Have you registered your business with Twitter and Facebook? To some business owners, social media marketing is something to be embraced but for others it is still something that they find difficult to understand and just a little too complex.
We are always here to help promote your business via Social Media channels but should you still need a little convincing, we have drawn up a list of 3 reasons we believe that your business must embrace Social Media.
No. 1 – It’s a Free Advertising Platform
The beauty of nearly all social media platforms is that they are free to set up and use. Whilst you can opt for paid options in the future should you wish (such as Facebook post boosts), all of the major Social Media platforms such as Twitter, Facebook and LinkedIn offer their standards services for free.
Twitter for example is completely free to use and offers possibly the fastest and most user friendly method of contacting your customers and building up a large number of followers.
If you have not already created a Social Media presence for your business, there is every chance that you are already lagging behind your competition.
No. 2 – Social Media Can Drive Traffic To Your Website
Taking the time to be active on your chosen social media channels is very likely to help increase the amount of traffic being received by your website.
As a business, targeting the right people via Social Media and offering well thought out content can help you to grow your audience and help to encourage them to visit your website to find out more information.
No. 3 – It Offers a Great Method of Sharing Content
Until relatively recently, finding methods of distributing content to a widespread audience was a costly and time consuming process. However, thanks to the creation of the various Social Media channels, it is now easier than ever before.
Just in case you are still a little unsure, check out some of the following statistics relating to Twitter users.
With approximately 190 million unique visitors using Twitter every month and 2.1 billion Twitter search engine queries every day*, you would be crazy not to enhance your presence on this hugely popular Social Network.
Here are some interesting business facts and stats about Twitter that are worth checking out**:
- 33% of Twitter users follow a brand
- 79% of Twitter users are more likely to recommend brand they follow
- 67% of Twitter users are more likely to buy from brands they follow
- 85% of people say they feel more connected to the business after they follow them