3 Steps To Help Create The Perfect E-Mail Marketing Campaign
E-Mail marketing is one of the founding fathers of online marketing. Used businesses for many years, the key to success is often the ability to create an e-mail that catches the attention immediately and does not get sent straight to the online rubbish bin.
Below we have identified 3 of the key areas to address before any e-mail marketing campaign.
No. 1 – Don’t Hide The Important Information
Whilst this may sound fairly obvious, e-mail marketing should also be concise. People are busy and if they cannot immediately identify the important information contained within the e-mail, there is a very strong chance that they will not take the time to find out what it is.
By ensuring that your customers can easily identify the key areas of interest, you can significantly increase the chances of you generating conversions from your e-mail.
No. 2 – Focus On Mobile Optimisation
There is a very strong possibility that your e-mail will be viewed via a mobile or smart device. As such, the e-mail must be optimised for viewing via these devices.
Our advice regarding creating a mobile optimised e-mail as is as follows:
- Keep the amount of text to a minimum – short snappy messages are the way to go
- Use clear CTAs (Call to Actions) – don’t make your potential customers guess what you want them to do!
- One-click buttons are user friendly and time-saving
No. 3 – Creating A Sense of Urgency
Things that can wait are often forgotten. As such, creating a sense of urgency is a tried and tested way to engage potential customers in your message.
By injecting a sense of urgency (an expiring offer for example) into your subject line, you can take significant steps towards ensuring recipients actually want to see what is contained within the e-mail.
Let Us Know What You Think
If you struggle to create interesting and informative content for your email subscribers, contact Footprint Digital today. We can help to create a comprehensive online marketing campaign for your business which will drive the right people to your website.
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5 Reasons Why You Should Employ an SEO Expert
At Footprint Digital, we understand the value of SEO. However, there remains a degree of scepticism regarding its effectiveness for all businesses.
Whether you are running a multi-national company or a small locally based business, if you have a website (you really should!), SEO is crucial if you would like to make the most of it.
In our blog today we are going to take a closer look at 5 reasons you should turn to an SEO expert to push your website forward.
No. 1 – SEO is the key to drawing people to your website
With a huge number of people turning to the internet when looking for products and services, you will miss out on a huge number of potential customers without an optimised website.
No. 2 – SEO experts understand which steps to follow
There are many different theories relating to what can contribute to a successful SEO campaign. Only through extensive experience will someone be able to tap into the right target areas without wasting time on areas which are unlikely to work.
No. 3 – SEO experts offer the best value for money
SEO should always be viewed as an investment rather than an expense. As such, an experienced SEO company will know precisely how to make your investment work for you.
Whether this involves exploring Social Media channels, optimising your website or a combination of the two, all angles will be explored.
No. 4 – SEO experts will allow you to focus on your areas of strength
There are barely enough hours in the day as it is. Do you want to add another responsibility to your workload? Leaving the management of your website to an expert will allow you to focus upon your own business.
No. 5 – Stay up-to-date with Google’s changes
SEO is a constantly evolving process. Without someone dedicated to keeping up to date with Google’s changes, it will be next to impossible to implement an effective SEO strategy.
If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design today.
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How Engaging Is Your Blog?
There are a variety of reasons why people may choose to add a blog to their website. Some people like to interact with their customers, some use it to provide information relating to products and services, some use it for SEO purposes. The key to making sure your blog is successful is trying to make it engaging.
Below are a couple of ways to give things a nudge in the right direction.
Tip No. 1 – Choose Snappy Titles and Headings
Headings are important for readability as they set the tone for the whole article. If are using your blog for SEO purposes however, they take on even more importance.
Google uses article headings to help understand the main topics of a long post and therefore the addition of headings will help to improve your chances of achieving a ranking on Google’s search engine for your post.
Tip No. 2 – Don’t Skip The Basics
When it comes to writing, the basics are good! Punctuation and structure may sound like the absolute basic of basics, it is amazing how many people still believe that it is ok to add huge blocks of text which are not broken up into relevant paragraphs and instead expect readers to fight their way through it!
Using paragraphs and punctuation can ensure that your content is far easier on the eye and much easier to read.
Tip No. 3 – Don’t Write Too Much!
Whilst it is widely believed that Google likes lengthy articles, the same cannot be said for humans! Rather than aiming for a re-writing of War and Peace, we believe that golden number for any online article should be a minimum of 300 words.
This should give you plenty of scope to get your point across without the concerns that the reader may lose interest.
Please Note – Typically, we try to aim for between 300 and 700 words and include any target keywords between 3 and 6 times.
Contact Us
If you would like to put your website in the hands of a company who will take it forward, please contact Footprint Web Design on Tel. No. 01883 372488 today.
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