Universal Analytics will be going away. Google Analytics 4 is the next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
Understand what’s going to happen
- Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
- After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.
- In the coming months, we’ll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you’ll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.
Check if your Google Analytics property is impacted
- If you created your property before October 14, 2020, you’re likely using a Universal Analytics property.
- If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already, and no action is required.
Complete your next steps
We strongly encourage you to make the switch to Google Analytics 4 as soon as possible. Doing so will allow you to build the necessary historical data and usage in the new experience, preparing you for continuity once Universal Analytics is no longer available.
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.
Get started
To get started with Google Analytics 4, see Get started with Google Analytics. For information about the Google Analytics 4 property, see Meet the next generation of Google Analytics.
Migration resources
Google Analytics 4 is a new kind of property with different reports than what you’re used to seeing in Universal Analytics properties. If your website currently uses a Universal Analytics property and you want to use a Google Analytics 4 property, see Make the switch to Google Analytics 4. You can also visit the Developer Migration Center for migration information geared towards a developer audience.
Further Information
If you’d like to speak to us regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
