How Does A Local SEO Campaign Work?
If you have paid any attention to our blog over the past few years, you will know how strongly we feel about the importance of local SEO.
Footprint Digital’s expertise in all aspects of SEO offers the chance to receive a swift and effective ROI.
- Top of Google’s Listings with Footprint Web Design Local SEO –Footprint Web Design and our team of SEO experts possess all of the skills needed to get your business to the top of Google’s natural listings and to appear on Google Maps & Places. These are vital if you want people locally to easily find your small business.
- Achieving Fast Results –Google’s PPC (Pay Per Click) platform, Adwords, offers the most effective method of quickly attracting business on the internet. We will get your PPC Marketing up and running for you and have customers finding your business and services in the shortest possible period of time.
- Social Media Interactions With Customers –Social Media for business is the fastest growing method of opening lines of communication between a small business and its customers. By allowing you to offer updates, receive feedback and get in on what your customers want – all a very low cost – social media platforms are quickly becoming one of the primary advertising methods for businesses throughout the UK.
Individually Tailored Results
For the uninitiated, local SEO is a tailored solution designed to achieve maximised visibility in search results in key local areas. For businesses providing any type of service (electrician, plumber, gardener, driving school etc), we don’t believe that we are going overboard by saying that this strategy can take your business to another level or leave it lagging behind if you choose not to implement it.
Which Areas Does A Local SEO Campaign Target?
Covering a wide variety of areas that must be targeted, a typical local SEO campaign will include amongst others:
- The creation of an optimised GMB listing
- Mobile friendly/first website
- Geo-focused content
- Online reputation management
- Citations and NAP consistency
- Social media campaigns
- Local link building
- Google LSAs (Local Services Ads) (possibly)
By placing an emphasis on the most beneficial areas of SEO, our local SEO marketing techniques can often take less time to produce effective results, therefore quickly helping to increase the levels of traffic to your website.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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What Options Are Available To Manage A Google Business Profile?
If you own or manage a business that appears on Google Search, you may be informed that you need to finish the verification process, claim ownership of the Business Profile or resolve the issues with the Business Profile being suspended or disabled.
Eligibility
Important: If your Business Profile is suspended or disabled, to make edits for reinstatement, use Google My Business in a Web browser or click Edit Info on Search.
If your business is verified, the Business Profile is publicly available and visible to you and other users. You can manage your business on Search and Maps. If your business is not verified, the Business Profile may or may not be publicly available:
- If your business isn’t verified and your Business Profile is publicly available: You can manage your business on Search.
- If your business isn’t verified and your Business Profile isn’t publicly available: You can manage your business on Google My Business Web. Your profile might not be publicly available if you created a new business on Search or Maps and never completed verification.
Tip: You may notice that Google My Business Web indicates a different status from Search or Maps. For example, Google My Business indicates verified, but Search indicates not verified. In these cases, Google My Business Web displays the most current data. It may take up to 24 hours for Search or Maps to update.
Why do I get options to manage a Business Profile?
There are a few reasons that you may be prompted to manage your Business Profile on Search:
- You tried to claim a Business on Search or Maps and never completed verification in Google My Business: The profile suggests you finish the verification. Follow the instructions you see on the profile to start or complete verification.
- You own or manage a duplicate Business Profile for an existing business that is already live on Search and Maps: The profile suggests you claim ownership of the business. Follow the instructions you see on the profile to start or complete claiming ownership.
- You own or manage a Business Profile that is Suspended or Disabled: When you request reinstatement for your Business Profile, you may have to provide your Business Profile URL on Google My Business. To provide this URL, you must sign in to Google My Business.
I don’t want to manage the Business Profile
You can add or remove other owners and managers from a profile, or remove a business from your Google My Business account.
Transfer profile management
To fully manage the business, new owners and managers need to complete the verification, claim ownership, or fix suspension and profile disablement.
Remove a business from your Google Account
Important: The business is only removed from your account, not from Google Maps or Search. It will still be visible to the public.
If you remove the Business Profile from your account, you will no longer get options to manage it on Search and Maps. It may take up to 24 hours for the options to manage the profile to disappear after you remove the Business Profile.
To remove the Business from Search or Maps and stop public visibility, you need to follow the instructions on the profile to complete the verification, claim ownership or fix suspended or disabled profiles before you can mark the business as permanently closed.
Click here for more.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Did You Know That You Can Read & Reply To Messages On Google?
Did you know that your customers can get in touch with you in real-time from your Business Profile on Google? You can answer questions, tell your story, and attract more customers to your business. Chat works best as a conversation between your business and your customers. To ensure the best experience for your customers, follow the chat guidelines.
How it works
Once you turn on chat, customers will find a “Chat” button on your Business Profile and will be able to message you at any time.
- Messages will appear in your Business Profile on Google. You’ll receive notifications for incoming messages.
- You can customize the automated welcome message that customers will get when they message you.
- You can share photos with your customers in the chat.
- If multiple people own or manage your Business Profile, each one can chat with customers.
- Customers may find your name and profile photo from your About me page.
If you’re interested in the chat API, please visit the Business Messages developer site.
Stored messages
Businesses who turn on chat have their messages saved to the account they use to manage their Business Profile:
- If you delete a message from one device, it’s permanently removed from all linked devices. You can no longer access them.
- Important: The message is deleted from only your devices. The recipient can still find the conversation on their devices.
- You can export and download messages to keep for your records or use in other Google products.
Please click here for more information.
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
