By creating a positive user experience for visitors, you have a far greater chance of your visitor either becoming a customer or at least being prepared to visit your website again in the future when the time is right.
The creation of a website that looks great and is easy to navigate plays a critical role in offering a top user experience and below we have identified 3 of our top tips to help take the experience to a higher level.
1. Usability & User Experience Are Not Always The Same Thing
A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.
To help break this down a little further, the fundamental difference is as follows:
User experience means that visitors to your website want to use it whereas usability means that a person can easily use it.
Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.
2. Less Can be More
Cluttered websites can be a nail in the coffin in regards to usability. Too confusing, too difficult to navigate, contains too much information, are all common complaints. Any of these will result in a very strong chance that users will find their experience to be a poor one.
Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.
Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.
3. Offer a Safe Browsing Experience
People are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, they will not make either online or in-app purchases.
Customers are quite rightly varied wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.
Take all steps possible to ensure that your website is as secure as possible.
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