Will Your Customers Find You Without SEO?
A significant proportion of web traffic finds its way onto their destination website via the 2 well known commercial search engines – Google and Bing and to a lesser extent, Yahoo!
Although there are other methods of attracting visitors (such as utilising social media platforms), search engines continue to be the primary method of navigation for most web users.
Guiding Customers To Your Website
Search engines have been designed to help guide people (your potential customers) to the most appropriate websites based on the terms that are being searched for. If your site cannot be located by search engines or your content cannot be put into their databases, there is every chance that you will miss out on a tremendous amount of business.
Experience indicates that search engine traffic has the ability to offer significant benefits to businesses with an online presence. Ensuring that the right (targeted) visitors find your website can increase publicity and generate revenue and exposure like no other channel of marketing.
Can Search Engines Find Me Without SEO?
Whilst search engines are incredibly intuitive, they still need a (not so little) nudge in the right direction. All of the major engines constantly work towards improving their technology to ensure that they generate the best and most accurate results for each search. However, there is a limit to how search engines can operate and this is where SEO steps in to help guide the search engines to your website.
It is important to note though that the correct practices must be implemented because whilst the right SEO can net you countless visitors, the wrong moves work against your website ensuring that your site becomes buried deep in the search results where visibility is minimal.
How To Choose The Right Terms?
Search terms, keywords or key terms are essentially the words that users type into search engines and carry a huge amount of value. Investing in effective search engine optimisation, whether through time or finances, is proven to offer an exceptional rate of return when compared to other types of marketing and promotion.
Should I Try To Do SEO For Myself?
The internet is becoming increasingly competitive, and those companies who actively embrace SEO will have a distinct advantage in regards to visitors and therefore potential customers.
Depending on the amount of spare time you may have, your willingness to learn, and how complex your website is, you may decide you need an expert to handle things for you and we would always strongly advise leaving this side of your online business to the experts.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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UK watchdog may block Google’s ad shake-up for years
Britain’s market watchdog is examining plans to block Google for two years or more from rolling out new privacy features on its Chrome internet browser.
The Competition and Markets Authority is weighing up proposals to put the update on ice over fears that it could crush advertising revenues at smaller rivals.
On-Going Investigation
The regulator has already launched an investigation into the technology after campaigners warned it could harm other websites by robbing them of the data they need for advertising.
Google claims the new features will protect internet users’ privacy, even though the tech giant will still be able to use similar data itself. Its ‘sandbox’ privacy settings will stop smaller websites from using cookies to collect data about visitors’ internet activity. Advertisers rely on cookies to target people with offers they think they will like.
Hitting Revenue
Pressure group Marketers for an Open Web has told the CMA the project could hit smaller websites’ revenues by up to 75 per cent.
The CMA launched its probe on January 8, but The Mail on Sunday understands its investigation could take two years or more.
Officials fear any changes to the browser could cause irreversible damage to competitors before the probe concludes.
Acting In The Public Interest
The watchdog has the power to stop the rollout if it can prove that urgent action is needed to prevent significant harm to individuals or businesses in the UK. The CMA can also act if it is in the public interest.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: UK watchdog may block Google’s ad shake-up for years
Could Changes To Reporting News By Google & Facebook
According to a report in the Mail, Google and Facebook could be forced to pay news publishers for their content as part of the government’s bid to rein in the power of tech giants.
- Competition watchdog wants Digital Markets Unit to fine firms if breaching rules
- New fines would mean a penalty of £12billion for Google or £5billion for Facebook
- Rules to cover how companies do business with others and how they treat users
- Unit could be running by April but enforcement powers might take until 2022
Google and Facebook could soon be forced to pay UK publishers for using their news content as part of a suite of new powers to rein them in, the Government‘s digital taskforce said today.
A group led by the UK’s competitions watchdog believes British publishers are victims of the tech giants’ extraordinary market dominance and payments for stories and videos could help address this.
Google and Facebook’s use of shadowy algorithms to drive internet traffic and grab 80% of the UK’s £14billion digital advertising market should also be tackled, today’s recommendations say.
The Australian government has released draft legislation to compel Google and Facebook to negotiate with Australian media companies. The digital platforms have responded aggressively, warning users of dire consequences and, in the case of Facebook, threatening to remove news from Australian Facebook pages. Here’s what the fight is about.
For more on this story, please click here.
Why does the Australian government think Google and Facebook should make payments to Australian media companies?
It’s all about the relative market power of the news companies and the tech giants.
News companies and digital platforms need each other. Google and Facebook are gateways to the internet for almost every Australian, so news companies have no choice but to distribute their journalism via these platforms. That benefits publishers when the platforms send readers back to news websites.
But the digital platforms also need news. Users would find Google or Facebook far less helpful if no news appeared on their feeds or in their search results. More than half the Australian population finds news via the platforms, the 2019 University of Canberra digital news report found. The platforms monetise these audiences by selling advertising against the attention paid to news. They also collect vast amounts of data about those readers, which helps them target advertising and become even more dominant in the advertising market that once paid for the production of news. Excluding classifieds, the ACCC estimates that Google collects 47% of all online advertising in Australia; Facebook collects 21%.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
