketing
4.1 Reaping the Benefits of Remarketing
Remarketing brings a range of advantages, including the ability to capitalise on lost website traffic, target audiences who are more likely to convert, and keep your brand top of mind for interested users. It’s an affordable marketing tactic accessible on various platforms and channels, suitable for every industry and vertical.
4.2 Remarketing and Increased Sales
Remarketing is especially effective for boosting sales. By targeting people who have already shown an interest in your business, you increase the likelihood of conversions. It’s a strategy used across all verticals and industries, making it a valuable tool in the digital marketing toolbox.
5. Implementing Remarketing Strategies
5.1 Setting Up a Remarketing Campaign
Setting up a remarketing campaign involves installing a pixel on your website. When a user visits your site, the pixel drops a cookie into their browser, adding them to your remarketing list. You can then serve targeted ads to these users, as long as your campaign is active.
5.2 Creating Remarketing Lists
Remarketing lists are collections of users who have performed certain actions on your site. You can create various remarketing lists and tailor your ads to each list, providing a highly personalised advertising experience.
6. Remarketing Costs and How It Works
Remarketing typically operates on a Cost-Per-Click (CPC), Cost-Per-Impression (CPM), and Cost-Per-Acquisition (CPA) model. You can define how much you’re willing to pay per click, impression, or conversion, giving you control over your spend and the ability to adjust your bids as per the specific remarketing list or campaign.
7. The Future of Remarketing
The future of remarketing lies in the shift towards first-party data. With Google’s decision to phase out third-party cookies, marketers need to pivot towards platforms that allow tracking based on first-party data.
8. Remarketing Best Practices
8.1 Pro Tips for Remarketing
One crucial aspect of remarketing is avoiding ad overkill. Too many ads can annoy potential customers, so it’s advisable to cap the number of ads each user sees. Remarketing ads can also be used to offer special deals unavailable during the user’s first visit to your site, serving as an extra incentive for the customer.
8.2 When to Use Remarketing
Deciding when to implement remarketing can be challenging. Some marketers use an ‘always on’ approach, running remarketing campaigns constantly for users who don’t convert. However, a more personalised approach can be more effective, targeting campaigns based on predefined criteria like the pages visited, time of visit, or during specific sales periods.
9. Remarketing Platforms
There are several platforms available for remarketing, including Google, Yahoo, and Bing for display remarketing; Outbrain for native advertising; Google Ads for search remarketing; and social media platforms like Facebook, Twitter, LinkedIn, and TikTok for social media remarketing.
10. Conclusion
Remarketing is a powerful tactic in the world of digital marketing, presenting businesses with a second chance to convert potential customers. It’s a strategy that keeps your brand at the forefront of the customer’s mind, maximising leads, conversions, and sales for your business. So, whether you’re new to the game or looking to refine your remarketing strategies, this guide offers valuable insights to help you drive success.
Remember, the world of digital marketing is ever-evolving, and staying ahead of the game requires continuous learning and adaptation. So, keep exploring, keep learning, and keep growing your business with effective remarketing strategies!
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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Why E-Mail Marketing Can Still Work For UK Businesses
Email marketing remains a potent and effective method for businesses, including those in the UK, despite the proliferation of various other digital marketing channels. Here are several reasons why email marketing can still work effectively for UK businesses:
1. Direct Communication
- Email allows businesses to communicate directly with customers, ensuring that marketing messages reach them without the interference of third-party platforms.
2. Highly Targeted
- Email marketing enables businesses to segment their audience and send highly relevant and personalized content, offers, and promotions based on individual preferences, behaviour, and demographics.
3. Cost-Effective
- Compared to traditional advertising and even some other forms of digital marketing, email marketing can be highly cost-effective, offering a high return on investment.
4. Measurable
- Email marketing platforms provide comprehensive analytics, allowing businesses to measure the success of their campaigns, test different strategies, and optimize accordingly.
5. GDPR Compliance
- With GDPR in effect in the UK, consumers have more control over their data. Emails sent with consent can result in a more engaged and responsive audience.
6. Customer Relationship
- Regular, value-filled emails help in nurturing relationships with customers, keeping the brand top-of-mind, and fostering loyalty and trust.
7. Mobile Accessibility
- With the proliferation of smartphones, most people have access to their emails at all times, making email marketing an efficient way to reach users wherever they are.
8. Flexibility
- Email marketing can accommodate a wide range of messaging, including newsletters, promotional offers, product announcements, transactional emails, and more.
9. Conversion and Sales
- Well-crafted email marketing campaigns can effectively drive conversions and sales by providing timely and compelling calls to action.
10. Leveraging Automation
- Email automation allows for the scheduling of triggered messages based on user behaviour, such as abandoned cart emails, welcome series, and birthday promotions, which can significantly increase engagement and conversions.
Strategies for Success
To optimize the effectiveness of email marketing, businesses should consider the following strategies:
- Value Proposition:
- Ensure that every email provides value, whether it’s through informative content, exclusive offers, or personalised recommendations.
- A/B Testing:
- Regularly test different subject lines, content, and sending times to determine what resonates best with the audience.
- Responsive Design:
- Optimize emails for mobile devices to ensure they are accessible and look good on screens of all sizes.
- Opt-In Lists:
- Focus on building and maintaining high-quality, opt-in email lists to ensure compliance with GDPR and to reach an engaged and interested audience.
- Relevance and Personalisation:
- Use data and insights to send relevant and personalized emails that resonate with the individual preferences and needs of the recipients.
By utilising these strategies and respecting user preferences and privacy, UK businesses can leverage email marketing to effectively communicate with their audience, build relationships, and drive sales.
Further Information
If you’d like to speak to us regarding our ability to design a quality website or perhaps how to maximise the potential of your existing website, please give us a call at 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
