Communicating With New And Existing Customers Has Never Been Easier
Such is the influence of Social Media channels such as Facebook and Twitter, communicating with new and existing customers has never been easier.
72 per cent of small businesses find that going social boosts website traffic*
Whether you are hoping to engage with customers, establish and ultimately enhance your brand, increase traffic to your website, create a buzz about your products/services or simply increase sales conversions, social media can help.
What Is Social Media Marketing?
Social Media Marketing is a highly effective marketing tool that allows almost unlimited levels of communication. When used correctly, there is very little Social Media cannot be used to help you to achieve.
Content creation, strategic promotions, relevant graphic design and image sourcing, Facebook pay per click, and much more are all options for getting your brand not just out there and heard but even more importantly, understood as well.
Powerful Marketing Medium
Data from the VisionCritical study shows that 25% of Facebook and 34% of Twitter users reported buying tech tools or electronic devices after seeing recommendations or shares via these specific social networks. With power like this question moves from asking whether you can afford to try social media marketing to can you afford not to?
The Social Media Marketing packages available from Footprint Digital offer a number of benefits to small businesses including:
- Increasing Web Traffic
- Enhancing Your Brand
- Boosting SEO Efforts
Who Are We?
We are a team of skilled, knowledgeable and enthusiastic SEO experts who offer a combined level of experiences and expertise enabling us to deliver truly original and powerful work to our clients.
We work towards results: we find out what it is you want to achieve and work to create an advertising campaign, a website, a social media strategy, or all of those things combined in a way that will be truly effective.
How Can We Help?
Our expert guidance regarding all aspects of Social Media marketing will allow you to utilise the very latest technology to capture and engage your target audience.
Whilst there can be no denying the potential of Social Media Marketing, we understand that trying to fit another task into your already busy day is more than likely going to be a step too far.
What we at Footprint Digital do is help release the pressure by relieving you of the burden of this task whilst offering consistent expert advice and guidance throughout your campaign.
Regardless of whether you would like an ongoing service or a one-off boost to get you going we will fully assess your business, understand your goals, and put together a strategy that will make it all happen.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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- Audience Bloom: How To Determine Which Social Media Network Fits Your Business
- Social Media Examiner: Small Businesses Benefit Most From Social Media*
How Safe is Gmail?
A very interesting article was recently brought to our attention regarding the safety of Gmail and it certainly gives food for thought.
“Most people are aware of the cookies that track them across the web, and the privacy-invading practices of Google search, but did you know Google’s email service, Gmail, collects large amounts of data too?
This was recently put into stark focus for iPhone users when Gmail published its app “privacy label” – a self-declared breakdown of the data it collects and shares with advertisers as part of a new stipulation on the Apple App Store.
According to the label, those that grant the appropriate permission to the iOS Gmail app can expect Google to share information including their approximate location, user ID – an identifier used to anonymously track them – and data about the ads they have viewed online with advertisers. More data is used for analytics – in Google’s words, “to build better services” – including purchase history, location, email address, photos and search history.”
Gmail is by far the most popular email service, with more than 1.5 billion active users, compared with 400 million using Microsoft Outlook and 225 million signed up to Yahoo Mail.
Although Google stopped scanning email content to tailor ads in 2017, last year the company started showing shopping ads in Gmail. And it still scans emails to facilitate so-called smart features such as the ability to add holiday bookings or deliveries straight to your calendar or to autocomplete suggestions.
Every way you interact with your Gmail account can be monitored, such as the dates and times you email at, who you are talking to, and topics you choose to email about says Rowenna Fielding, founder of privacy consultancy Miss IG Geek.
How Google uses your data
Much of the information collected by Gmail and shared with advertisers is metadata – data about data. But if you carry cookies from other Google services, your activity can be correlated or “fingerprinted” from associated products such as Google Maps and YouTube. “Gmail becomes a window into your entire online life because of how wide and deep their surveillance architecture goes,” Fielding says. “Practically everything you do online will feedback to Google.”
Part of the problem is a lack of regulatory enforcement around email data collection and tracking. Most people are becoming aware of tracking as they visit websites due to regulation such as the EU’s ePrivacy Directive and the General Data Protection Regulation (GDPR).
“People are aware of cookies because of privacy and data protection law – which states that planting trackers on your device requires your consent, and you have the right to be told about what is happening to your data,” says Fielding. “In Europe, those protections cover email tracking as well, but there hasn’t been much enforcement in this area.”
For the full article, please click here.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Staying In Safe Hands With Footprint Digital
If you decide to keep things in-house, can you dedicate the necessary time to be successful? Does your team have the necessary level of skill and knowledge to make it work effectively. The majority of work relating to websites and online marketing can be tricky and time-consuming. From managing and updating your website to sending out regular Social Media updates, it takes time, effort and a level of knowledge that few people actually have to make this work.
Below we have outlined 3 of the main reasons we believe outsourcing work to a reputable digital agency (such as ourselves!) is the right thing to do.
No. 1 – Keep Your Time Your Own
All businesses are faced with an issue that there is simply no way to overcome – there are only so many hours in the day! Staying up to date with essential work can be tough enough and when adding additional work into the mix, something has to give.
By outsourcing work such as website maintenance, SEO, Social Media management and content creation. You can then can focus on the aspects of your work that must have your regular attention.
No. 2 – A Fresh Pair Of Eyes
A fresh pair of eyes can be important at all times. The truth is that your own personal perspective of your business and reality may not be the same thing. Sometimes, a fresh pair of eyes and some outside input can be just what is need to help ensure your business becomes even more productive and ready to take the leap to the next level.
An agency such as Footprint Digital can help deliver a clear and fresh perspective of any business.
No. 3 – Leave It To The Specialists
There is absolutely no shame in not knowing everything about everything! If you have to take the time to train a member of staff to learn all the intricacies of website management and Social Media campaigns, is it really worth the expense?
Simple economics highlight the fact that it’s nearly always far more economical for agencies to pay for the best digital marketing software and services.
Whilst most businesses can gain access to almost any online tool, digital agencies are able to offer the chance to tap into the best in class tools due to those same tools being used across a large array of clients.
Further Information
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
