The Importance Of Quality Content For SEO
SEO is a constantly evolving landscape and it is easy to see why this may be the case but we would like to shine a light on some of the basics to help provide you with a little insight.
It is all too easy to get wrapped up in trying to figure out exactly what search engines are looking for and tailoring all of your efforts towards them. However, whilst that cannot be completely ignored, the most important part of any SEO campaign is considering who you are targeting (i.e. your potential customers).
Creating The Right Content
With any website and any SEO campaign, it is essential that you make your audience your number one priority. By thinking like your audience and acting like your audience, you will be able to create content for your audience.
More than anything else, are you producing quality content? Are you getting your message across? Are you waffling on for pages when a few well-chosen words would do? Are you providing a reason for people to spend more than a few seconds reading your pages?
These are just some of the questions to ask yourself in assessing whether you’re providing quality content. This is not the place to skimp since it is the cornerstone upon which nearly all other factors depend.
Tips For Creating Content
To help you along the way, we have drawn up a list of some of the most important tips to help provide the best possible start to creating engaging content for your website.
- Spend some time making a decision on which writing style will be the most appropriate for your line of business and your audience? Informal and chatty, or Formal and serious?
- Keep the flow of content to your website regularly. Either in the form of landing pages or blogs.
- For any blogs, enable your readers to comment on your blog. Creating the ability to interact with customers is absolutely essential.
- Spend some time researching your competitor’s websites. Without actually lifting content straight from them, there is every chance that you will find some great ideas that you may be able to tailor for your own needs.
- Always keep your eyes open. It can be amazing where you can find some great ideas for interesting and engaging content for your website.
- Use links and images. No one wants to look at a page full of dry text; appropriate and entertaining images break up the flow of the blog. They also provide invaluable keyword search opportunities, if properly labelled and tagged. Links in your blog to relevant pages on your site will keep people on your website! Links to other sites, or supporting articles add a credence to your blog that is also crucial to your SEO.
- Link your blog to all your social media channels. This will let all your followers know when new content has gone up – keeping them in the loop and encouraging them to visit your site.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Have You Used Facebook Stories Yet?
The stories format is known for capturing people’s imaginations. But these lively 24-hour mini-narratives – which include Facebook Stories, Instagram Stories, Messenger Stories and WhatsApp status – can also strengthen people’s relationships with brands and drive sales. In fact, more than one in two people surveyed across 12 countries who use stories said they are making more online purchases as a result.
Stories is an immersive creative format that enables people on Facebook, Instagram and Messenger to view and share everyday moments through photos and videos that disappear (unless saved) within 24 hours. WhatsApp has a similar feature called WhatsApp Status. Stories can be enhanced with playful creative tools such as stickers, emojis and GIFs, as well as built-in camera effects like Boomerang and Hyperlapse. You can also use augmented reality effects. One billion stories are shared across Facebook, Messenger, Instagram and WhatsApp every day around the world.
Stories ads are full screen image, video or carousel ads that appear between Stories on Facebook, Instagram and Messenger. Unlike organic Stories, Stories ads do not disappear after 24 hours. You can use Ads Manager, the API, Instagram Promote/Facebook Boost Post or Business Suite mobile app to create Stories ads. In Ads Manager, either choose Automatic Placements or select the Stories placements manually using Edit Placements.
Stories ads have been shown to inspire a range of awareness, consideration and conversion actions.
Creating Stories and Stories ads is a great way for businesses to engage people:
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More than half the people on Instagram globally use Stories as well as Feed daily.
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More than half of people surveyed who use Stories said they are making more online purchases as a result.
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Some 68% of people surveyed said they use Stories on three or more apps at least once a week.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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How do I merge two Facebook Pages?
- You’re an admin of both Pages.
- Your Pages have similar names and represent the same thing.
- Your Pages have the same address, if they have physical locations.
- Go to facebook.com/pages/merge.
- Select two Pages that you want to merge and click Continue.
- Click Request Merge.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
