What Are Google Local Services Ads?
Local Services Ads help you connect with people who search on Google for the services that you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.
This specialist version of Google Ads is aimed specifically at small businesses and service professionals that wish to target new customers, maximise leads, obtain more jobs along with building a trusted reputation for their business …
Google’s Local Service Ads are a great way to complement local SEO strategy for businesses in specific industries such as locksmiths, plumbers, cleaners, and gardeners.
5 Steps To Help Grow Your Business
- Step 1: Tell them about your business – Tell us where you’re located, what services you offer and set your budget so that we can show your ads to the right customers at the right time.
- Step 2: Become a Google Guaranteed provider – To become a Google Guaranteed business, we’ll ensure that your business meets local licence and insurance requirements.
- Step 3: Get discovered – We’ll start showing your ads on Google to customers in your area that are actively looking for your services.
- Step 4: Book jobs – Once a customer sees your ad, they can contact you directly from your ad. You choose what jobs you want to take and track your appointments.
- Step 5: Maintain and grow – Use the dashboard or mobile app to maintain and grow your business by updating or pausing ads, optimising your account and adjusting your budget.
Designed specifically to help promote the services of local service providers, if you fall into any of the following categories, you could well be eligible for an account.
- Appliance Repair
- Carpentry
- Carpet Cleaning
- Countertop Services
- Electrical
- Fencing
- Flooring
- Foundations
- Garage Door
- General Contracting
- Handyman
- Home Inspection
- House Cleaning
- HVAC
- Landscaping
- Lawn Care
- Moving
- Pest Control
- Plumbing
- Pool Cleaning
- Pool Contractor
- Roofing
- Rubbish Removal
- Siding
- Snow Removal Services
- Tree Surgeon
- Water Damage Services
- Window Cleaning
- Window Services
Control your budget
Local Services Ads works with the budget you set for your business. You can increase or reduce the amount that you spend at any time, or pause your ads altogether.
Need Some More Help
Would like to find out more about Google Local Services Ads? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.
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Don’t Get Left Behind Because of Slow Loading Speed
It is important to note though that the speed at which your site is ready to be used is not purely down to the actual loading speed of your website. Factors such as poor internet connection, outdated equipment etc can also play a crucial role. However, this does not mean that every possible step should not be taken in order to ensure that your site is primed and ready to go.
At Footprint Digital, we like to go that extra mile to ensure that during the design process, we put everything in place to ensure that your website is primed to load quickly.
By focusing on 3 crucial aspects of web design (plus much more) we will help to ensure that your website is ready to load as quickly as possible for your customers.
- Correct implementation of Javascript and CSS
- Image optimisation
- Cache optimisation
Mobile-First Indexing
With the implementation of Google’s ‘Mobile-First Indexing,’ the loading speed of your website does now impact the rankings on mobile search results*.
Is it really possible that the loading speed of a website can impact the number of sales that you make? According to surveys done by Akamai and Gomez.com, approximately 50% of all web users expect a website to be loaded and usable within just 2 seconds and will look elsewhere if it hasn’t loaded within 3! Who was it that said patience was a virtue!!??
Perhaps even more concerning was the fact that over 75% of the web shoppers who were quizzed that had problems with web site performance expressed that they were unlikely to return again, with just less than 50% saying that would tell a friend if they had a poor experience shopping online.
Don’t Miss Out
Not only does this mean you may potentially be losing conversions from actual visitors to your site, but you may also even be losing on potential future custom from their friends and colleagues as well. The end result – missing out on lots of potential sales simply down to something which is taking a few seconds too long.
Need Some More Help
Would like to find out more about optimising the loading speed of your website? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.
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How Important Is Your Website User Experience?
It’s no exaggeration to say that the user experience offered by your website can make the difference between a visitor becoming a paying customer and them not returning to your website at all. No matter how attractive your website is, poor user experience is very likely to result in their visit becoming just a one time deal!
Looks Aren’t Everything!
We understand that having a great looking website is really important for all of our clients, after all, this is your shop window. However, this is just the beginning of the web design process and we want to do all that we can to ensure that not only does your website look great, it also functions and performs to a high level.
Below we have identified 3 of our top tips to help keep your visitors happy.
No. 1 – Keeping Things Simple
Cluttered websites can be a nail in the coffin in regards to usability. If a website is too confusing, too difficult to navigate, contains too much information or any other issue, there is a very strong chance that users will find their experience to be a poor one.
Minimalist designs often make websites easier to take in and use, increasing their chances of being effective.
Top Tip – Find the right balance by ensuring that your website does not make users search too hard to find information whilst not overloading them at the same time.
Take all steps possible to ensure that your website is as secure as possible.
No. 2 – Usability & User Experience Are Two Different Things
A common mistake for many web designers involves confusing user experience with usability. Whilst they can influence each other, they are not the same thing.
To help break this down a little further, the fundamental difference is as follows:
User experience means that visitors to your website want to use it whereas usability means that a person can easily use it.
Although offering a good user experience is very important because it means your visitors will enjoy browsing your website, there are no guarantees that the site would be usable.
No. 3 – Don’t Underestimate The Importance Of Safety
Web users are more switched on to the risks posed by ineffective online security than ever before. If your visitors have concerns about the security of your website, it is highly likely that they will not make either online or in-app purchases.
Customers are quite rightly very wary of having their data stolen when shopping online. For this reason amongst others, they are far more likely to use websites they know and trust to make purchases.
Need Some More Help
Would like to find out more about optimising user experience? Give the Footprint Digital team a call on Tel. No. 01883 372488 today.
