3 Reasons Why WordPress Is Perfect For Your Website
Have you heard of WordPress? Even if the answer is no, there is every chance that you have browsed or used a website that has been designed using WordPress.
For business users, this platform not only leads to user friendly experiences, it is also ‘Google friendly’ which can be hugely important
A Little History Lesson
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.
What Can WordPress Be Used For?
WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes,
WordPress is limited only by your imagination.
If therefore you are looking for a company to establish a professional easy to manage website then you may want to consider using WordPress as your platform and below you can find out 3 reasons why.
- Maximise Your Company: With a close degree of communication between you and our designers we can use WordPress to create a unique design which will help to enhance your company profile.
- Effective Infrastructure: Your website infrastructure can play a pivotal role in regards to the success of your business and can bring massive change to your online fortunes due to the excellent results obtained from a search engine optimisation perspective, WordPress works particularly well.
- High Quality Performance: With so many options out there for people looking to build and manage their website, choosing the right web design company to design your site is very important. Our high quality web designs have been used by companies in all sectors and in all lines of work. We cut no corners during the full web design process and this ensures that your web site will be designed to perform at its optimum level.
Further Information
If you’d like to speak to us regarding any of our services, including our WordPress web designs, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Would Instagram Be Useful For Your Business?
Have you ever heard the phrase ‘a picture speaks a thousand words’? If your business can tap into the visual aspect of your products or services, the creation of an Instagram account can offer the perfect method of spreading the good word about your company.
Why Instagram?
Despite launching only 5 years ago, the popularity of Instagram has exploded and it can now play a pivotal role in growing any online presence.
With an estimated average of 500,000,000 daily users*, it now has the backing of Facebook and is showing absolutely no signs of slowing down.
Key Differences
Unlike other popular social media platforms such as Twitter and Facebook, Instagram has been designed to be completely image-led. It is this key difference that has played a pivotal role in becoming so popular.
Whereas it can be difficult trying to choose the right words for Facebook or narrow down your Twitter update to 140 characters without losing your message, Instagram offers the pure power of sharing images.
In addition to allowing users to post images, Instagram’s filters and editing options mean that almost anyone can become a skilled artist to create images which are stunning and designed to capture the attention of your audience.
Driving Traffic To Your Website
Although Instagram does not offer the opportunity to post links within your Instagram posts, you do have the option to add links to your website into the profile section of your account. When done correctly, you can help to direct potential customers quickly and easily to your website.
Further Information
Footprint Web Design has been at the forefront of web design, development and marketing for nearly 20 years. If you are looking for a website that truly represents your business, or advice on how to make your site stand out, then contact us today on 01883 372 488, or via email at info@footprint.co.uk.
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*Source – https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/
5 Benefits of Responsive Web Design
It has been well over a year since Google announced that they were changing the way they crawl and index websites on mobile and smart devices. With the seismic shift in web users browsing habits (more people now use mobile devices to browse the net than desktop/laptop), this move was inevitable and has resulted in significant changes to web design practices throughout the UK.
Here at Footprint Web Design, we design fully responsive websites which are created to adapt to the optimum layout for the size of the device on which the website is being viewed. Essentially, this means that your website will fit any device which uses a full web browser, including:
- Desktop
- Laptop
- Smart Phone
- Tablet
- Smart TV
If you are still a little unsure whether responsive web design can be beneficial to your business, we have identified 5 benefits that should not be overlooked.
Number 1 – Enhanced Usability
Because responsive websites display perfectly regardless of the device they are being viewed upon, they are far easier to use on mobile devices than ‘sites which are not responsive.
Number 2 – Easier Maintenance
If you have a number of different websites which have been designed for one particular device, each time you wish to update your website, you will have to update each one individually. This will either be time consuming at best (if you are doing it yourself) or costly at worst (if you need to pay someone else to do it for you.
Responsive websites all run from the same CMS and therefore updating the main site will update all versions.
Number 3 – Removal of Duplicate Content Issues
Responsive web designs remove duplicate content issues.
In a similar vain to number 2, having multiple versions of your website that you have designed for desktop, tablet and mobile will result in different URLS. This not only makes Google’s life more difficult (along with other search engines) when it comes to crawling your websites, they will also see the same content on different URLs meaning duplication issues.
Number 4 – Increased SEO Benefits
Google has acknowledged that it gives preferential treatment to websites which are optimised for viewing via mobile devices via their mobile search results.
Number 5 – Google Says it is a Good Idea!
“Responsive design is Google’s recommended design pattern”*
Whether we like it or not, Google really does call all of the shots when it comes to online searches. If they make a statement as strong as this, we would all be foolish not to listen!
Source * https://developers.google.com/webmasters/mobile-sites/mobile-seo/
Further Information
If you’d like to speak to use regarding how we can help you to use web design to grow your company, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
