4 Benefits of SEO For All Businesses
Do you think that your website is performing as well as it could? Whilst SEO can certainly help any company looking to help make the most from their website, it’s not just limited to big businesses. Small businesses may have even more to gain by the 4 benefits outlined below:
- Increased conversion rates (customers spending more money!!)
- Creating increased trust with your clients
- Advertising the keeps on giving (unlike some forms of advertising such as leaflet and newspaper advertising, SEO is designed to keep on giving)
- Increased feedback (the ability to leave reviews can be key in opening lines of communication with your customers)
Every business owner should have the goal of reaching page one on Google for terms relating to their products and services. The importance of being easily found on the internet couldn’t be any higher and whilst it can be tough to get there, once you are there SEO can become the investment that just keeps on giving.
Modern Day Advertising
Unlike some traditional methods of advertising such as newspaper adverts or flyers, whilst an organic and well-planned SEO strategy can take a period of time to put into place, once the results start to come in, there is no upper limit to how great your ROI may become.
Depending on the type of business you run, the implementation of SEO does not have to cost a small fortune. Even small businesses which have a limited marketing budget will get effective help from SEO when it comes to increasing their visibility, rankings and more importantly, leads.
A Variety of Key Factors
There are a variety of external factors which are likely to determine just how difficult it will be to achieve a good ranking for a website and these factors are likely to vary greatly from business to business and sector to sector.
Although some competitive industries may require a larger SEO budget to achieve their desired results, through wise investment, many small businesses will be able to obtain the benefits of effective SEO which can make a significant difference to their business.
Further Information
If you’d like to speak to use regarding our ability to design you a quality website or perhaps how to maximise the potential of your existing website, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
Currently Browsing: 4 Benefits of SEO For All Businesses
Becoming Mobile Friendly For 2019
The implementation of responsive web design techniques will ensure that your website will display and perform perfectly across a variety of different platforms.
Keeping up with the sheer number of different devices which can be used to a view a website is a difficult job. However, thanks to our ability to create responsive web designs, this is no longer the case. We can help your web visitors achieve the optimum experience regardless of how the visit your website.
As the user switches from their desktop computer to their iPad, the website should automatically switch to accommodate for resolution, image size etc. Essentially, we will ensure that your website has to the technology to automatically adjust to different devices.
What Are The Advantages Responsive Web Design?
- Associated Costs: Responsive web design ensures that you only have one website rather than many.
- Reduced Maintenance: Only having one website across all platforms ensures that you will not have to manage multiple web sites.
- Consistent Experience: Visitors to your website should receive the same high level experience, regardless of the device they use to access it.
Other important advantages include the following:
Improved Search Engine Rankings
Search engines recommend responsive development for mobile website design and favour mobile friendliness in their search engine result page (SERP) rankings. Responsive sites have only one URL and the same HTML code across all devices which make it easier for search engines such as Google to find, index and organise content from a single company site than from two or more sites. A higher ranking goes hand in hand with increased conversions. A single URL is also easier for users to share and link to.
Reduced Bounce Rates
Today’s customer is nearly always well informed. They will only stick to your content if it’s engaging and if what you’re offering is easily and quickly found. If your web-only site doesn’t translate well to multiple devices such as smart phones and tablets, you can as well forget about sales from numerous potential buyers. Research has it that a website that is not mobile friendly will have an immediate bounce rate of about 40%.
All in all, there can be little doubt that the creation of a responsive web design is certainly beneficial. With Google even penalising websites which are not responsive in mobile search results, we certainly recommend the creation of a responsive website for all our clients.
Further Information
For more information on how Footprint Web Design can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk
Currently Browsing: Becoming Mobile Friendly For 2019
Keeping Things Moving Forward At Christmas
Christmas is a busy time of year and, what with work and social commitments, you can guarantee that the last 2 weeks of December are not going to be the most productive!
So how do you stop your website’s SEO commitments from slipping, during this festive period? We know your online presence is one of the most important aspects of your business and the time of year should make no difference.
Footprint employ a dedicated team of SEO professionals, who offer bespoke solutions to our clients – all year round! We’ll make sure that your website doesn’t suffer the dearth of activity that so many others do; keeping you on top of the game (and the rankings) into the new year.
Business doesn’t stop and, in today’s economic climate, it’s more important than ever to make sure that your website is working as hard as possible for you.
Our team have been at the cutting edge of SEO since it came into play – and have a great understanding of all the tricks of the trade to keep you at the top of Google‘s (and the other major search engines) rankings.
Amongst many others, our team specialise in the following areas:
- Social Media presence (Twitter, Facebook, Google+, etc.)
- Maximising Google Rankings
- Creating Quality Content
- Blogging
- Maximising Online Visibility
- Performance Monitoring & Feedback
Contact us today to arrange a bespoke solution for your business, and make sure your website is the star at the top of the tree this Christmas!
Further Information
For more information on how Footprint Digital can help you, or to inquire about a quote, please contact us on 01883 372488, or email us at: info@footprint.co.uk
Currently Browsing: Keeping Things Moving Forward At Christmas
