This is the biggest mistake small businesses make with SEO and search engine optimisation, when you have a limited budget it is far better to target the more specific keywords will lower number of searches and less competition than aiming at the more generic keywords with higher numbers of searches and more competition.

For our many successful SEO clients a high proportion of their hits are for specific and detailed search phrases and not the primary one you would think of in that industry. For example if you are a small business with a web-site selling children’s clothes, you’d have far more chance of being found on a search engine for “panache childrens clothes” (with low competition and only 91 local searches) compared to “childrens clothes” with very high competition and 246,000 searches.

When the more the business grows and has budget to invest in SEO we can then start to target the higher traffic higher competition key words and key phrases.