Are you thinking of having a new website designed? Do you have a website which you believe could be working harder for you? SEO Caterham is the often overlooked service which can literally prove to be the difference between make and break for many websites.
What is SEO?
SEO (or Search Engine Optimisation to give it its full name) is a cover all term which encompasses all of the behind the scenes work which comes together to make sure that your website is ‘Search Engine Friendly’ in the eyes of Google and the other major search engines like Bing and Yahoo.
The implementation of effective SEO techniques plays a pivotal role in the process of designing a quality website but is one that can easily be mishandled. We understand that finding the right SEO specialist can be a bit of a minefield but at Footprint, we will help guide you through the entire process to make sure that the right steps are taken on the way to achieving your goals for your website.
Future Proofing Your Website
There are several key aspects to successful SEO and having one eye on the future is perhaps the most important of all. Many SEO companies seek to cut corners in order to achieve quick results. This approach is absolutely certain to fail over the longer term and therefore putting everything in place to provide lasting results should always be the very highest priority.
Because we understand that there is no ‘one size fits all’ technique to effective SEO, we have a proven record of being able to adapt our methods to ensure that each website and each market sector needs to be handled differently and this is an area in which our team of designers and specialists are particularly adept. This allows us to attain the best possible results on a consistent basis.
Footprint’s Search Engine Optimisation techniques take a wide variety of factors into account and include a variety of both On-Page and Off-Page solutions which will be tailored to the individual requirements of each client.
To ensure that the best results are produced it is important to ensure that your website is well written on contains all of the appropriate coding. This is where our On-Page SEO techniques come into their own.
On-Page SEO Caterham techniques are always the first place that our work will commence because if certain aspects of your website are not correct, it will not matter what Off-Page optimisation techniques are used as they will not work properly.
The On-Page techniques used at Footprint involve ensuring that several different aspects of coding for your website are correct and that a sitemap has been created. This coding that will need to be optimised includes:
- Meta tags
- Heading tags
- Contextual linking
- General HTML code
It may also be beneficial for us to modify the content on your website to ensure that it performs to its optimum level. The creation of well written blog entries can also prove to be highly beneficial as the fresh content offered by these will help to keep the content on your website fresh and up to date.
Off-Page SEO techniques involve using websites other than your own to create a link exchange. This can include:
- Directory submissions,
- Other blogs
- Relevant Article websites
It is again important to note that whilst other companies may offer the ability to generate huge numbers of links to and from your website, it is very much quality rather than quantity that will provide the best results. It may well even prove to have a negative effect on your Google ranking if you are linked to many poor quality websites.
Social Media Search Engine Optimisation
Social media outlets such as Twitter and Facebook provide a great opportunity for your company to make contact with a massive number of potential customers. Reaching an audience of a substantial number through Facebook and Twitter takes a lot of hard work and dedication and at Footprint our social media SEO packages have been designed to provide the maximum amount of positive exposure for your company.
If you sign up for one of our Social Media packages, you will have the option of either letting us set up your account and then advise you on the best way to proceed or alternatively you can leave the campaign and hard-work to us! We know which one we’d choose!
By ensuring the appropriate amount of time and effort is taken, the rewards of this style of SEO for your website will speak for itself.
Facebook SEO & Twitter SEO
Facebook and Twitter accounts have evolved into a highly effective way for your business expand their networking capabilities literally anywhere around the world.
There are different ways to optimise your Facebook and Twitter pages to generate fresh interest for your business and at Footprint we will ensure that your pages are attractive and constantly updated with images, text and wherever appropriate videos, to guarantee that your page is consistently up to date and interested.
This method of SEO also provides you with a golden opportunity to expose quality testimonials and success stories regarding your business to a mass audience.
Footprint Web Design has been at the forefront of SEO Caterham and web design and development for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at firstname.lastname@example.org.
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