How To Create A Google Ads Account
Have you ever thought about using a Google Ads account to give your business a boost? Whilst we will always believe that SEO offers longer-term benefits, the creation of a well-optimised Google Ads account can work well in random with your other online marketing efforts to help maximise your online visibility.
Sign up with Google Ads to start reaching new customers with online ads tailored to your business goals and budget. This guide will walk you through creating your Google Ads account and setting up your first ad campaign.
Before you begin
To create your Google Ads account, you’ll need an email address and website for your business. Even if you don’t have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes.
Instructions
Google Ads provides two modes when you’re creating an account. These are Smart mode and Expert mode. By default, your account will be created in Smart mode. However, if you’re a professional marketer, you can switch to Expert mode. Learn more about Smart mode and Expert mode
Smart mode
- In Google Ads, sign in to your existing Google Account or create a new one.
- If you already have a Google Account (in other words, if you use any other Google product, such as Gmail), enter your Google email address and password, then click Sign in.
- If you don’t have an existing Google Account, or want to use a different email address to sign in, click Create an account at the bottom of the screen and follow the instructions to create and confirm your new Google Account.
- To create your first campaign, set up the following:
- Campaign goal
- Business name and website
- Ad (including headlines, descriptions and a phone number)
- Keyword themes
- Location settings
- Budget
- On the last page, set up your billing information by following these steps:
- Click the ‘Billing country’ drop-down menu and select the country or territory where your billing address is located. Your billing country determines the billing options that are available for your location and currency.
- Make sure that the correct time zone has been selected. If not, click the drop-down menu to change it. Your reports, statistics and billing are all affected by the time zone that you select, so choose carefully.
- If you have a promotional code (also known as coupons or vouchers), enter the code in ‘Introductory offer’ and click Apply.
- You’ll be prompted to select either an existing payment profile or to create a new one. Your ‘Account type’ will default to ‘Organisation’, but you can change to ‘Individual’ if appropriate, for tax purposes in your country.
- Enter information for the payment method that you want to use for this account, such as a credit or debit card, PayPal or bank account.
- Click Submit to create your campaign and complete your account setup.
After you’ve created your campaign and set up your account, it will take about a day to approve your ad. Then it can start showing to potential customers.
Contact Us
Footprint specialises in creating bespoke websites designed to help take your business to another level. We have been providing web design Surrey since 1998 and if you’d like to speak to us regarding any of our services, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk to you through your options.
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How To Create a YouTube Channel For Your Business
Creating your own Google Account will allow you to view videos and subscribe to channels. However, without a YouTube channel, you have no public presence on YouTube and it is this that can be key for businesses.
Even if you have a Google Account, you need to create a YouTube channel to upload videos, comment or make playlists. You can use a computer or the YouTube mobile site to create a new channel.
How To Create a Personal YouTube Channel
The instructions below will allow you to create a new YouTube channel that can be managed via your Google Account.
- Sign in to YouTube on a computer or using the mobile site.
- Try any action that requires a channel, such as uploading a video, posting a comment or creating a playlist.
- If you don’t yet have a channel, you’ll see a prompt to create a channel.
- Check the details (with your Google Account name and photo) and confirm to create your new channel.
How To Create a Channel With A Business or Alternative Name
You can connect your channel to a Brand Account if you want to use a different name on YouTube than your Google Account.
- Sign in to YouTube on a computer or the mobile site.
- Go to your channel list.
- Choose to create a new channel or use an existing Brand Account:
- Create a channel by clicking Create a new channel.
- Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one. When you select the Brand Account from the list, you’ll be switched over to that channel.
- Fill in the details to name your new channel. Then, click Create. This will create a new Brand Account.
- To add a channel manager, follow the instructions to change channel owners and managers.
Learn more about using a channel with a business or other name on YouTube.
How To Link YouTube To a Branded Account
If you want to use a name or photo on YouTube that’s different from what you have for your Google Account, connect your channel to a Brand Account. You can do this to support your business or brand identity on YouTube without showing a connection with your personal Google Account.
- Your Google Account is an owner/manager of the Brand Account connected with the YouTube channel. This lets you access the YouTube channel from your Google Account.
- There’s no public association between your Google Account and the Brand Account, so viewers won’t see your name or email address (unless you publicly link them yourself).
- You can manage multiple channels from one Google Account. This helps if you have more than one YouTube channel.
- You can add other managers and owners to your Brand Account. You and any teammates or collaborators can manage the channel without having to share passwords.
Contact Us
If you’d like to speak to us regarding how we can help you generate online reviews, give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
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Don’t Forget These Key SEO Areas
Whilst there are lots of theories about the factors that Google uses to create its rankings, the truth is that no one truly knows absolutely every single, one. However, experience has taught us that a variety of techniques can help us to ensure that our clients get a push up the rankings.
Are You Overlooking These?
Below we have outlined a few aspects of web design and SEO which can often be overlooked but can play a critical in any SEO campaign.
These include but aren’t limited to:
- Is Your Website Using HTTPS?– Google confirmed that it uses HTTPS as a ranking factor. This can be important because any site that uses HTTPS will ensure that all users’ date is encrypted. Therefore improving both the safety and experience of the user.
- Addition of Fresh Content – It is commonly believed that Google loves the addition of fresh pages to a website. Don’t panic though, whilst it is always a good idea to keep your website fresh and up to date, old pages are very unlikely to be disregarded.
- Make Sure Your Website Has a Sitemap– Linking your website to a sitemap and then submitting it to Google will let Google know precisely which pages are on your website.
- Is Your Website The Hare or the Tortoise?– We live in an impatient world! If your website does not load quickly, there is every chance that users will head elsewhere. Google is widely believed to prioritise websites that load quickly, particularly with mobile searches.
- Keep URLs Short & Sweet– Whilst internet users can be impatient, so can Google! If your long-tail URL contains more than 5 words, Google may start to disregard it. Short and to the point is the order of the day!
Further Information
If you’d like to speak to us regarding any of our services, including our online marketing services, please give us a call on 01883 372488 or contact us via Facebook and we’ll be happy to talk you through your options.
